Name: Reforge.com – All Courses Bundle
SKU: biz-223
Price: 39.99 EUR
Availability: InStock

What is Reforge.com All Courses Bundle for Cheap?

Online courses taught by tech experts

Reforge’s courses allow you to unlock step-change growth in your career in less than six weeks.

What You’ll Learn In All Courses Bundle

Meghan Keaney and Mary Sheehan — Product Marketing: Build influence and demonstrate impact by learning how to successfully bring great products to market, time after time.
Elena Verna and Adam Fishman — Growth Leadership Program: Being a growth leader means more than implementing a growth strategy. Develop skills to manage your team, your goals and your career.
Anand Subramani and Jiaona Zhang — Basics of Product Management: Build a fundamental understanding of the product manager role and learn the tools you need to succeed as a product manager.
Brian Balfour and Andrew Chen — Growth Series: The most comprehensive overview of the systems and frameworks that form the foundation for successful growth.
Shaun Clowes and Casey Winters — Bonding + Commitment: A deep dive into how to understand, measure, and improve retention through activation, engagement, and resurrection.
Elena Verna, Dan Hockenmaier and Patrick Campbell — Monetization + Pricing: A deep dive into the strategies top tech companies use to improve their monetization and pricing.

Reforge.com All Courses Bundle Index:

📄 Call_to_action.rtf (52.93 KB)

📂 Advanced Growth Strategy

📄 Call_to_action.rtf (52.93 KB)
📂 01. Creating A Compounding Growth Strategy
📂 01. How Does Your Product Grow
📄 01. The Missing Link Between Strategy And Tactics.mp4 (48.07 MB)
📄 02. Great Vs Good Vs Bad Strategy.mp4 (44.97 MB)
📄 03. Reforge Growth Strategy System.mp4 (13.42 MB)
📄 04. Preview Of The Program.mp4 (37.23 MB)
📂 Resources
📄 01. The Missing Link Between Strategy And Tactics.pdf (1.16 MB)
📄 02. Great Vs Good Vs Bad Strategy.pdf (1.34 MB)
📄 03. Reforge Growth Strategy System.pdf (204.05 KB)
📄 04. Preview Of The Program.pdf (658.72 KB)
📂 02. Micro Growth Loops
📂 01. Micro Growth Loops Preview
📄 01. Micro Growth Loops Preview.mp4 (16.96 MB)
📂 Resources
📄 01. Micro Growth Loops Preview.pdf (640.44 KB)
📂 02. Introduction To Growth Loops
📄 01. What Are Growth Loops.mp4 (31.13 MB)
📄 02. The Different Types Of Growth Loops.mp4 (16.00 MB)
📄 03. Why Growth Loops Are The Key.mp4 (16.61 MB)
📂 Resources
📄 01. What Are Growth Loops.pdf (786.81 KB)
📄 02. The Different Types Of Growth Loops.pdf (594.27 KB)
📄 03. Why Growth Loops Are The Key.pdf (507.77 KB)
📂 03. Properties Of Micro Growth Loops
📄 01. Qualitative Properties.mp4 (36.12 MB)
📄 02. The Why.mp4 (34.77 MB)
📄 03. Quantitative Properties.mp4 (42.31 MB)
📂 Resources
📄 01. Qualitative Properties.pdf (1.25 MB)
📄 02. The Why.pdf (527.62 KB)
📄 03. Quantitative Properties.pdf (1.19 MB)
📂 04. Viral Loops
📄 01. Introduction To Viral Loops.mp4 (12.87 MB)
📄 02. Personal Viral Loops.mp4 (42.09 MB)
📄 03. Financial Viral Loops.mp4 (56.91 MB)
📄 04. Social Viral Loops.mp4 (38.61 MB)
📂 Resources
📄 01. Introduction To Viral Loops.pdf (408.45 KB)
📄 02. Personal Viral Loops.pdf (1.32 MB)
📄 03. Financial Viral Loops.pdf (1.30 MB)
📄 04. Social Viral Loops.pdf (1.13 MB)
📂 05. Content Loops
📄 01. Introduction To Content Loops.mp4 (12.49 MB)
📄 02. Company Generated Content Loops.mp4 (46.46 MB)
📄 03. CGC Loop Variations.mp4 (39.66 MB)
📄 04. User Generated Content Loops.mp4 (46.85 MB)
📄 05. UGC Loop Variations.mp4 (37.42 MB)
📄 06. Supply Generated Content Loops.mp4 (30.11 MB)
📂 Resources
📄 01. Introduction To Content Loops.pdf (388.96 KB)
📄 02. Company Generated Content Loops.pdf (1.31 MB)
📄 03. CGC Loop Variations.pdf (1.02 MB)
📄 04. User Generated Content Loops.pdf (896.04 KB)
📄 05. UGC Loop Variations.pdf (1.25 MB)
📄 06. Supply Generated Content Loops.pdf (1.10 MB)
📂 06. Paid Loops
📄 01. Introduction To Paid Loops.mp4 (10.71 MB)
📄 02. Ad Loops.mp4 (48.46 MB)
📄 03. Partner And Supply Ad Loops.mp4 (24.68 MB)
📄 04. Sales Loops.mp4 (24.21 MB)
📄 05. Sales Loop Variations.mp4 (25.56 MB)
📄 06. Integration Loops.mp4 (24.24 MB)
📂 Resources
📄 01. Introduction To Paid Loops.pdf (369.02 KB)
📄 02. Ad Loops.pdf (1.37 MB)
📄 03. Partner And Supply Ad Loops.pdf (727.24 KB)
📄 04. Sales Loops.pdf (947.96 KB)
📄 05. Sales Loop Variations.pdf (582.72 KB)
📄 06. Integration Loops.pdf (778.50 KB)
📂 07. Bonus Module Recap
📄 01. Recap Micro Growth Loops.mp4 (31.12 MB)
📂 Resources
📄 01. Recap Micro Growth Loops.pdf (2.79 MB)
📂 03. Macro Growth Loops
📂 01. Macro Growth Loops Preview
📄 01. Macro Growth Loops Preview.mp4 (20.17 MB)
📂 Resources
📄 01. Macro Growth Loops Preview.pdf (602.48 KB)
📂 02. Intro To Macro Growth Loops
📄 01. Introduction To Macro Loops.mp4 (35.47 MB)
📄 02. Macro Growth Loop Properties.mp4 (30.99 MB)
📂 Resources
📄 01. Introduction To Macro Loops.pdf (2.66 MB)
📄 02. Macro Growth Loop Properties.pdf (2.29 MB)
📂 03. Network Effects
📄 01. Direct Network Effects.mp4 (58.90 MB)
📄 02. Cross Side Network Effects.mp4 (52.33 MB)
📄 03. Data Network Effects.mp4 (52.21 MB)
📂 Resources
📄 01. Direct Network Effects.pdf (2.13 MB)
📄 02. Cross Side Network Effects.pdf (2.32 MB)
📄 03. Data Network Effects.pdf (2.89 MB)
📂 04. Brand + Economies Of Scale
📄 01. Economies Of Scale.mp4 (33.08 MB)
📄 02. Brand.mp4 (42.48 MB)
📂 Resources
📄 01. Economies Of Scale.pdf (1.96 MB)
📄 02. Brand.pdf (2.25 MB)
📂 05. Bonus Module Recap
📄 01. Recap Macro Growth Loops.mp4 (13.75 MB)
📂 Resources
📄 01. Recap Macro Growth Loops.pdf (1.22 MB)
📂 04. Defining Your Growth Model
📂 01. Preview Of Defining Your Growth Model
📄 01. Preview Of Defining Your Growth Model.mp4 (15.18 MB)
📂 Resources
📄 01. Preview Of Defining Your Growth Model.pdf (377.52 KB)
📂 02. Intro To Growth Models
📄 01. Growth Model Is The Foundation Of Your Strategy.mp4 (8.62 MB)
📄 02. The Different Types Of Growth Models.mp4 (47.69 MB)
📂 Resources
📄 01. Growth Model Is The Foundation Of Your Strategy.pdf (378.78 KB)
📄 02. The Different Types Of Growth Models.pdf (384.34 KB)
📂 03. Building A Qualitative Model
📄 01. Intro To Building A Qualitative Model.mp4 (13.28 MB)
📄 02. Building Loop Property Map.mp4 (95.52 MB)
📄 03. Identifying Your Growth Loops.mp4 (58.33 MB)
📄 04. Mapping Your Micro Growth Loops.mp4 (27.57 MB)
📄 05. Mapping Your Macro Growth Loops.mp4 (11.97 MB)
📂 Resources
📄 01. Intro To Building A Qualitative Model.pdf (364.57 KB)
📄 02. Building Loop Property Map.pdf (1.65 MB)
📄 03. Identifying Your Growth Loops.pdf (1.36 MB)
📄 04. Mapping Your Micro Growth Loops.pdf (736.67 KB)
📄 05. Mapping Your Macro Growth Loops.pdf (564.71 KB)
📂 04. Using Your Qualitative Model
📄 01. Variations Of Your Qualitative Model.mp4 (23.00 MB)
📄 02. Evaluating Your Qualitative Model.mp4 (16.79 MB)
📄 03. Aligning Your Team Around Your Model.mp4 (23.70 MB)
📂 Resources
📄 01. Variations Of Your Qualitative Model.pdf (796.47 KB)
📄 02. Evaluating Your Qualitative Model.pdf (472.74 KB)
📄 03. Aligning Your Team Around Your Model.pdf (694.99 KB)
📂 05. Additional Qualitative Model Examples
📄 01. HubSpot Qualitative Model.mp4 (78.05 MB)
📄 02. Grubhub Qualitative Model.mp4 (49.91 MB)
📄 03. Dropbox Qualitative Model.mp4 (38.33 MB)
📄 04. Airbnb Qualitative Model.mp4 (41.43 MB)
📂 Resources
📄 01. HubSpot Qualitative Model.pdf (881.58 KB)
📄 02. Grubhub Qualitative Model.pdf (820.43 KB)
📄 03. Dropbox Qualitative Model.pdf (833.94 KB)
📄 04. Airbnb Qualitative Model.pdf (896.71 KB)
📂 06. Bonus Module Recap
📄 01. Recap Defining Your Growth Model.mp4 (20.36 MB)
📂 Resources
📄 01. Recap Defining Your Growth Model.pdf (1.48 MB)
📂 05. Identifying Your Growth Constraints + Horizon
📂 01. Preview Of Growth Constraints + Horizon
📄 01. Preview.mp4 (20.37 MB)
📂 Resources
📄 01. Preview.pdf (737.00 KB)
📂 02. Intro To Growth Constraints + Horizon
📄 01. Growth Constraints.mp4 (13.11 MB)
📄 02. Growth Horizon.mp4 (36.03 MB)
📂 Resources
📄 01. Growth Constraints.pdf (272.90 KB)
📄 02. Growth Horizon.pdf (1.16 MB)
📂 03. How To Build A Quantitative Loop Model
📄 01. Intro To Loop Quant Models.mp4 (28.40 MB)
📄 02. Defining Loop Steps + Outputs.mp4 (33.11 MB)
📄 03. Defining Conversion Formulas.mp4 (25.73 MB)
📄 04. Evaluating Conversion Variables.mp4 (53.95 MB)
📄 05. Building The Model.mp4 (156.70 MB)
📂 Resources
📄 01. Intro To Loop Quant Models.pdf (864.78 KB)
📄 02. Defining Loop Steps + Outputs.pdf (1.11 MB)
📄 03. Defining Conversion Formulas.pdf (809.25 KB)
📄 04. Evaluating Conversion Variables.pdf (1.40 MB)
📄 05. Building The Model.pdf (1.29 MB)
📂 04. Using Your Loop Quant Model
📄 01. Identifying The Constraints.mp4 (51.77 MB)
📄 02. Analyzing The Constraints.mp4 (21.58 MB)
📄 03. Estimating The Growth Horizon.mp4 (20.06 MB)
📂 Resources
📄 01. Identifying The Constraints.pdf (1.42 MB)
📄 02. Analyzing The Constraints.pdf (685.45 KB)
📄 03. Estimating The Growth Horizon.pdf (454.87 KB)
📂 05. Additional Examples Of Quantitative Loop Models
📄 01. Slack Personal Viral Loop Quant Model.mp4 (55.21 MB)
📄 02. GrubHub Sales Loop Quant Model.mp4 (106.52 MB)
📂 Resources
📄 01. Slack Personal Viral Loop Quant Model.pdf (485.46 KB)
📄 02. GrubHub Sales Loop Quant Model.pdf (1.04 MB)
📂 06. Bonus Module Recap
📄 01. Recap Identifying Your Growth Constraints + Horizon.mp4 (19.88 MB)
📂 Resources
📄 01. Recap Identifying Your Growth Constraints + Horizon.pdf (1.43 MB)
📂 06. Choosing Your Growth Methods
📂 01. Preview Of Growth Methods
📄 01. Preview Of Growth Methods.mp4 (19.86 MB)
📂 Resources
📄 01. Preview Of Growth Methods.pdf (690.19 KB)
📂 02. Intro To Growth Methods
📄 01. What Are Growth Methods.mp4 (16.10 MB)
📄 02. Mapping Methods To Constraints.mp4 (17.70 MB)
📂 Resources
📄 01. What Are Growth Methods.pdf (267.72 KB)
📄 02. Mapping Methods To Constraints.pdf (765.10 KB)
📂 03. Getting Past Minimum Scope
📄 01. Intro To Minimum Scope Growth Methods.mp4 (18.53 MB)
📄 02. Narrowing Scope.mp4 (27.75 MB)
📄 03. Non-Scalable Spikes.mp4 (31.71 MB)
📄 04. Leveraging Others’ Loops.mp4 (27.85 MB)
📂 Resources
📄 01. Intro To Minimum Scope Growth Methods.pdf (1.84 MB)
📄 02. Narrowing Scope.pdf (1.80 MB)
📄 03. Non-Scalable Spikes.pdf (3.28 MB)
📄 04. Leveraging Others’ Loops.pdf (1.86 MB)
📂 04. Accelerating Your Loop
📄 01. Intro To Methods For Accelerating Your Loop.mp4 (14.11 MB)
📄 02. Removing Bad Friction.mp4 (24.53 MB)
📄 03. Adding Good Friction.mp4 (20.78 MB)
📄 04. Increasing Throughput.mp4 (30.75 MB)
📄 05. Aligning Value Creation And Capture.mp4 (37.60 MB)
📂 Resources
📄 01. Intro To Methods For Accelerating Your Loop.pdf (1.29 MB)
📄 02. Removing Bad Friction.pdf (1.49 MB)
📄 03. Adding Good Friction.pdf (1.26 MB)
📄 04. Increasing Throughput.pdf (2.32 MB)
📄 05. Aligning Value Creation And Capture.pdf (2.08 MB)
📂 05. Expanding Your Loop
📄 01. Intro To Loop Expansion.mp4 (29.59 MB)
📄 02. Expanding Value Generator.mp4 (21.96 MB)
📄 03. Expanding Value Distributor.mp4 (24.49 MB)
📄 04. Expanding Value Receiver.mp4 (9.85 MB)
📂 Resources
📄 01. Intro To Loop Expansion.pdf (2.74 MB)
📄 02. Expanding Value Generator.pdf (1.29 MB)
📄 03. Expanding Value Distributor.pdf (1.65 MB)
📄 04. Expanding Value Receiver.pdf (692.39 KB)
📂 06. Adding New Loops
📄 01. Intro To Adding New Loops.mp4 (23.07 MB)
📄 02. Sequencing The Value Receiver.mp4 (8.52 MB)
📄 03. Sequencing The Value Generator.mp4 (16.23 MB)
📄 04. Sequencing The Value Distributor.mp4 (10.32 MB)
📄 05. Sequencing The Value Promise.mp4 (16.72 MB)
📂 Resources
📄 01. Intro To Adding New Loops.pdf (2.36 MB)
📄 02. Sequencing The Value Receiver.pdf (913.03 KB)
📄 03. Sequencing The Value Generator.pdf (1.10 MB)
📄 04. Sequencing The Value Distributor.pdf (1019.56 KB)
📄 05. Sequencing The Value Promise.pdf (1.27 MB)
📂 07. Bonus Module Recap
📄 01. Recap Choosing Your Growth Method.mp4 (32.71 MB)
📂 Resources
📄 01. Recap Choosing Your Growth Method.pdf (2.63 MB)
📂 07. Communicating Your Growth Strategy
📂 01. Preview Of Communicating Your Growth Strategy
📄 01. Preview Of Communicating Your Growth Strategy.mp4 (26.63 MB)
📂 Resources
📄 01. Preview Of Communicating Your Growth Strategy.pdf (734.65 KB)
📂 02. Growth Principles
📄 01. Intro To Growth Principles.mp4 (19.53 MB)
📄 02. Why You Need Growth Principles.mp4 (27.30 MB)
📄 03. Deconstruct Your Method.mp4 (30.36 MB)
📄 04. Codify Analysis.mp4 (41.45 MB)
📄 05. Understand Roadmap Drivers + Align With Values And Mission.mp4 (13.26 MB)
📂 Resources
📄 01. Intro To Growth Principles.pdf (369.29 KB)
📄 02. Why You Need Growth Principles.pdf (494.48 KB)
📄 03. Deconstruct Your Method.pdf (673.81 KB)
📄 04. Codify Analysis.pdf (1.05 MB)
📄 05. Understand Roadmap Drivers + Align With Values And Mission.pdf (543.73 KB)
📂 03. Evaluating Growth Principles
📄 01. Differentiation.mp4 (22.48 MB)
📄 02. Team Fit.mp4 (15.05 MB)
📄 03. Focus.mp4 (22.36 MB)
📂 Resources
📄 01. Differentiation.pdf (541.47 KB)
📄 02. Team Fit.pdf (482.74 KB)
📄 03. Focus.pdf (428.62 KB)
📂 04. Communicating Your Strategy
📄 01. Great Vs. Good Vs. Bad Communication.mp4 (22.17 MB)
📄 02. Creating Your Strategy Narrative.mp4 (48.35 MB)
📄 03. Adapting Your Communication.mp4 (48.59 MB)
📄 04. Navigating Feedback.mp4 (19.97 MB)
📂 Resources
📄 01. Great Vs. Good Vs. Bad Communication.pdf (498.11 KB)
📄 02. Creating Your Strategy Narrative.pdf (798.26 KB)
📄 03. Adapting Your Communication.pdf (1.05 MB)
📄 04. Navigating Feedback.pdf (544.34 KB)
📂 05. Bonus Module Recap
📄 01. Recap Communicating Your Growth Strategy.mp4 (27.99 MB)
📂 Resources
📄 01. Recap Communicating Your Growth Strategy.pdf (2.12 MB)
📂 08. Observing Changes And Evolving Your Strategy
📂 01. Preview Of Observing + Evolving Your Growth Strategy
📄 01. Observing + Evolving Your Growth Strategy.mp4 (24.25 MB)
📂 Resources
📄 01. Observing + Evolving Your Growth Strategy.pdf (789.29 KB)
📂 02. Growth Catalysts
📄 01. Intro To Growth Catalysts.mp4 (25.52 MB)
📂 Resources
📄 01. Intro To Growth Catalysts.pdf (770.76 KB)
📂 03. Internal Growth Catalysts
📄 01. Execution Processes.mp4 (14.68 MB)
📄 02. Using Our Growth Model.mp4 (55.29 MB)
📄 03. Business Changes.mp4 (20.90 MB)
📂 Resources
📄 01. Execution Processes.pdf (595.37 KB)
📄 02. Using Our Growth Model.pdf (1.75 MB)
📄 03. Business Changes.pdf (432.14 KB)
📂 04. External Growth Catalysts
📄 01. Competition.mp4 (40.09 MB)
📄 02. Channels.mp4 (20.92 MB)
📄 03. Macro Market.mp4 (13.62 MB)
📂 Resources
📄 01. Competition.pdf (1.15 MB)
📄 02. Channels.pdf (490.28 KB)
📄 03. Macro Market.pdf (330.72 KB)
📂 05. Applying Growth Catalysts
📄 01. Capturing And Applying Catalysts.mp4 (29.93 MB)
📄 02. Communicating Changes.mp4 (21.82 MB)
📄 03. Managing Ownership.mp4 (33.70 MB)
📂 Resources
📄 01. Capturing And Applying Catalysts.pdf (1.19 MB)
📄 02. Communicating Changes.pdf (434.29 KB)
📄 03. Managing Ownership.pdf (918.19 KB)
📂 06. Bonus Module Recap
📄 01. Recap Observing Changes And Evolving Your Strategy.mp4 (27.23 MB)
📂 Resources
📄 01. Recap Observing Changes And Evolving Your Strategy.pdf (1.63 MB)
📂 09. BONUS How To Build A Quantitative Growth Model
📂 01. Intro To Product Quant Model
📄 01. Module Preview.mp4 (42.17 MB)
📂 Resources
📄 01. Module Preview.pdf (3.39 MB)
📂 02. Dropbox Quantitative Model
📄 01. Base Model.mp4 (258.19 MB)
📄 02. Adding RetentionEngagement Details.mp4 (270.95 MB)
📄 03. Adding Moving Variables.mp4 (243.80 MB)
📄 04. Adding Cohorts.mp4 (178.68 MB)
📄 05. Adding Macro Loops.mp4 (227.39 MB)
📄 06. Adding More Detail.mp4 (136.52 MB)
📂 Resources
📄 01. Base Model.pdf (4.52 MB)
📄 02. Adding RetentionEngagement Details.pdf (4.48 MB)
📄 03. Adding Moving Variables.pdf (6.30 MB)
📄 04. Adding Cohorts.pdf (5.25 MB)
📄 05. Adding Macro Loops.pdf (3.54 MB)
📄 06. Adding More Detail.pdf (1.68 MB)
📂 03. Uber Quantitative Model
📄 01. Base Model.mp4 (258.17 MB)
📄 02. Adding RetentionEngagement Details.mp4 (270.95 MB)
📄 03. Adding Moving Variables.mp4 (243.78 MB)
📄 04. Adding Cohorts.mp4 (178.70 MB)
📄 05. Adding Macro Loops.mp4 (227.37 MB)
📄 06. Adding More Detail – Geographies.mp4 (237.65 MB)
📂 Resources
📄 01. Base Model.pdf (4.52 MB)
📄 02. Adding RetentionEngagement Details.pdf (4.46 MB)
📄 03. Adding Moving Variables.pdf (6.30 MB)
📄 04. Adding Cohorts.pdf (5.25 MB)
📄 05. Adding Macro Loops.pdf (3.54 MB)
📄 06. Adding More Detail – Geographies.pdf (4.31 MB)
📂 10. Templates
📂 01. Reforge Loop Property Map Template
📄 Reforge Loop Property Map Template.pdf (347.34 KB)
📄 Reforge_Loop_Property_Map_Template_-_Google_Sheets.xlsx (26.62 KB)
📂 02. Reforge Loop Map Template
📄 Reforge Loop Map Template.pdf (118.76 KB)
📄 Reforge_Loop_Map_Template_-_Google_Sheets.xlsx (15.51 KB)
📂 03. Reforge Loop Maps
📄 Reforge Loop Maps.pdf (1.79 MB)
📂 04. Reforge Macro Loop Map
📄 Reforge Macro Loop Map.pdf (86.97 KB)
📄 Reforge_Macro_Loop_Map_Template_-_Google_Sheets.xlsx (15.16 KB)
📂 05. Reforge Qualitative + Quantitative Loop Maps
📄 Reforge Qualitative + Quantitative Loop Maps.pdf (159.04 KB)
📄 Reforge_Qualitative_Loop_Map_-_Google_Sheets.xlsx (5.34 KB)
📄 Reforge_Sample_Loop_Quant_Models_Slack_Grubhub_Pinterest_-_Google_Sheets.xlsx (212.28 KB)
📂 06. Reforge Loop Analysis + Diagnosis
📄 Reforge Loop Analysis + Diagnosis.pdf (86.85 KB)
📄 Reforge_Loop_Analysis__Diagnosis_-_Google_Sheets.xlsx (57.60 KB)
📄 Reforge_Qualitative_Loop_Map_-_Google_Sheets.xlsx (5.34 KB)
📂 07. Reforge Strategy Change Log Template
📄 Reforge Strategy Change Log Template.pdf (56.54 KB)
📄 Reforge_-_Advanced_Growth_Strategy_-_Strategy_Change_Tracking_-_Google_Sheets.xlsx (13.69 KB)

📂 Brand Marketing

📄 Call_to_action.rtf (52.93 KB)
📂 01. Introduction To Brand Marketing
📂 01. What Is Brand Marketing
📄 01. Introduction And Program Preview.mp4 (43.16 MB)
📄 02. Brand Marketing Drives Growth.mp4 (53.90 MB)
📂 Resources
📄 01. Introduction And Program Preview.pdf (922.65 KB)
📄 02. Brand Marketing Drives Growth.pdf (1.72 MB)
📂 02. The Impact Of Brand Distribution
📂 01. Bringing Brand To An Audience
📄 01. Brand Distribution.mp4 (60.83 MB)
📄 02. Business Goals.mp4 (61.07 MB)
📄 03. Audience.mp4 (17.47 MB)
📄 04. Narrative.mp4 (43.82 MB)
📄 05. Touchpoints.mp4 (15.59 MB)
📄 06. Getting Buy-In.mp4 (41.13 MB)
📂 Resources
📄 01. Brand Distribution.pdf (2.13 MB)
📄 02. Business Goals.pdf (1.22 MB)
📄 03. Audience.pdf (427.49 KB)
📄 04. Narrative.pdf (1.22 MB)
📄 05. Touchpoints.pdf (739.30 KB)
📄 06. Getting Buy-In.pdf (1.77 MB)
📂 02. Evaluating Impact
📄 01. Impact Pillars, Part I.mp4 (63.48 MB)
📄 02. Impact Pillars, Part II.mp4 (30.57 MB)
📄 03. Yext Case Study.mp4 (33.60 MB)
📄 04. Buffer Case Study.mp4 (32.68 MB)
📄 05. Netflix Case Study.mp4 (62.03 MB)
📂 Resources
📄 01. Impact Pillars, Part I.pdf (1.78 MB)
📄 02. Impact Pillars, Part II.pdf (1.16 MB)
📄 03. Yext Case Study.pdf (1.55 MB)
📄 04. Buffer Case Study.pdf (1.66 MB)
📄 05. Netflix Case Study.pdf (2.13 MB)
📂 03. Bonus Module Recap
📄 01. Module Recap The Impact Of Brand Distribution.mp4 (17.01 MB)
📂 Resources
📄 01. Module Recap The Impact Of Brand Distribution.pdf (1.06 MB)
📂 03. Brand Strategy
📂 01. Developing Your Brand Strategy
📄 01. The Brand Strategy Hub.mp4 (36.84 MB)
📄 02. The Listening Tour.mp4 (27.93 MB)
📄 03. Understanding Your Audience, Part I.mp4 (45.39 MB)
📄 04. Understanding Your Audience, Part II.mp4 (53.47 MB)
📄 05. Brand Positioning.mp4 (36.83 MB)
📂 Resources
📄 01. The Brand Strategy Hub.pdf (1.02 MB)
📄 02. The Listening Tour.pdf (708.47 KB)
📄 03. Understanding Your Audience, Part I.pdf (1.21 MB)
📄 04. Understanding Your Audience, Part II.pdf (1.15 MB)
📄 05. Brand Positioning.pdf (1.25 MB)
📂 02. Bonus Module Recap
📄 01. Module Recap Brand Strategy.mp4 (9.18 MB)
📂 Resources
📄 01. Module Recap Brand Strategy.pdf (408.46 KB)
📂 04. Brand Identity And Governance
📂 01. Bringing Your Brand To Life
📄 01. Building Blocks Of Brand Identity.mp4 (50.23 MB)
📄 02. Defining Your Brand Personality.mp4 (47.01 MB)
📄 03. Creating Brand Assets, Part I.mp4 (39.73 MB)
📄 04. Creating Brand Assets, Part II.mp4 (38.53 MB)
📄 05. Evangelizing Brand Guidelines.mp4 (57.03 MB)
📂 Resources
📄 01. Building Blocks Of Brand Identity.pdf (872.18 KB)
📄 02. Defining Your Brand Personality.pdf (1.40 MB)
📄 03. Creating Brand Assets, Part I.pdf (687.79 KB)
📄 04. Creating Brand Assets, Part II.pdf (601.57 KB)
📄 05. Evangelizing Brand Guidelines.pdf (1.27 MB)
📂 02. Bonus Module Recap
📄 01. Module Recap Brand Identity And Governance.mp4 (6.96 MB)
📂 Resources
📄 01. Module Recap Brand Identity And Governance.pdf (187.56 KB)
📂 05. Managing Brand Marketing
📂 01. Brand Marketing Evolution
📄 01. Brand Marketing Changes.mp4 (28.36 MB)
📄 02. Identifying Brand Health Signals.mp4 (52.68 MB)
📄 03. Update, Refresh, Or Rebrand.mp4 (58.16 MB)
📄 04. Brand Reflection Moments.mp4 (53.70 MB)
📂 Resources
📄 01. Brand Marketing Changes.pdf (1.34 MB)
📄 02. Identifying Brand Health Signals.pdf (1.57 MB)
📄 03. Update, Refresh, Or Rebrand.pdf (2.03 MB)
📄 04. Brand Reflection Moments.pdf (2.34 MB)
📂 02. Bonus Module Recap
📄 01. Module Recap Managing Brand Marketing.mp4 (16.17 MB)
📂 Resources
📄 01. Module Recap Managing Brand Marketing.pdf (1.26 MB)
📂 03. Bonus Engaging On Social And Political Issues
📄 01. Engaging On Social And Political Issues.mp4 (60.10 MB)
📂 Resources
📄 01. Engaging On Social And Political Issues.pdf (1.68 MB)
📂 06. Templates
📂 01. Reforge Touchpoint Discussion Template
📄 Reforge Touchpoint Discussion Template.pdf (14.80 KB)
📄 Touchpoint_Discussion_Template_-_Google_Slides.pptx (3.91 MB)
📂 02. Reforge Brand Strategy Template
📄 Reforge Brand Strategy Template.pdf (15.58 KB)
📄 Reforge_Brand_Strategy_Template_-_Google_Sheets.xlsx (1.08 MB)
📂 03. Reforge Research Synthesis Template
📄 Reforge Research Synthesis Template.pdf (14.38 KB)
📂 04. Reforge Word Game & Attitudinal Ranges Template
📄 Reforge Word Game & Attitudinal Ranges Template.pdf (74.97 KB)
📂 05. Reforge Design Brief Template
📄 Reforge Design Brief Template.pdf (14.03 KB)
📄 Reforge_Design_Brief_-_Google_Slides.pptx (2.62 MB)

📂 Data For Product Managers

📄 Call_to_action.rtf (52.93 KB)
📂 01. Introduction To Data For Product Managers
📂 01. Introduction To Data For Product Managers
📄 01. Why Data Matters.mp4 (38.45 MB)
📂 Resources
📄 01. Why Data Matters.pdf (3.27 MB)
📂 02. Altitude Maps
📂 01. Introduction To Altitude Maps
📄 01. Introduction To Altitude Maps.mp4 (40.42 MB)
📂 Resources
📄 01. Introduction To Altitude Maps.pdf (2.14 MB)
📂 02. Building Your Altitude Map
📄 01. Identifying The Altitudes And Outcome Metrics.mp4 (34.87 MB)
📄 02. Describe Your Altitude Qualitatively.mp4 (40.85 MB)
📄 03. Building Your Altitude Scorecard.mp4 (65.72 MB)
📂 Resources
📄 01. Identifying The Altitudes And Outcome Metrics.pdf (1.48 MB)
📄 02. Describe Your Altitude Qualitatively.pdf (2.95 MB)
📄 03. Building Your Altitude Scorecard.pdf (3.73 MB)
📂 03. Using The Altitude Map
📄 01. Introduction To Using The Altitude Map.mp4 (20.18 MB)
📄 02. Defining The Solution Space.mp4 (51.55 MB)
📄 03. Solution Scorecard.mp4 (68.23 MB)
📄 04. Recognizing Local And Global Maxima.mp4 (24.60 MB)
📄 05. Determining Where To Go Next.mp4 (67.62 MB)
📄 06. BONUS Using The Altitude Map To Inform Goal-Setting.mp4 (31.05 MB)
📂 Resources
📄 01. Introduction To Using The Altitude Map.pdf (1.49 MB)
📄 02. Defining The Solution Space.pdf (3.11 MB)
📄 03. Solution Scorecard.pdf (4.92 MB)
📄 04. Recognizing Local And Global Maxima.pdf (1.23 MB)
📄 05. Determining Where To Go Next.pdf (3.45 MB)
📄 06. BONUS Using The Altitude Map To Inform Goal-Setting.pdf (1.51 MB)
📂 04. Bonus Module Recap
📄 01. Module Recaps Altitude Maps.mp4 (13.30 MB)
📂 Resources
📄 01. Module Recaps Altitude Maps.pdf (764.04 KB)
📂 03. Instrumentation And Generating Data Insights
📂 01. Taking Control With Instrumentation
📄 01. Effective Analysis Requires Ef.mp4 (44.53 MB)
📄 02. Building A Structured Event Di.mp4 (58.58 MB)
📄 03. Designing Current Solution Ins.mp4 (69.50 MB)
📄 04. Progressing Instrumentation Fo.mp4 (44.92 MB)
📄 05. Instrumentation Best Practices.mp4 (29.25 MB)
📂 Resources
📄 01. Effective Analysis Requires Effective Instrumentation.pdf (3.07 MB)
📄 02. Building A Structured Event Dictionary.pdf (4.07 MB)
📄 03. Designing Current Solution Instrumentation.pdf (4.21 MB)
📄 04. Progressing Instrumentation For New Features.pdf (3.44 MB)
📄 05. Instrumentation Best Practices.pdf (3.45 MB)
📂 02. Generating Data Insights
📄 01. Consistent Insight Generation Is A Loop.mp4 (35.49 MB)
📄 02. Defining Conjectures Correctly.mp4 (61.88 MB)
📄 03. Planning Effective Analysis.mp4 (60.87 MB)
📄 04. Pressure Testing Your Own Findings.mp4 (68.94 MB)
📄 05. Identifying Great Insights.mp4 (31.35 MB)
📂 Resources
📄 01. Consistent Insight Generation Is A Loop.pdf (1.69 MB)
📄 02. Defining Conjectures Correctly.pdf (2.23 MB)
📄 03. Planning Effective Analysis.pdf (2.33 MB)
📄 04. Pressure Testing Your Own Findings.pdf (2.21 MB)
📄 05. Identifying Great Insights.pdf (1.23 MB)
📂 03. Bonus Module Recap
📄 01. Module Recap Instrumentation And Generating Dat.mp4 (17.61 MB)
📂 Resources
📄 01. Module Recap Instrumentation And Generating Data Insights.pdf (1.23 MB)
📂 04. Key Analytical Tools
📂 01. Analysis For Insights
📄 01. The Two Key Analytical Tools.mp4 (37.95 MB)
📂 Resources
📄 01. The Two Key Analytical Tools.pdf (1.91 MB)
📂 02. Segmentation Analysis Deep Dive
📄 01. Why Segmentation Analysis Matters.mp4 (46.33 MB)
📄 02. Basic Segmentation.mp4 (55.37 MB)
📄 03. Advanced Segmentation.mp4 (46.80 MB)
📄 04. Cohort Analysis.mp4 (77.79 MB)
📂 Resources
📄 01. Why Segmentation Analysis Matters.pdf (2.16 MB)
📄 02. Basic Segmentation.pdf (3.32 MB)
📄 03. Advanced Segmentation.pdf (2.25 MB)
📄 04. Cohort Analysis.pdf (5.54 MB)
📂 03. Relationship Between Variables Deep Dive
📄 01. Analyzing The Relationship Between Variables.mp4 (66.05 MB)
📄 02. Odds Ratio Analysis.mp4 (88.08 MB)
📄 03. Correlation Analysis.mp4 (25.63 MB)
📂 Resources
📄 01. Analyzing The Relationship Between Variables.pdf (2.75 MB)
📄 02. Odds Ratio Analysis.pdf (6.77 MB)
📄 03. Correlation Analysis.pdf (1.44 MB)
📂 04. Bonus Module Recap
📄 01. Module Recap Key Analytical Tools.mp4 (21.15 MB)
📂 Resources
📄 01. Module Recap Key Analytical Tools.pdf (1.33 MB)
📂 05. Communicating Persuasively And Leveraging Data
📂 01. Communicating Persuasively With Data
📄 01. Communicating With Convinct.mp4 (22.31 MB)
📄 02. Building An Effective Narra.mp4 (80.33 MB)
📄 03. Calibrating Our Communicati.mp4 (47.61 MB)
📄 04. Communicating Data Visually.mp4 (42.05 MB)
📂 Resources
📄 01. Communicating With Convinction.pdf (638.67 KB)
📄 02. Building An Effective Narrative.pdf (3.06 MB)
📄 03. Calibrating Our Communications.pdf (1.66 MB)
📄 04. Communicating Data Visually.pdf (2.19 MB)
📂 02. Leveraging Your Data Resources
📄 01. Relationships, Not Transactions.mp4 (68.12 MB)
📄 02. DIY Data Onboarding Part One Eval.mp4 (70.53 MB)
📄 03. DIY Data Onboarding Part Two Asse.mp4 (48.06 MB)
📄 04. Working With Flawed Data.mp4 (36.99 MB)
📂 Resources
📄 01. Relationships, Not Transactions.pdf (3.93 MB)
📄 02. DIY Data Onboarding Part One Evaluating Data Sets.pdf (2.88 MB)
📄 04. Working With Flawed Data.pdf (2.08 MB)
📂 03. Bonus Module Recap
📄 01. Module Recap Communicating Persuasively And L.mp4 (19.04 MB)
📂 Resources
📄 01. Module Recap Communicating Persuasively And Leveraging Data.pdf (2.02 MB)
📂 06. Templates
📂 01. Altitude Map Template
📄 Altitude Map Template.pdf (60.34 KB)
📄 Week_1_Altitude_Maps_Jira_example_-_Google_Sheets.xlsx (19.87 KB)
📄 Week_1_Altitude_Maps_Template_-_Google_Sheets.xlsx (223.06 KB)
📄 Week_1_Altitude_Maps_kumu_example_-_Google_Sheets.xlsx (19.55 KB)
📂 02. Altitude Map Example Jira
📄 Altitude Map Example Jira.pdf (13.09 KB)
📄 Week_1_Altitude_Maps_Jira_example_-_Google_Sheets.xlsx (19.87 KB)
📂 03. Altitude Map Example Kumu
📄 Altitude Map Example Kumu.pdf (12.89 KB)
📄 Week_1_Altitude_Maps_kumu_example_-_Google_Sheets.xlsx (19.55 KB)
📂 04. Event Dictionary Overview
📄 Event Dictionary Overview.pdf (95.15 KB)
📄 Week_2_Instrumentation_Framework__Examples_-_Google_Sheets.xlsx (11.85 MB)
📂 05. Generating Data Insights Framework & Examples
📄 Generating Data Insights Framework & Examples.pdf (13.01 KB)
📄 Week_2_Generating_Data_Insights_Framework__Examples_-_Google_Sheets.xlsx (895.84 KB)
📂 06. Cohort Analysis Template
📄 Cohort Analysis Template.pdf (90.26 KB)
📄 Week_3_Segmentation_Cohort_Analysis_Example_-_Google_Sheets.xlsx (23.96 KB)
📄 Week_3_Segmentation_Cohort_Analysis_Template_-_Google_Sheets.xlsx (123.83 KB)
📂 07. Relationship Between Variables Template & Examples
📄 Relationship Between Variables Template & Examples.pdf (13.04 KB)
📄 Week_3_Relationship_Between_Variables_Template__Examples_-_Google_Sheets.xlsx (1.79 MB)
📂 08. GoFood Search Optimization Example
📄 GoFood Search Optimization Example.pdf (127.17 KB)
📄 Week_3_Analysis_for_Insights_GoFood_Search_Optimization_Case_Study_-_Google_Sheets.xlsx (734.99 KB)
📂 09. Communicating With Data Narrative Examples
📄 Communicating With Data Narrative Examples.pdf (179.02 KB)
📄 Week_4_Communicating_with_Data_Narrative_Examples_-_Google_Sheets.xlsx (12.98 KB)
📂 10. Reforge Data Request Checklist Template
📄 Reforge Data Request Checklist Template.pdf (147.71 KB)
📄 Week_4_Leveraging_Data_Resources_Data_Request_Checklist_-_Google_Sheets.xlsx (106.96 KB)

📂 Engineering Management

📄 Call_to_action.rtf (52.93 KB)
📂 01. Introduction To Engineering Management
📂 01. Program Introduction
📄 01. Introduction To Engineering Management.mp4 (47.49 MB)
📂 Resources
📄 01. Introduction To Engineering Management.pdf (4.21 MB)
📂 02. Managing Engineering Output
📂 01. Embracing Strategic Management
📄 01. Establishing An Engineering Production Loop.mp4 (45.58 MB)
📄 02. Respecting The Retrospective.mp4 (24.91 MB)
📄 03. Running Great Retros.mp4 (20.66 MB)
📂 Resources
📄 01. Establishing An Engineering Production Loop.pdf (1.48 MB)
📄 02. Respecting The Retrospective.pdf (724.32 KB)
📄 03. Running Great Retros.pdf (996.76 KB)
📂 02. Determining The Work Ahead
📄 01. Assuming The Curator Role.mp4 (22.40 MB)
📄 02. Assessing New Work.mp4 (45.16 MB)
📄 03. Maintaining An Impactful Portfolio.mp4 (78.57 MB)
📂 Resources
📄 01. Assuming The Curator Role.pdf (1.13 MB)
📄 02. Assessing New Work.pdf (2.07 MB)
📄 03. Maintaining An Impactful Portfolio.pdf (2.18 MB)
📂 03. Bonus Module Recap
📄 01. Module Recap Managing Engineering Output.mp4 (13.33 MB)
📂 Resources
📄 01. Module Recap Managing Engineering Output.pdf (904.63 KB)
📂 03. Managing Stakeholders
📂 01. Managing The Em-pm Working Arrangement
📄 01. Building Alignment With PMs.mp4 (50.77 MB)
📄 02. Diving Into Collaboration Specs.mp4 (73.98 MB)
📄 03. Building Collaboration Specs.mp4 (23.95 MB)
📄 04. Maintaining Alignment With PMs.mp4 (56.24 MB)
📂 Resources
📄 01. Building Alignment With PMs.pdf (1.78 MB)
📄 02. Diving Into Collaboration Specs.pdf (3.55 MB)
📄 03. Building Collaboration Specs.pdf (992.86 KB)
📄 04. Maintaining Alignment With PMs.pdf (2.01 MB)
📂 02. Managing Stakeholders (up & Across)
📄 01. Navigating Stakeholder Inquiries.mp4 (33.25 MB)
📄 02. Establishing Inquiry Systems.mp4 (20.27 MB)
📄 03. Negotiating With Other Engineering Teams.mp4 (29.59 MB)
📄 04. Supporting Operations Teams.mp4 (21.19 MB)
📄 05. Dealing With Business Teams And Executives.mp4 (31.26 MB)
📂 Resources
📄 01. Navigating Stakeholder Inquiries.pdf (1.48 MB)
📄 02. Establishing Inquiry Systems.pdf (1.05 MB)
📄 03. Negotiating With Other Engineering Teams.pdf (1.41 MB)
📄 04. Supporting Operations Teams.pdf (1.15 MB)
📄 05. Dealing With Business Teams And Executives.pdf (1.38 MB)
📂 03. Bonus Module Recap
📄 01. Module Recap Managing Stakeholders.mp4 (31.75 MB)
📂 Resources
📄 01. Module Recap Managing Stakeholders.pdf (1.23 MB)
📂 04. Managing People
📂 01. Installing A Team Health Engine
📄 01. Understanding Team Health.mp4 (69.94 MB)
📄 02. Setting The Team Health Engine In Motion.mp4 (86.51 MB)
📄 03. Maintaining The Team Health Engine.mp4 (77.43 MB)
📂 Resources
📄 01. Understanding Team Health.pdf (2.84 MB)
📄 02. Setting The Team Health Engine In Motion.pdf (3.69 MB)
📄 03. Maintaining The Team Health Engine.pdf (2.94 MB)
📂 02. Developing And Staffing A Team
📄 01. Adopting The Team Competency Model.mp4 (57.59 MB)
📄 02. Empowering Individual Development.mp4 (57.48 MB)
📄 03. Managing Team Composition.mp4 (43.43 MB)
📂 Resources
📄 01. Adopting The Team Competency Model.pdf (3.05 MB)
📄 02. Empowering Individual Development.pdf (3.26 MB)
📄 03. Managing Team Composition.pdf (3.01 MB)
📂 03. Bonus Module Recap
📄 01. Module Recap Managing People.mp4 (13.80 MB)
📂 Resources
📄 01. Module Recap Managing People.pdf (680.21 KB)
📂 05. Managing Self
📂 01. Ensuring Individual Success
📄 01. Fighting Role Strain.mp4 (20.15 MB)
📄 02. Deploying The Impact Frontier Model.mp4 (26.85 MB)
📄 03. Defining Priorities And Driving Impact.mp4 (66.40 MB)
📄 04. Aligning Priorities And Making Tradeoffs.mp4 (43.11 MB)
📄 05. Scaling Your Impact.mp4 (36.25 MB)
📂 Resources
📄 01. Fighting Role Strain.pdf (525.44 KB)
📄 02. Deploying The Impact Frontier Model.pdf (1.19 MB)
📄 03. Defining Priorities And Driving Impact.pdf (1.68 MB)
📄 04. Aligning Priorities And Making Tradeoffs.pdf (1.42 MB)
📄 05. Scaling Your Impact.pdf (1.50 MB)
📂 02. Owning Your Career Path
📄 01. Finding Your Blue Flame.mp4 (39.41 MB)
📄 02. Evaluating Your Skills.mp4 (50.14 MB)
📄 03. Evaluating Environmental Factors.mp4 (51.74 MB)
📄 04. Evaluating Intrinsic Motivators.mp4 (71.02 MB)
📂 Resources
📄 01. Finding Your Blue Flame.pdf (1.55 MB)
📄 02. Evaluating Your Skills.pdf (1.64 MB)
📄 03. Evaluating Environmental Factors.pdf (2.62 MB)
📄 04. Evaluating Intrinsic Motivators.pdf (1.89 MB)
📂 03. Bonus Module Recap
📄 01. Module Recap Managing Self.mp4 (17.38 MB)
📂 Resources
📄 01. Module Recap Managing Self.pdf (962.50 KB)
📂 06. Templates
📂 01. Team Impact Matrix – New Project Assessment & Portfolio Review
📄 Team Impact Matrix – New Project Assessment & Portfolio Review.pdf (13.42 KB)
📄 Team_Impact_Matrix_-_Project_Assessment__Portfolio_Review_-_Google_Sheets.xlsx (410.50 KB)
📂 02. Team-Wide Competency Assessment
📄 Team-Wide Competency Assessment.pdf (12.32 KB)
📄 Team-Wide_Engineering_Competency_Assessment_-_Google_Sheets.xlsx (622.25 KB)
📂 03. Collaboration Specs Template
📄 Collaboration Specs Template.pdf (13.12 KB)
📄 Collaboration_Specs_Example_-_Google_Sheets.xlsx (12.22 KB)
📄 Collaboration_Specs_Template_-_Google_Sheets.xlsx (10.12 KB)
📂 04. Environment Assessment Template
📄 Environment Assessment Template.pdf (12.80 KB)
📄 Environment_Assessment_Example_-_Google_Sheets.xlsx (6.29 KB)
📄 Environment_Assessment_Template_-_Google_Sheets.xlsx (6.21 KB)

📂 Experimentation + Testing

📂 01- Strategic Experimentation
📂 01. The Value Of Experimentation
📄 01. Why Experimentation Is Critical.mp4 (35.41 MB)
📄 02. Cultural Barriers To Experimentation.mp4 (26.42 MB)
📄 03. Five Myths Of Experimentation.mp4 (19.82 MB)
📄 04. Strategic Vs. Ad Hoc Experimentation.mp4 (23.41 MB)
📂 Resources
📄 01. Why Experimentation Is Critical.pdf (1.30 MB)
📄 02. Cultural Barriers To Experimentation.pdf (912.50 KB)
📄 03. Five Myths Of Experimentation.pdf (1021.67 KB)
📄 04. Strategic Vs. Ad Hoc Experimentation.pdf (1.40 MB)
📂 02. Identifying A Strategic Opportunity
📂 01. Building A Strategic Foundation
📄 01. When To Use Experimentation.mp4 (29.59 MB)
📄 02. Three Components Of A Strategic Opportunity.mp4 (105.31 MB)
📂 Resources
📄 01. When To Use Experimentation.pdf (1017.86 KB)
📄 02. Three Components Of A Strategic Opportunity.pdf (746.42 KB)
📂 02. Understanding Your Strategy
📄 01. Defining Your Strategy.mp4 (19.39 MB)
📄 02. Growth Model Acquisition And Retention.mp4 (32.09 MB)
📄 03. Growth Model Monetization And Defensibility.mp4 (48.67 MB)
📂 Resources
📄 01. Defining Your Strategy.pdf (329.63 KB)
📄 02. Growth Model Acquisition And Retention.pdf (2.07 MB)
📄 03. Growth Model Monetization And Defensibility.pdf (2.19 MB)
📂 03. Customer Problem
📄 01. Defining A Customer Problem.mp4 (12.37 MB)
📄 02. User Insight To Customer Problem.mp4 (28.34 MB)
📄 03. Data Insight To Customer Problem.mp4 (25.04 MB)
📄 04. Mistakes In Defining Customer Problems.mp4 (20.84 MB)
📂 Resources
📄 01. Defining A Customer Problem.pdf (723.24 KB)
📄 02. User Insight To Customer Problem.pdf (1.55 MB)
📄 03. Data Insight To Customer Problem.pdf (1.80 MB)
📄 04. Mistakes In Defining Customer Problems.pdf (870.61 KB)
📂 04. Business Outcome
📄 01. Outcome Metrics.mp4 (10.02 MB)
📄 02. Acquisition Outcome Metrics.mp4 (22.91 MB)
📄 03. Retention Outcome Metrics.mp4 (17.79 MB)
📄 04. Monetization Outcome Metrics.mp4 (9.24 MB)
📂 Resources
📄 01. Outcome Metrics.pdf (594.10 KB)
📄 02. Acquisition Outcome Metrics.pdf (913.22 KB)
📄 03. Retention Outcome Metrics.pdf (779.18 KB)
📄 04. Monetization Outcome Metrics.pdf (538.00 KB)
📂 05. Prioritizing And Communicating
📄 01. Prioritizing Your Strategic Opportunities.mp4 (20.81 MB)
📄 02. Creating A Narrative.mp4 (17.74 MB)
📂 Resources
📄 01. Prioritizing Your Strategic Opportunities.pdf (836.25 KB)
📄 02. Creating A Narrative.pdf (641.77 KB)
📂 06. Bonus Module Recap
📄 01. Recap Identifying A Strategic Opportunity.mp4 (15.83 MB)
📂 Resources
📄 01. Recap Identifying A Strategic Opportunity.pdf (1.41 MB)
📂 03. Solution Ideation
📂 01- Intro To Solution Ideation
📄 01. Introduction.mp4 (13.88 MB)
📂 Resources
📄 01. Introduction.pdf (1.06 MB)
📂 02. Generating Solutions
📄 01. Good Vs. Great Solution Development.mp4 (28.02 MB)
📄 02. Design Modifications.mp4 (28.86 MB)
📄 03. User Psych.mp4 (38.79 MB)
📄 04. Solution Pitch Workshop.mp4 (31.93 MB)
📄 05. Alternative Worlds Workshop.mp4 (12.91 MB)
📂 Resources
📄 01. Good Vs. Great Solution Development.pdf (1.80 MB)
📄 02. Design Modifications.pdf (1.06 MB)
📄 03. User Psych.pdf (2.27 MB)
📄 04. Solution Pitch Workshop.pdf (1.27 MB)
📄 05. Alternative Worlds Workshop.pdf (574.34 KB)
📂 03. Building An Experimentation Roadmap
📄 01. Solution Evaluation Metrics.mp4 (27.15 MB)
📄 02. Initial Solution Evaluation.mp4 (21.67 MB)
📄 03. Provisional Solutions.mp4 (31.95 MB)
📄 04. Experimentation Roadmap.mp4 (11.97 MB)
📂 Resources
📄 01. Solution Evaluation Metrics.pdf (1.54 MB)
📄 02. Initial Solution Evaluation.pdf (1013.48 KB)
📄 03. Provisional Solutions.pdf (1.81 MB)
📄 04. Experimentation Roadmap.pdf (1.04 MB)
📂 04. Bonus Module Recap
📄 01. Recap Solution Ideation.mp4 (18.59 MB)
📂 Resources
📄 01. Recap Solution Ideation.pdf (1.41 MB)
📂 04. Test & Learn 1 Test Preparation
📂 01- Introduction To Test Preparation
📄 01. Test Preparation Preview.mp4 (12.82 MB)
📂 Resources
📄 01. Test Preparation Preview.pdf (828.06 KB)
📂 02. Experimentation Statistics
📄 01. True Vs. Observed Probabilities.mp4 (36.56 MB)
📄 02. AB Test Outcomes.mp4 (17.73 MB)
📄 03. Statistical Significance.mp4 (30.55 MB)
📄 04. Sample Size.mp4 (41.44 MB)
📂 Resources
📄 01. True Vs. Observed Probabilities.pdf (1.35 MB)
📄 02. AB Test Outcomes.pdf (963.48 KB)
📄 03. Statistical Significance.pdf (1.60 MB)
📄 04. Sample Size.pdf (2.34 MB)
📂 03. Prioritizing Solutions
📄 01. Test Prioritization.mp4 (11.47 MB)
📄 02. Time To Get Results.mp4 (30.27 MB)
📄 03. Sizing Opportunity + Time To Build.mp4 (43.10 MB)
📄 04. Simultaneous Vs. Sequential Testing.mp4 (20.97 MB)
📂 Resources
📄 01. Test Prioritization.pdf (738.24 KB)
📄 02. Time To Get Results.pdf (1.33 MB)
📄 03. Sizing Opportunity + Time To Build.pdf (2.27 MB)
📄 04. Simultaneous Vs. Sequential Testing.pdf (1.43 MB)
📂 04. Building Tests
📄 01. Minimizing Build Complexity.mp4 (23.15 MB)
📄 02. User Assignment.mp4 (30.24 MB)
📄 03. Client-Side Vs. Server-Side Tests.mp4 (12.47 MB)
📂 Resources
📄 01. Minimizing Build Complexity.pdf (1.42 MB)
📄 02. User Assignment.pdf (1.74 MB)
📄 03. Client-Side Vs. Server-Side Tests.pdf (635.01 KB)
📂 05. Bonus Test & Learn 1
📄 01. Continuous Variables.mp4 (9.86 MB)
📄 02. One-Tail AB Tests.mp4 (16.19 MB)
📄 03. Multivariate Testing.mp4 (12.21 MB)
📄 04. Multi-Armed Bandit Testing.mp4 (28.24 MB)
📄 05. Avoiding Solution-Control Interference.mp4 (22.34 MB)
📂 Resources
📄 01. Continuous Variables.pdf (1.10 MB)
📄 02. One-Tail AB Tests.pdf (773.71 KB)
📄 03. Multivariate Testing.pdf (814.21 KB)
📄 04. Multi-Armed Bandit Testing.pdf (1020.09 KB)
📄 05. Avoiding Solution-Control Interference.pdf (1.21 MB)
📂 06. Bonus Module Recap
📄 01. Recap Test Preparation.mp4 (19.73 MB)
📂 Resources
📄 01. Recap Test Preparation.pdf (1.69 MB)
📂 05. BONUS The Bayesian Approach
📂 01- Bayesian Statistics
📄 01. What Is The Bayesian Approach.mp4 (23.04 MB)
📄 02. Bayesian Vs. Frequentist Outcomes.mp4 (22.89 MB)
📄 03. Bayes Theorem.mp4 (12.22 MB)
📄 04. Beta Distributions.mp4 (13.55 MB)
📂 Resources
📄 01. What Is The Bayesian Approach.pdf (828.47 KB)
📄 02. Bayesian Vs. Frequentist Outcomes.pdf (1.12 MB)
📄 03. Bayes Theorem.pdf (756.96 KB)
📄 04. Beta Distributions.pdf (768.23 KB)
📂 02. Bayesian Ab Testing
📄 01. Defining Priors.mp4 (25.60 MB)
📄 02. Analyzing Data.mp4 (18.58 MB)
📄 03. Applying Decision Criteria.mp4 (11.26 MB)
📂 Resources
📄 01. Defining Priors.pdf (1.30 MB)
📄 02. Analyzing Data.pdf (1.07 MB)
📄 03. Applying Decision Criteria.pdf (781.88 KB)
📂 06. Test & Learn 2 Analyzing Test Results
📂 01- Module Preview
📄 01. Intro To Analyzing Test Results.mp4 (9.62 MB)
📂 Resources
📄 01. Intro To Analyzing Test Results.pdf (1.13 MB)
📂 02. Test Launch
📄 01. Launch Timing.mp4 (15.58 MB)
📄 02. Launch Authority.mp4 (16.41 MB)
📄 03. Ramping A Test.mp4 (19.64 MB)
📄 04. Use Of AA Tests.mp4 (16.96 MB)
📂 Resources
📄 01. Launch Timing.pdf (983.63 KB)
📄 02. Launch Authority.pdf (651.88 KB)
📄 03. Ramping A Test.pdf (1.21 MB)
📄 04. Use Of AA Tests.pdf (633.80 KB)
📂 03. Calling A Test Complete
📄 01. Monitoring Test Data.mp4 (12.85 MB)
📄 02. Calling A Test Early.mp4 (20.30 MB)
📄 03. Extending Tests Longer.mp4 (17.49 MB)
📂 Resources
📄 01. Monitoring Test Data.pdf (759.88 KB)
📄 02. Calling A Test Early.pdf (1.29 MB)
📄 03. Extending Tests Longer.pdf (1.04 MB)
📂 04. Evaluating Test Results
📄 01. Turning Outcomes Into Action.mp4 (15.70 MB)
📄 02. Segmenting Test Results.mp4 (11.98 MB)
📄 03. Conflicting User Segments.mp4 (13.55 MB)
📄 04. Simpson’S Paradox.mp4 (11.73 MB)
📂 Resources
📄 01. Turning Outcomes Into Action.pdf (1.29 MB)
📄 02. Segmenting Test Results.pdf (860.34 KB)
📄 03. Conflicting User Segments.pdf (1.00 MB)
📄 04. Simpson’S Paradox.pdf (754.75 KB)
📂 05. Iterating
📄 01. Learning From Test Results.mp4 (20.04 MB)
📄 02. Iterating On Losses.mp4 (20.07 MB)
📄 03. Iterating On Wins.mp4 (23.75 MB)
📂 Resources
📄 01. Learning From Test Results.pdf (1.18 MB)
📄 02. Iterating On Losses.pdf (1.37 MB)
📄 03. Iterating On Wins.pdf (1.30 MB)
📂 06. Bonus Module Recap
📄 01. Recap Analyzing Test Results.mp4 (14.93 MB)
📂 Resources
📄 01. Recap Analyzing Test Results.pdf (1.25 MB)
📂 07. Productizing Wins
📂 01- Introduction To Productizing Wins
📄 01. Intro To Productizing Wins.mp4 (11.70 MB)
📂 Resources
📄 01. Intro To Productizing Wins.pdf (742.52 KB)
📂 02. Implementing Test Wins
📄 01. Decision Maker Buy-In.mp4 (20.82 MB)
📄 02. Full Vs. Partial Implementation.mp4 (18.75 MB)
📄 03. Implementation Plan.mp4 (18.70 MB)
📂 Resources
📄 01. Decision Maker Buy-In.pdf (929.80 KB)
📄 02. Full Vs. Partial Implementation.pdf (913.29 KB)
📄 03. Implementation Plan.pdf (946.65 KB)
📂 03. Measuring Value
📄 01. Test Impact Vs. Actual Impact.mp4 (20.56 MB)
📄 02. Holdout Tests.mp4 (16.87 MB)
📄 03. Alternatives To Holdout Groups.mp4 (23.23 MB)
📂 Resources
📄 01. Test Impact Vs. Actual Impact.pdf (1.33 MB)
📄 02. Holdout Tests.pdf (1.11 MB)
📄 03. Alternatives To Holdout Groups.pdf (1.13 MB)
📂 04. Communicating Results
📄 01. The Value Of Communication.mp4 (11.94 MB)
📄 02. Institutionalizing Education.mp4 (35.75 MB)
📄 03. Evangelizing Experimentation.mp4 (10.76 MB)
📂 Resources
📄 01. The Value Of Communication.pdf (331.26 KB)
📄 02. Institutionalizing Education.pdf (1006.68 KB)
📄 03. Evangelizing Experimentation.pdf (480.78 KB)
📂 05. Bonus Module Recap
📄 01. Recap Productizing Wins.mp4 (21.10 MB)
📂 Resources
📄 01. Recap Productizing Wins.pdf (1.72 MB)
📂 08. Managing An Experimentation Program
📂 01- Module Preview
📄 01. Intro To Managing An Experimentation Program.mp4 (10.03 MB)
📂 Resources
📄 01. Intro To Managing An Experimentation Program.pdf (614.88 KB)
📂 02. Starting And Expanding Experimentation
📄 01. Common Mistakes Of Early Experimentation.mp4 (19.04 MB)
📄 02. Running Early Experiments.mp4 (27.13 MB)
📄 03. 3 Phases Of Experimentation Maturity.mp4 (19.82 MB)
📂 Resources
📄 01. Common Mistakes Of Early Experimentation.pdf (844.54 KB)
📄 02. Running Early Experiments.pdf (1.49 MB)
📄 03. 3 Phases Of Experimentation Maturity.pdf (803.39 KB)
📂 03. Expanding Scope
📄 01. Leveraging The Experience Curve.mp4 (29.56 MB)
📄 02. Diversifying The Experiment Porfolio.mp4 (13.74 MB)
📄 03. Experimentation At Scale.mp4 (21.03 MB)
📂 Resources
📄 01. Leveraging The Experience Curve.pdf (1.64 MB)
📄 02. Diversifying The Experiment Porfolio.pdf (717.07 KB)
📄 03. Experimentation At Scale.pdf (1.08 MB)
📂 04. Measuring Success
📄 01. Perverse Incentives.mp4 (19.28 MB)
📄 02. Quantitative Evaluation.mp4 (18.75 MB)
📄 03. Qualitative Evaluation.mp4 (20.36 MB)
📂 Resources
📄 01. Perverse Incentives.pdf (904.75 KB)
📄 02. Quantitative Evaluation.pdf (1.36 MB)
📄 03. Qualitative Evaluation.pdf (750.57 KB)
📂 05. Creating An Experimentation Culture
📄 01. Achieving An Experimentation Culture.mp4 (35.27 MB)
📂 Resources
📄 01. Achieving An Experimentation Culture.pdf (1.20 MB)
📂 06. Bonus Module Recap
📄 01. Recap Managing An Experimentation Program.mp4 (21.13 MB)
📂 Resources
📄 01. Recap Managing An Experimentation Program.pdf (1.44 MB)
📂 Templates
📂 01- Strategic Opportunity Planning Map
📄 Strategic Opportunity Planning Map.pdf (107.77 KB)
📄 Strategic_Opportunity_Planning_Map_-_Google_Sheets.xlsx (49.86 KB)
📂 02. Example Planning Map SurveyMonkey & Credit Karma
📄 Example Planning Map SurveyMonkey & Credit Karma.pdf (118.77 KB)
📄 Reforge_Strategic_Opportunity_Planning_Map_-_SurveyMonkey__Credit_Karma_-_Google_Sheets.xlsx (96.68 KB)
📂 03. Reforge EVELYN Template
📄 Reforge EVELYN Template.pdf (52.19 KB)
📂 04. MongoDB Test Data
📄 MongoDB Test Data.pdf (10.81 KB)
📄 MongoDB_Test_Data_Jan_2021_Edit_-_Google_Sheets.xlsx (3.74 MB)
📂 05. Bayesian AB Test Template
📄 Bayesian AB Test Template.pdf (134.76 KB)
📄 Bayesian_AB_Test_Template_-_Google_Sheets.xlsx (782.66 KB)

📂 Finding ProductMarket Fit

📂 01. Introduction To Finding PMF
📂 01. Introduction To Finding Pmf
📄 01. The Deliberate Startup Methodology.mp4 (39.22 MB)
📂 Resources
📄 01. The Deliberate Startup Methodology.pdf (3.12 MB)
📂 02. Defining The PMF Narrative
📂 01. Developing The Pmf Narrative
📄 01. Creating Your Initial PMF Narrative.mp4 (33.51 MB)
📄 02. Building An Initial Insight.mp4 (19.17 MB)
📄 03. Problem To Solve.mp4 (14.56 MB)
📄 04. Target Audience.mp4 (31.14 MB)
📄 05. Value Proposition.mp4 (17.65 MB)
📄 06. Competitive Advantage.mp4 (25.47 MB)
📄 07. Growth Strategy.mp4 (15.59 MB)
📄 08. Business Model And PMF Narrative Synthesis.mp4 (26.65 MB)
📂 Resources
📄 01. Creating Your Initial PMF Narrative.pdf (2.70 MB)
📄 02. Building An Initial Insight.pdf (1.34 MB)
📄 03. Problem To Solve.pdf (1.05 MB)
📄 04. Target Audience.pdf (1.99 MB)
📄 05. Value Proposition.pdf (2.02 MB)
📄 06. Competitive Advantage.pdf (1.44 MB)
📄 07. Growth Strategy.pdf (902.14 KB)
📄 08. Business Model And PMF Narrative Synthesis.pdf (1.65 MB)
📂 03. Validating Riskiest Hypotheses
📂 01. Introduction To Risk Validation Techniques
📄 01. Risk Validation Techniques.mp4 (24.87 MB)
📂 Resources
📄 01. Risk Validation Techniques.pdf (1.45 MB)
📂 02. Risk Validation Using Market Research And Expert Advice
📄 01. Objective Risk Evaluatio.mp4 (22.53 MB)
📄 02. Identifying And Prioriti.mp4 (42.65 MB)
📄 03. Updating Our PMF Narrati.mp4 (8.64 MB)
📂 Resources
📄 01. Objective Risk Evaluation.pdf (1.76 MB)
📄 02. Identifying And Prioritizing Risks.pdf (2.93 MB)
📄 03. Updating Our PMF Narrative.pdf (600.34 KB)
📂 03. Leading Effective Pmf Interviews
📄 01. The Value Of PMF Interviews.mp4 (19.79 MB)
📄 02. Preparing For PMF Interviews.mp4 (48.51 MB)
📄 03. Conducting PMF Interviews.mp4 (97.25 MB)
📄 04. Debriefing PMF Interviews.mp4 (28.62 MB)
📄 05. Outcomes Of Great PMF Interviews.mp4 (24.51 MB)
📂 Resources
📄 01. The Value Of PMF Interviews.pdf (1.42 MB)
📄 02. Preparing For PMF Interviews.pdf (3.63 MB)
📄 03. Conducting PMF Interviews.pdf (9.17 MB)
📄 04. Debriefing PMF Interviews.pdf (2.42 MB)
📄 05. Outcomes Of Great PMF Interviews.pdf (1.68 MB)
📂 04. Targeted Risk Validation Techniques
📄 01. The Targeted Risk Validation Menu.mp4 (21.50 MB)
📄 02. Surveys, Smoke Tests, And Prototypes.mp4 (47.77 MB)
📄 03. Pre-Sales, Product Tests, And Growth Tests.mp4 (37.79 MB)
📄 04. Risk Validation Journey Case Study.mp4 (20.35 MB)
📂 Resources
📄 01. The Targeted Risk Validation Menu.pdf (1.19 MB)
📄 02. Surveys, Smoke Tests, And Prototypes.pdf (2.94 MB)
📄 03. Pre-Sales, Product Tests, And Growth Tests.pdf (2.81 MB)
📄 04. Risk Validation Journey Case Study.pdf (1.46 MB)
📂 04. Measuring PMF
📂 01. How To Measure Pmf
📄 01. Measuring PMF Deliberately.mp4 (27.19 MB)
📄 02. Measuring And Evaluating Growth.mp4 (34.03 MB)
📄 03. Measuring And Evaluating Retention.mp4 (35.78 MB)
📄 04. Measuring And Evaluating Engagement.mp4 (19.07 MB)
📄 05. BONUS Leveraging NPS Surveys.mp4 (31.92 MB)
📂 Resources
📄 01. Measuring PMF Deliberately.pdf (2.37 MB)
📄 02. Measuring And Evaluating Growth.pdf (2.44 MB)
📄 03. Measuring And Evaluating Retention.pdf (2.29 MB)
📄 04. Measuring And Evaluating Engagement.pdf (1.38 MB)
📄 05. BONUS Leveraging NPS Surveys.pdf (2.22 MB)
📂 05. Growing Users
📂 01. Developing A Growth Strategy
📄 01. The Two-Prong Growth Strategy.mp4 (29.26 MB)
📂 Resources
📄 01. The Two-Prong Growth Strategy.pdf (2.07 MB)
📂 02. Getting Traction
📄 01. The Traction Development Loop.mp4 (22.97 MB)
📄 02. Defining Traction Goals.mp4 (19.07 MB)
📄 03. Leveraging Personal Networks.mp4 (15.84 MB)
📄 04. Tapping Into Existing Communities.mp4 (22.28 MB)
📄 05. Building An Audience.mp4 (13.86 MB)
📄 06. Getting Press.mp4 (10.66 MB)
📄 07. Targeting Influencers.mp4 (20.96 MB)
📄 08. Testing Traction Channels.mp4 (15.40 MB)
📂 Resources
📄 01. The Traction Development Loop.pdf (2.40 MB)
📄 02. Defining Traction Goals.pdf (1.45 MB)
📄 03. Leveraging Personal Networks.pdf (1.19 MB)
📄 04. Tapping Into Existing Communities.pdf (1.70 MB)
📄 05. Building An Audience.pdf (1000.17 KB)
📄 06. Getting Press.pdf (992.46 KB)
📄 07. Targeting Influencers.pdf (1.85 MB)
📄 08. Testing Traction Channels.pdf (962.87 KB)
📂 03. Building The First Growth Loop
📄 01. Fewer, Better Growth Loops.mp4 (22.83 MB)
📄 02. Determining Our First Growth Loop.mp4 (41.70 MB)
📂 Resources
📄 01. Fewer, Better Growth Loops.pdf (1.45 MB)
📄 02. Determining Our First Growth Loop.pdf (3.16 MB)
📂 06. BONUS Finding PMF Program Snapshot
📄 01. BONUS Finding PMF Program Snapshot.pdf (1.21 MB)
📂 07. Templates
📂 01. Reforge Defining Your PMF Narrative Template
📄 M1S1_Defining_Your_PMF_Narrative_Template_-_Google_Docs.docx (13.84 KB)
📄 M1S1_PMF_Narrative_LSN_Example_-_Google_Docs.docx (15.64 KB)
📄 Reforge Defining Your PMF Narrative Template.pdf (98.23 KB)
📂 02. Reforge Risk Validation Using Market Research & Expert Advice Template
📄 Reforge Risk Validation Using Market Research & Expert Advice Template.pdf (63.52 KB)
📂 03. Reforge Leading Effective PMF Interviews Template
📄 M2S2_FPMF_Leading_Effective_PMF_Interviews_LSN_Example_-_Google_Sheets.xlsx (213.81 KB)
📄 M2S2_FPMF_Leading_Effective_PMF_Interviews_Template_-_Google_Sheets.xlsx (571.91 KB)
📄 Reforge Leading Effective PMF Interviews Template.pdf (61.28 KB)
📂 04. Reforge Leading Effective PMF Interviews Script
📄 M2S2_FPMF_Leading_Effective_PMF_Interviews_Script_-_Google_Docs.docx (9.05 MB)
📄 Reforge Leading Effective PMF Interviews Script.pdf (88.34 KB)
📂 05. Reforge Targeted Validation Techniques Template
📄 M2S3_FPMF_Targeted_Validation_Techniques_Template_-_Google_Sheets.xlsx (489.40 KB)
📄 Reforge Targeted Validation Techniques Template.pdf (71.53 KB)
📂 06. Reforge Measuring PMF Template
📄 M3S1_FPMF_Measuring_PMF_Template_-_Google_Sheets.xlsx (3.30 MB)
📄 Reforge Measuring PMF Template.pdf (119.08 KB)
📂 07. Reforge Getting Traction Template
📄 M4S1_FPMF_Getting_Traction_Template_-_Google_Sheets.xlsx (298.24 KB)
📄 Reforge Getting Traction Template.pdf (99.90 KB)
📂 08. Reforge Building The First Growth Loop Template
📄 M4S2_FPMF_Building_the_First_Growth_Loop_Template_-_Google_Sheets.xlsx (580.91 KB)
📄 Reforge Building The First Growth Loop Template.pdf (79.55 KB)

📂 Growth For Founders

📂 01. Setting Up For Success
📂 01. Getting Started
📄 01. Career Development Is Dead.pdf (565.72 KB)
📄 02. How To Get The Most Out Of Growth For Founders.pdf (115.15 KB)
📂 02. Retention
📄 01. Founder Case Study Pinterest’S Retention.pdf (398.44 KB)
📄 02. Retention For Founders Key Themes.pdf (695.66 KB)
📂 03. Growth Loops
📄 01. Founder Case Study Loom’S Growth Model.pdf (296.49 KB)
📄 02. Growth Loops Key Themes.pdf (561.05 KB)
📂 04. PMF Expansion
📄 01. Case Study SurveyMonkey’S PMF Expansion.pdf (285.37 KB)
📄 02. PMF Expansion Key Themes.pdf (482.10 KB)
📂 05. Hiring Your Growth Team
📄 01. Case Study Hiring For Sesame’S Growth.pdf (2.21 MB)
📄 02. Hiring For Growth Key Themes.pdf (667.80 KB)
📂 Growth Leadership
📂 01. Unlock Growth Leadership
📂 01. Unlock Growth Leadership
📄 01. How Growth Leaders Succeed.mp4 (38.62 MB)
📄 02. Mapping Growth Motions.mp4 (27.15 MB)
📂 Resources
📄 01. How Growth Leaders Succeed.pdf (1.81 MB)
📄 02. Mapping Growth Motions.pdf (947.62 KB)
📂 02. Planning Your Growth Career
📂 01. Nurture Your Own Growth
📄 01. Who Are You, And Where Do You Want To Go.mp4 (44.32 MB)
📄 02. Tell The Market Who You Are.mp4 (38.10 MB)
📄 03. Evaluating New Opportunities.mp4 (41.28 MB)
📄 04. Ask The Right Interview Questions.mp4 (51.66 MB)
📄 05. Learning How To Succeed In Your New Role.mp4 (42.19 MB)
📄 06. Teaching And Activating Growth At Your Company.mp4 (36.35 MB)
📂 Resources
📄 01. Who Are You, And Where Do You Want To Go.pdf (2.24 MB)
📄 02. Tell The Market Who You Are.pdf (1.72 MB)
📄 03. Evaluating New Opportunities.pdf (1.91 MB)
📄 04. Ask The Right Interview Questions.pdf (2.13 MB)
📄 05. Learning How To Succeed In Your New Role.pdf (2.00 MB)
📄 06. Teaching And Activating Growth At Your Company.pdf (1.83 MB)
📂 02. Bonus Module Recap
📄 01. Module Recap Planning Your Growth Career.mp4 (14.53 MB)
📂 Resources
📄 01. Module Recap Planning Your Growth Career.pdf (1.06 MB)
📂 03. Balancing Growth Goals
📂 01. Metrics Ownership
📄 01. How To Be Accountable For The Right Things.mp4 (36.38 MB)
📄 02. When To Own, Share, Or Shed.mp4 (34.79 MB)
📄 03. The Ideal Vs. The Real.mp4 (39.88 MB)
📄 04. How To Own, Share, Or Shed.mp4 (38.87 MB)
📄 05. Patreon Mini Case Study.mp4 (15.18 MB)
📂 Resources
📄 01. How To Be Accountable For The Right Things.pdf (1.69 MB)
📄 02. When To Own, Share, Or Shed.pdf (1.85 MB)
📄 03. The Ideal Vs. The Real.pdf (2.72 MB)
📄 04. How To Own, Share, Or Shed.pdf (1.91 MB)
📄 05. Patreon Mini Case Study.pdf (851.10 KB)
📂 02. Forecasting Impact
📄 01. The Top-Down Forecast Challenge.mp4 (50.87 MB)
📄 02. Accounting For Uncertainties In Growth Work.mp4 (29.33 MB)
📄 03. Your Growth Expectations Forecast.mp4 (56.17 MB)
📄 04. Preparing Your Forecast For Executives.mp4 (46.91 MB)
📄 05. Communicating What’S In Your Forecast.mp4 (42.92 MB)
📂 Resources
📄 01. The Top-Down Forecast Challenge.pdf (3.14 MB)
📄 02. Accounting For Uncertainties In Growth Work.pdf (1.66 MB)
📄 03. Your Growth Expectations Forecast.pdf (3.64 MB)
📄 04. Preparing Your Forecast For Executives.pdf (2.45 MB)
📄 05. Communicating What’S In Your Forecast.pdf (1.76 MB)
📂 03. Bonus Module Recap
📄 01. Module Recap Balancing Growth Goals.mp4 (17.19 MB)
📂 Resources
📄 01. Module Recap Balancing Growth Goals.pdf (1.50 MB)
📂 04. Organizing A Growth Team
📂 01. Team Composition & Structure
📄 01. Four Steps To Form A Growth Team.mp4 (23.26 MB)
📄 02. Identify Skills Needed Based On Problems.mp4 (46.45 MB)
📄 03. Incremental, Methodical Staffing.mp4 (38.11 MB)
📄 04. Who Do You Need Today, And Tomorrow.mp4 (47.71 MB)
📄 05. Determining Structure And Organization.mp4 (48.61 MB)
📂 Resources
📄 01. Four Steps To Form A Growth Team.pdf (793.40 KB)
📄 02. Identify Skills Needed Based On Problems.pdf (1.38 MB)
📄 03. Incremental, Methodical Staffing.pdf (1.24 MB)
📄 04. Who Do You Need Today, And Tomorrow.pdf (1.58 MB)
📄 05. Determining Structure And Organization.pdf (1.40 MB)
📂 02. Operating Foundation
📄 01. Collaboration Increases Velocity.mp4 (47.89 MB)
📄 02. Problems And Hypotheses.mp4 (34.84 MB)
📄 03. Running Experiments With Dependencies.mp4 (42.87 MB)
📄 04. What You Learn And How You Measure It.mp4 (59.77 MB)
📄 05. Long-Term Alignment.mp4 (31.13 MB)
📂 Resources
📄 01. Collaboration Increases Velocity.pdf (1.43 MB)
📄 02. Problems And Hypotheses.pdf (1.02 MB)
📄 03. Running Experiments With Dependencies.pdf (1.40 MB)
📄 04. What You Learn And How You Measure It.pdf (1.58 MB)
📄 05. Long-Term Alignment.pdf (1.14 MB)
📂 03. Bonus Module Recap
📄 01. Module Recap Organizing A Growth Team.mp4 (17.50 MB)
📂 Resources
📄 01. Module Recap Organizing A Growth Team.pdf (1.00 MB)
📂 05. Expanding A Growth Team
📂 01. Hiring & Interviewing
📄 01. Why Is It So Hard To Hire For Growth.mp4 (21.31 MB)
📄 02. The Growth Competency Model.mp4 (56.26 MB)
📄 03. Who Should Demonstrate Which Skills.mp4 (29.22 MB)
📄 04. Defining Who To Hire.mp4 (46.44 MB)
📄 05. Sourcing Strong Candidates.mp4 (39.28 MB)
📄 06. Working With Recruiters To Screen.mp4 (33.05 MB)
📄 07. Preparing For Interviews.mp4 (33.25 MB)
📄 08. Interviewing And Evaluating Candidates.mp4 (55.32 MB)
📂 Resources
📄 01. Why Is It So Hard To Hire For Growth.pdf (874.49 KB)
📄 02. The Growth Competency Model.pdf (2.72 MB)
📄 03. Who Should Demonstrate Which Skills.pdf (2.14 MB)
📄 04. Defining Who To Hire.pdf (2.43 MB)
📄 05. Sourcing Strong Candidates.pdf (1.80 MB)
📄 06. Working With Recruiters To Screen.pdf (1.72 MB)
📄 07. Preparing For Interviews.pdf (2.05 MB)
📄 08. Interviewing And Evaluating Candidates.pdf (3.01 MB)
📂 02. Bonus Module Recap
📄 01. Module Recap Expanding A Growth Team.mp4 (20.57 MB)
📂 Resources
📄 01. Module Recap Expanding A Growth Team.pdf (1.76 MB)
📂 06. Templates
📂 01. Career Planning
📄 Career Planning.pdf (9.61 KB)
📄 Growth_Leadership__Career_Planning_-_Google_Sheets.xlsx (20.90 KB)
📂 02. Learning Checklist
📄 Growth_Leadership__Learning_Checklist_-_Google_Sheets.xlsx (21.32 KB)
📄 Learning Checklist.pdf (9.74 KB)
📂 03. Strava Example
📄 GL__M2S2__Forecasting_Impact_-_Strava_Example_-_Google_Sheets.xlsx (320.62 KB)
📄 Strava Example.pdf (10.78 KB)
📂 04. Growth Metrics Ownership Audit
📄 Growth Metrics Ownership Audit.pdf (10.68 KB)
📄 Growth_Leadership__Growth_Metrics_Ownership_Audit_-_Google_Sheets.xlsx (20.37 KB)
📂 05. Operating Foundation Templates
📄 Growth_Leadership__Operating_Foundation_Templates_-_Google_Sheets.xlsx (22.82 KB)
📄 Operating Foundation Templates.pdf (9.89 KB)
📂 06. Hiring For Growth
📄 GL__M4S1_Hiring_for_Growth_-_Google_Sheets.xlsx (17.07 KB)
📄 Hiring For Growth.pdf (10.97 KB)

📂 Growth Marketing

📂 01. Introduction To Growth Marketing
📂 01. Driving Growth Outcomes
📄 01. The Rise Of Growth Marketing.mp4 (42.14 MB)
📄 02. Drive Growth Outcomes.mp4 (49.08 MB)
📂 Resources
📄 01. The Rise Of Growth Marketing.pdf (3.75 MB)
📄 02. Drive Growth Outcomes.pdf (3.25 MB)
📂 02. Growth Marketing Foundations
📄 01. Intro To Growth Marketing Foundations.mp4 (39.30 MB)
📄 02. Use Case Maps.mp4 (59.47 MB)
📄 03. Loops Not Funnels.mp4 (19.67 MB)
📄 04. Define Habit Loops.mp4 (28.38 MB)
📄 05. Define Acquisition Loops & Linear Sources.mp4 (41.65 MB)
📄 06. Identify Monetization Friction.mp4 (43.29 MB)
📄 07. Revisiting Foundations.mp4 (28.65 MB)
📂 Resources
📄 01. Intro To Growth Marketing Foundations.pdf (4.18 MB)
📄 02. Use Case Maps.pdf (4.18 MB)
📄 03. Loops Not Funnels.pdf (1.24 MB)
📄 04. Define Habit Loops.pdf (2.10 MB)
📄 05. Define Acquisition Loops & Linear Sources.pdf (4.09 MB)
📄 06. Identify Monetization Friction.pdf (3.06 MB)
📄 07. Revisiting Foundations.pdf (1.93 MB)
📂 02. Evaluating Channels
📂 01. From One To Many
📄 01. From One To Many.mp4 (16.57 MB)
📂 Resources
📄 01. From One To Many.pdf (821.10 KB)
📂 02. Assessing Established Channels
📄 01. Introduction.mp4 (24.57 MB)
📄 02. Assessing Channel Fit.mp4 (30.28 MB)
📄 03. Assessing Channel Behaviors & Controls.mp4 (38.95 MB)
📂 Resources
📄 01. Introduction.pdf (1.71 MB)
📄 02. Assessing Channel Fit.pdf (2.25 MB)
📄 03. Assessing Channel Behaviors & Controls.pdf (2.44 MB)
📂 03. Emerging Channels
📄 01. The Challenge Of Emerging Channels.mp4 (19.38 MB)
📄 02. Emerging Channel Types.mp4 (43.24 MB)
📄 03. Evaluating Emerging Channels.mp4 (26.89 MB)
📂 Resources
📄 01. The Challenge Of Emerging Channels.pdf (1.33 MB)
📄 02. Emerging Channel Types.pdf (3.88 MB)
📄 03. Evaluating Emerging Channels.pdf (2.03 MB)
📂 04. Scaling New Channels
📄 01. The Challenge Of Scaling New Channels.mp4 (17.45 MB)
📄 02. Foundations To Scale New Channels.mp4 (49.46 MB)
📄 03. Leverage The Right Inputs.mp4 (46.40 MB)
📂 Resources
📄 01. The Challenge Of Scaling New Channels.pdf (1.81 MB)
📄 02. Foundations To Scale New Channels.pdf (4.94 MB)
📄 03. Leverage The Right Inputs.pdf (3.54 MB)
📂 05. Bonus Constraints And Offsets
📄 01. Identify Constraints.mp4 (40.88 MB)
📄 02. How Constraints Constrain.mp4 (18.74 MB)
📄 03. Offsetting Constraints.mp4 (34.86 MB)
📂 Resources
📄 01. Identify Constraints.pdf (3.05 MB)
📄 02. How Constraints Constrain.pdf (1.61 MB)
📄 03. Offsetting Constraints.pdf (3.19 MB)
📂 06. Bonus Module Recap
📄 01. Module Recap Evaluating Channels.mp4 (40.95 MB)
📂 Resources
📄 01. Module Recap Evaluating Channels.pdf (2.81 MB)
📂 03. Prioritize & Invest
📂 01. Introduction
📄 01. Intro To Prioritization And Investment.mp4 (21.47 MB)
📂 Resources
📄 01. Intro To Prioritization And Investment.pdf (783.53 KB)
📂 02. Prioritizing Levers
📄 01. The How And When Of Prioritization.mp4 (14.81 MB)
📄 02. Building A Priority List.mp4 (68.09 MB)
📂 Resources
📄 01. The How And When Of Prioritization.pdf (667.55 KB)
📄 02. Building A Priority List.pdf (3.76 MB)
📂 03. Investment Thesis And Resource Allocation
📄 01. Intro To Investing In Growth Marketing Levers.mp4 (6.46 MB)
📄 02. Refine Investment Thesis.mp4 (43.10 MB)
📄 03. Strategic Allocation.mp4 (31.92 MB)
📂 Resources
📄 01. Intro To Investing In Growth Marketing Levers.pdf (344.14 KB)
📄 02. Refine Investment Thesis.pdf (1.37 MB)
📄 03. Strategic Allocation.pdf (2.24 MB)
📂 04. Bonus Audience Strategies
📄 01. Opportunity Of Audience Strategies.mp4 (16.85 MB)
📄 02. Strategies For New Customers.mp4 (79.77 MB)
📄 03. Strategies For Existing Customers.mp4 (60.51 MB)
📂 Resources
📄 01. Opportunity Of Audience Strategies.pdf (697.71 KB)
📄 02. Strategies For New Customers.pdf (3.23 MB)
📄 03. Strategies For Existing Customers.pdf (1.94 MB)
📂 05. Bonus Module Recap
📄 01. Module Recap Prioritize And Invest.mp4 (37.51 MB)
📂 Resources
📄 01. Module Recap Prioritize And Invest.pdf (1.45 MB)
📂 04. Metrics & Measurement
📂 01. Introduction To Metrics & Measurement
📄 01. Introduction To Metrics And Measurement.mp4 (36.15 MB)
📂 Resources
📄 01. Introduction To Metrics And Measurement.pdf (952.23 KB)
📂 02. Constellation Of Metrics
📄 01. What Is A Constellation Of Metrics.mp4 (24.58 MB)
📄 02. Define North Star Metrics.mp4 (78.64 MB)
📄 03. Define Input Metrics.mp4 (31.20 MB)
📄 04. Vanity Metrics And Unintended Consequences.mp4 (53.29 MB)
📂 Resources
📄 01. What Is A Constellation Of Metrics.pdf (713.03 KB)
📄 02. Define North Star Metrics.pdf (4.19 MB)
📄 03. Define Input Metrics.pdf (1.46 MB)
📄 04. Vanity Metrics And Unintended Consequences.pdf (2.60 MB)
📂 03. Measuring Incrementality
📄 01. Introduction To Incrementality.mp4 (30.48 MB)
📄 02. Evaluating Potential Upside.mp4 (20.25 MB)
📄 03. Selecting An Incrementality Measurement Approach.mp4 (55.44 MB)
📄 04. Setting Up Parameters.mp4 (40.53 MB)
📄 05. Operationalizing Incrementality.mp4 (28.65 MB)
📂 Resources
📄 01. Introduction To Incrementality.pdf (1.32 MB)
📄 02. Evaluating Potential Upside.pdf (773.99 KB)
📄 03. Selecting An Incrementality Measurement Approach.pdf (1.96 MB)
📄 04. Setting Up Parameters.pdf (1.70 MB)
📄 05. Operationalizing Incrementality.pdf (1.49 MB)
📂 04. Measuring Marginal Performance
📄 01. Opportunity From Marginal Performance.mp4 (53.75 MB)
📄 02. Defining Your Marginal Performance Metrics.mp4 (23.64 MB)
📄 03. Measuring Marginal Performance.mp4 (28.35 MB)
📄 04. Estimating Marginal Performance For Lifecycle Strategies.mp4 (71.20 MB)
📂 Resources
📄 01. Opportunity From Marginal Performance.pdf (2.61 MB)
📄 02. Defining Your Marginal Performance Metrics.pdf (1.55 MB)
📄 03. Measuring Marginal Performance.pdf (1.46 MB)
📄 04. Estimating Marginal Performance For Lifecycle Strategies.pdf (2.52 MB)
📂 05. Bonus Hypotheses And Testing
📄 01. Marketing Testing.mp4 (35.00 MB)
📄 02. AB Tests.mp4 (63.14 MB)
📄 03. Multi-Armed Bandit Testing.mp4 (26.61 MB)
📄 04. Interviews.mp4 (30.87 MB)
📄 05. Surveys.mp4 (35.10 MB)
📂 Resources
📄 01. Marketing Testing.pdf (1.32 MB)
📄 02. AB Tests.pdf (2.82 MB)
📄 03. Multi-Armed Bandit Testing.pdf (603.80 KB)
📄 04. Interviews.pdf (1.44 MB)
📄 05. Surveys.pdf (1.35 MB)
📂 06. Bonus Seo Strategy
📄 01. High-Volume Keywords Are Not The Answer.mp4 (26.21 MB)
📄 02. Choosing The Right Topics To Target.mp4 (28.82 MB)
📄 03. Where Do You Have Topical Authority.mp4 (27.87 MB)
📄 04. Determine Where To Focus Your SEO Energy.mp4 (33.92 MB)
📄 05. Creating Growth Content That Wins.mp4 (36.19 MB)
📂 Resources
📄 01. High-Volume Keywords Are Not The Answer.pdf (846.02 KB)
📄 02. Choosing The Right Topics To Target.pdf (1.27 MB)
📄 03. Where Do You Have Topical Authority.pdf (1.24 MB)
📄 04. Determine Where To Focus Your SEO Energy.pdf (1.19 MB)
📄 05. Creating Growth Content That Wins.pdf (1.70 MB)
📂 07. Bonus Module Recap
📄 01. Module Recap Metrics & Measurement.mp4 (23.52 MB)
📂 Resources
📄 01. Module Recap Metrics & Measurement.pdf (822.56 KB)
📂 05. Strategy & Optimization
📂 01. Intro To Strategy & Optimization
📄 01. Intro To Lifecycle Strategy & Paid Acquisition Optimization.mp4 (13.57 MB)
📂 Resources
📄 01. Intro To Lifecycle Strategy & Paid Acquisition Optimization.pdf (641.37 KB)
📂 02. Lifecycle Strategies
📄 01. Building Your Lifecycle Strategic Plan.mp4 (24.70 MB)
📄 02. Defining Key Moments.mp4 (57.65 MB)
📄 03. Defining Your Core Action & Reward.mp4 (67.66 MB)
📄 04. Completing Your Manufactured Loop.mp4 (82.76 MB)
📄 05. Completing Your Environmental Loop.mp4 (28.89 MB)
📂 Resources
📄 01. Building Your Lifecycle Strategic Plan.pdf (1.08 MB)
📄 02. Defining Key Moments.pdf (2.05 MB)
📄 03. Defining Your Core Action & Reward.pdf (3.31 MB)
📄 04. Completing Your Manufactured Loop.pdf (4.03 MB)
📄 05. Completing Your Environmental Loop.pdf (1.45 MB)
📂 03. Paid Acquisition Optimizations
📄 01. Paid Optimization Challenges.mp4 (15.34 MB)
📄 02. Defining CAC Assumptions.mp4 (26.52 MB)
📄 03. Defining LTV Assumptions.mp4 (21.99 MB)
📄 04. CAC & LTV.mp4 (19.43 MB)
📄 05. Opportunity Analysis.mp4 (58.38 MB)
📂 Resources
📄 01. Paid Optimization Challenges.pdf (625.95 KB)
📄 02. Defining CAC Assumptions.pdf (1.51 MB)
📄 03. Defining LTV Assumptions.pdf (1023.89 KB)
📄 04. CAC & LTV.pdf (1.09 MB)
📄 05. Opportunity Analysis.pdf (3.51 MB)
📂 04. Bonus Lead Qualification
📄 01. Intro To Lead Qualification.mp4 (30.28 MB)
📄 02. Outcomes And Data.mp4 (26.43 MB)
📄 03. Analyzing Lead Potential.mp4 (39.48 MB)
📄 04. Scoring And Aligning Outreach.mp4 (33.01 MB)
📄 05. Improving Lead Qualification.mp4 (33.16 MB)
📂 Resources
📄 01. Intro To Lead Qualification.pdf (1.54 MB)
📄 02. Outcomes And Data.pdf (1.68 MB)
📄 03. Analyzing Lead Potential.pdf (2.40 MB)
📄 04. Scoring And Aligning Outreach.pdf (1.44 MB)
📄 05. Improving Lead Qualification.pdf (1.46 MB)
📂 05. Bonus Module Recap
📄 01. Module Recap Strategy & Optimization.mp4 (21.69 MB)
📂 Resources
📄 01. Module Recap Strategy & Optimization.pdf (1.28 MB)
📂 06. Templates
📂 01. Reforge Growth Marketing Foundations Template
📄 Reforge Growth Marketing Foundations Template.pdf (46.64 KB)
📄 Reforge_Module_0_Growth_Marketing_Foundations_-_Google_Sheets.xlsx (30.01 KB)
📂 02. Reforge Evaluating Channels Template
📄 Reforge Evaluating Channels Template.pdf (82.36 KB)
📄 Reforge_Module_1_Evaluating_Channels_-_Google_Sheets.xlsx (185.02 KB)
📂 03. Reforge Prioritize And Invest Template
📄 Reforge Prioritize And Invest Template.pdf (12.32 KB)
📄 Reforge_Module_2_Prioritize_and_Invest_-_Google_Sheets.xlsx (146.23 KB)
📂 04. Reforge Metrics And Measurement Template
📄 Reforge Metrics And Measurement Template.pdf (12.21 KB)
📄 Reforge_Module_3_Metrics_and_Measurement_-_Google_Sheets.xlsx (34.18 KB)
📂 05. Reforge Strategy And Optimization Template
📄 Reforge Strategy And Optimization Template.pdf (12.75 KB)
📄 Reforge_Module_4_Strategy_and_Optimization_-_Google_Sheets.xlsx (40.20 KB)
📂 06. Reforge Growth Marketing Bonus Material Template
📄 Bonus_Material_-_Google_Sheets.xlsx (41.84 KB)
📄 Reforge Growth Marketing Bonus Material Template.pdf (12.80 KB)
📂 07. Reforge SEO Topic Prioritization Bonus Material Template
📄 Reforge SEO Topic Prioritization Bonus Material Template.pdf (106.86 KB)
📄 Reforge_SEO_Topic_Prioritization_Template_-_Google_Sheets.xlsx (314.12 KB)
📄 Reforge_SEO_Topic_Prioritization_Template_-_MasterClass_-_Google_Sheets.xlsx (351.98 KB)

📂 Growth Series

📂 01. Growth Wins
📂 01. Changing Times
📄 01. Why Growth Wins.mp4 (33.67 MB)
📄 02. The Game Has Changed.mp4 (30.50 MB)
📂 Resources
📄 01. Why Growth Wins.pdf (1.13 MB)
📄 02. The Game Has Changed.pdf (1.28 MB)
📂 02. Building A System
📄 01. Sustainable, Repeatable, Predictable.mp4 (9.98 MB)
📄 02. Program Outcomes.pdf (1.18 MB)
📂 Resources
📄 01. Sustainable, Repeatable, Predictable.pdf (451.22 KB)
📂 02. Retention + Engagement
📂 01. Retention Is The Core
📄 01. Retention Separates The Top 1%.mp4 (9.10 MB)
📄 02. Retention Drives Acquisition.mp4 (24.03 MB)
📄 03. Retention Drives Monetization.mp4 (21.20 MB)
📄 04. Retention Is The Silent Killer.mp4 (15.01 MB)
📄 05. Preview Of The Module.mp4 (13.47 MB)
📂 Resources
📄 01. Retention Separates The Top 1%.pdf (338.22 KB)
📄 02. Retention Drives Acquisition.pdf (1.18 MB)
📄 03. Retention Drives Monetization.pdf (1.10 MB)
📄 04. Retention Is The Silent Killer.pdf (1.02 MB)
📄 05. Preview Of The Module.pdf (883.42 KB)
📂 02. Defining Retention For Your Product
📄 01. Retention Is The Output.mp4 (11.41 MB)
📄 02. Problem, Persona, Why.mp4 (13.83 MB)
📄 03. Alternative + Natural Frequency.mp4 (11.59 MB)
📄 04. Multiple Use Cases.mp4 (22.62 MB)
📂 Resources
📄 01. Retention Is The Output.pdf (638.92 KB)
📄 02. Problem, Persona, Why.pdf (1007.45 KB)
📄 03. Alternative + Natural Frequency.pdf (695.16 KB)
📄 04. Multiple Use Cases.pdf (1.05 MB)
📂 03. Measuring + Analyzing
📄 01. Impact Of An Incorrect Retention Metric.mp4 (13.52 MB)
📄 02. Defining Your Metric.mp4 (32.10 MB)
📄 03. Evaluating Cohorts.mp4 (18.81 MB)
📄 04. Visualizing With Retention Curves.mp4 (22.68 MB)
📂 Resources
📄 01. Impact Of An Incorrect Retention Metric.pdf (731.98 KB)
📄 02. Defining Your Metric.pdf (2.01 MB)
📄 03. Evaluating Cohorts.pdf (1.45 MB)
📄 04. Visualizing With Retention Curves.pdf (1.03 MB)
📂 04. Engagement
📄 01. Defining Your Organic Habit Loop.mp4 (24.99 MB)
📄 02. Manufactured Loops.mp4 (26.30 MB)
📄 03. Environment Loops.mp4 (27.46 MB)
📄 04. Combining Loops.mp4 (15.82 MB)
📂 Resources
📄 01. Defining Your Organic Habit Loop.pdf (1.37 MB)
📄 02. Manufactured Loops.pdf (1005.03 KB)
📄 03. Environment Loops.pdf (1.50 MB)
📄 04. Combining Loops.pdf (689.61 KB)
📂 05. Activation
📄 01. Activation’S Three Moments.mp4 (24.88 MB)
📄 02. Habit Moment.mp4 (41.29 MB)
📄 03. Aha Moment.mp4 (31.92 MB)
📄 04. Setup Moment.mp4 (21.61 MB)
📂 Resources
📄 01. Activation’S Three Moments.pdf (1.45 MB)
📄 02. Habit Moment.pdf (2.16 MB)
📄 03. Aha Moment.pdf (1.86 MB)
📄 04. Setup Moment.pdf (790.74 KB)
📂 06. Resurrection
📄 01. When To Focus On Resurrection.mp4 (31.23 MB)
📄 02. Resurrecting Involuntary Dormant.mp4 (18.38 MB)
📄 03. Resurrecting Voluntary Dormant.mp4 (28.49 MB)
📂 Resources
📄 01. When To Focus On Resurrection.pdf (1.80 MB)
📄 02. Resurrecting Involuntary Dormant.pdf (909.08 KB)
📄 03. Resurrecting Voluntary Dormant.pdf (1.30 MB)
📂 07. Retention + Engagement Bonus Materials
📄 01. Creative Resurrection Strategies From Grubhub.mp4 (123.55 MB)
📄 02. The Evolution Of Pinterest’S Retention Metric.mp4 (112.68 MB)
📄 03. Qualitative Research In Activation.mp4 (154.69 MB)
📂 Resources
📄 01. Creative Resurrection Strategies From Grubhub.pdf (6.36 KB)
📄 02. The Evolution Of Pinterest’S Retention Metric.pdf (7.00 KB)
📄 03. Qualitative Research In Activation.pdf (6.83 KB)
📂 08. Bonus Module Recap
📄 01. Recap Retention + Engagement.mp4 (25.59 MB)
📂 Resources
📄 01. Recap Retention + Engagement.pdf (2.12 MB)
📂 03. Acquisition
📂 01. Acquisition Introduction
📄 01. Systems Not Silos.mp4 (27.07 MB)
📄 02. Acquisition Module Preview.mp4 (7.31 MB)
📂 Resources
📄 01. Systems Not Silos.pdf (1.44 MB)
📄 02. Acquisition Module Preview.pdf (558.01 KB)
📂 02. Acquisition Loops
📄 01. Loops Not Funnels.mp4 (18.56 MB)
📄 02. The Four Categories Of Acquisition Loops.mp4 (21.51 MB)
📄 03. Measuring Your Loops.mp4 (25.13 MB)
📄 04. Loops Vs. Linear.mp4 (24.72 MB)
📂 Resources
📄 01. Loops Not Funnels.pdf (1.19 MB)
📄 02. The Four Categories Of Acquisition Loops.pdf (1.26 MB)
📄 03. Measuring Your Loops.pdf (929.12 KB)
📄 04. Loops Vs. Linear.pdf (1.24 MB)
📂 03. Viral Loops
📄 01. The Different Types Of Viral Loops.mp4 (28.45 MB)
📄 02. Organic Viral Loops.mp4 (17.25 MB)
📄 03. Casual Contact Viral Loops.mp4 (23.28 MB)
📄 04. Incentivized Viral Loops.mp4 (19.75 MB)
📂 Resources
📄 01. The Different Types Of Viral Loops.pdf (1.73 MB)
📄 02. Organic Viral Loops.pdf (792.61 KB)
📄 03. Casual Contact Viral Loops.pdf (1.24 MB)
📄 04. Incentivized Viral Loops.pdf (1.22 MB)
📂 04. Content Loops
📄 01. The Different Types Of Content Loops.mp4 (11.78 MB)
📄 02. User Generated Content Loops.mp4 (23.78 MB)
📄 03. Company Generated Content Loops.mp4 (15.40 MB)
📂 Resources
📄 01. The Different Types Of Content Loops.pdf (587.65 KB)
📄 02. User Generated Content Loops.pdf (1.38 MB)
📄 03. Company Generated Content Loops.pdf (947.86 KB)
📂 05. Paid Loops
📄 01. How Paid Loops Differ.mp4 (23.19 MB)
📄 02. Using Paid Loops.mp4 (14.32 MB)
📂 Resources
📄 01. How Paid Loops Differ.pdf (1.11 MB)
📄 02. Using Paid Loops.pdf (621.89 KB)
📂 06. Sales Loops
📄 01. The Different Types Of Sales Loops.mp4 (15.73 MB)
📄 02. Keys To Sales Loops.mp4 (38.17 MB)
📂 Resources
📄 01. The Different Types Of Sales Loops.pdf (816.75 KB)
📄 02. Keys To Sales Loops.pdf (1.94 MB)
📂 07. Acquisition Strategy
📄 01. Strategy Introduction.mp4 (6.03 MB)
📄 02. The Three Strategic Levers.mp4 (29.37 MB)
📄 03. Balancing Investments.mp4 (12.60 MB)
📂 Resources
📄 01. Strategy Introduction.pdf (427.21 KB)
📄 02. The Three Strategic Levers.pdf (1.54 MB)
📄 03. Balancing Investments.pdf (613.34 KB)
📂 08. Acquisition Bonus Materials
📄 01. Constructing An Acquisition Strategy.mp4 (129.03 MB)
📄 02. Building Your First 100 Day Plan.mp4 (110.98 MB)
📄 03. Framework For Building Viral Loops.mp4 (331.79 MB)
📂 Resources
📄 01. Constructing An Acquisition Strategy.pdf (6.47 KB)
📄 02. Building Your First 100 Day Plan.pdf (7.02 KB)
📄 03. Framework For Building Viral Loops.pdf (7.34 KB)
📂 09. Bonus Module Recap
📄 01. Recap Acquisition.mp4 (18.22 MB)
📂 Resources
📄 01. Recap Acquisition.pdf (1.26 MB)
📂 04. Monetization
📂 01. Introduction To Monetization
📄 01. Monetization Introduction.mp4 (18.86 MB)
📄 02. The Monetization Pyramid.mp4 (19.60 MB)
📂 Resources
📄 01. Monetization Introduction.pdf (941.08 KB)
📄 02. The Monetization Pyramid.pdf (923.87 KB)
📂 02. Monetization Strategy
📄 01. The Four Fits Framework.mp4 (12.54 MB)
📄 02. Model Channel Fit.mp4 (20.08 MB)
📄 03. Model Product Fit.mp4 (21.48 MB)
📄 04. Model Market Fit.mp4 (23.96 MB)
📂 Resources
📄 01. The Four Fits Framework.pdf (889.50 KB)
📄 02. Model Channel Fit.pdf (886.88 KB)
📄 03. Model Product Fit.pdf (1.29 MB)
📄 04. Model Market Fit.pdf (1.38 MB)
📂 03. Measuring Monetization
📄 01. Monetization Metrics.mp4 (15.25 MB)
📄 02. Revenue Creation + Payback Period.mp4 (51.35 MB)
📄 03. Revenue Retention + 1 Year ARPPU.mp4 (35.91 MB)
📂 Resources
📄 01. Monetization Metrics.pdf (1.03 MB)
📄 02. Revenue Creation + Payback Period.pdf (2.26 MB)
📄 03. Revenue Retention + 1 Year ARPPU.pdf (1.67 MB)
📂 04. Pricing
📄 01. Three Parts Of Pricing.mp4 (11.48 MB)
📄 02. Pricing Analysis – Value Metric.mp4 (14.26 MB)
📄 03. Pricing Analysis – Price Structure.mp4 (7.66 MB)
📄 04. Pricing Analysis – Price Amount.mp4 (16.65 MB)
📂 Resources
📄 01. Three Parts Of Pricing.pdf (752.65 KB)
📄 02. Pricing Analysis – Value Metric.pdf (611.73 KB)
📄 03. Pricing Analysis – Price Structure.pdf (414.06 KB)
📄 04. Pricing Analysis – Price Amount.pdf (456.60 KB)
📂 05. Optimization
📄 01. Perceived Value Perceived Price + Friction.mp4 (23.12 MB)
📄 02. Perceived Value.mp4 (11.55 MB)
📄 03. Perceived Price.mp4 (11.16 MB)
📄 04. Friction.mp4 (9.53 MB)
📂 Resources
📄 01. Perceived Value Perceived Price + Friction.pdf (971.11 KB)
📄 02. Perceived Value.pdf (660.84 KB)
📄 03. Perceived Price.pdf (487.71 KB)
📄 04. Friction.pdf (421.08 KB)
📂 06. Monetization Bonus Materials
📄 01. Monetization Strategies From SurveyMonkey.mp4 (119.49 MB)
📄 02. Leveraging Psychology In Pricing Pages.mp4 (366.00 MB)
📂 Resources
📄 01. Monetization Strategies From SurveyMonkey.pdf (7.07 KB)
📄 02. Leveraging Psychology In Pricing Pages.pdf (7.13 KB)
📂 07. Bonus Marketplace Liquidity
📄 01. Why Marketplace Liquidity Matters.mp4 (32.60 MB)
📄 02. Define The Tipping Point.mp4 (23.80 MB)
📄 03. Measure Liquidity.mp4 (22.63 MB)
📄 04. Strategies To Drive Liquidity I.mp4 (32.43 MB)
📄 05. Strategies To Drive Liquidity II.mp4 (31.45 MB)
📂 Resources
📄 01. Why Marketplace Liquidity Matters.pdf (1.86 MB)
📄 02. Define The Tipping Point.pdf (1.41 MB)
📄 03. Measure Liquidity.pdf (1.21 MB)
📄 04. Strategies To Drive Liquidity I.pdf (1.80 MB)
📄 05. Strategies To Drive Liquidity II.pdf (1.68 MB)
📂 08. Bonus Module Recap
📄 01. Recap Monetization.mp4 (15.16 MB)
📂 Resources
📄 01. Recap Monetization.pdf (1.16 MB)
📂 05. Growth Models
📂 01. Growth Models Introduction
📄 01. The Growth Process.mp4 (13.82 MB)
📄 02. The Purpose Of A Growth Model.mp4 (27.35 MB)
📂 Resources
📄 01. The Growth Process.pdf (1019.15 KB)
📄 02. The Purpose Of A Growth Model.pdf (1.07 MB)
📂 02. Qualitative Growth Model
📄 01. Qualitative Model Introduction.mp4 (5.55 MB)
📄 02. Adding Your Output + Habit Loops.mp4 (15.37 MB)
📄 03. Adding Your Acquisition Loops + Linear Channels.mp4 (20.66 MB)
📄 04. Double Loops, Split Models, And Other Variations.mp4 (16.68 MB)
📂 Resources
📄 01. Qualitative Model Introduction.pdf (322.06 KB)
📄 02. Adding Your Output + Habit Loops.pdf (688.18 KB)
📄 03. Adding Your Acquisition Loops + Linear Channels.pdf (802.19 KB)
📄 04. Double Loops, Split Models, And Other Variations.pdf (865.41 KB)
📂 03. Single Loop Quant Model
📄 01. Single Loop Quant Model Introduction.mp4 (8.80 MB)
📄 02. Loop Steps + Outputs.mp4 (13.76 MB)
📄 03. Conversion Formula + Variables.mp4 (35.29 MB)
📄 04. Putting It All Together.mp4 (78.86 MB)
📂 Resources
📄 01. Single Loop Quant Model Introduction.pdf (644.47 KB)
📄 02. Loop Steps + Outputs.pdf (694.17 KB)
📄 03. Conversion Formula + Variables.pdf (1.22 MB)
📄 04. Putting It All Together.pdf (773.14 KB)
📂 04. End To End Quant Model
📄 01. End-To-End Quant Model Introduction.mp4 (12.20 MB)
📄 02. Key Outputs + Inputs.mp4 (38.92 MB)
📄 03. Baselines + Projecting Out.mp4 (55.04 MB)
📄 04. Key Actions, Segmentation, Habit Loops.mp4 (89.75 MB)
📂 Resources
📄 01. End-To-End Quant Model Introduction.pdf (829.54 KB)
📄 02. Key Outputs + Inputs.pdf (968.10 KB)
📄 03. Baselines + Projecting Out.pdf (295.00 KB)
📄 04. Key Actions, Segmentation, Habit Loops.pdf (1.11 MB)
📂 05. Apply Your Models
📄 01. Apply Your Models Introduction.mp4 (12.58 MB)
📄 02. Predictions And Projections.mp4 (88.02 MB)
📄 03. Prioritization, Communicating, Updating.mp4 (47.08 MB)
📂 Resources
📄 01. Apply Your Models Introduction.pdf (837.37 KB)
📄 02. Predictions And Projections.pdf (2.07 MB)
📄 03. Prioritization, Communicating, Updating.pdf (1.56 MB)
📂 06. Growth Models Bonus Materials
📄 01. Growth Models At Zynga.mp4 (187.52 MB)
📄 02. The Danger Of A Solely Quantitative Approach.mp4 (162.42 MB)
📄 03. How To Build A Growth Model From Scratch.mp4 (375.62 MB)
📂 Resources
📄 01. Growth Models At Zynga.pdf (7.55 KB)
📄 02. The Danger Of A Solely Quantitative Approach.pdf (7.00 KB)
📄 03. How To Build A Growth Model From Scratch.pdf (7.37 KB)
📂 07. Bonus Module Recap
📄 01. Recap Growth Models.mp4 (16.40 MB)
📂 Resources
📄 01. Recap Growth Models.pdf (1.52 MB)
📂 06. User Psychology
📂 01. User Psychology Introduction
📄 01. What History Tells Us.mp4 (24.04 MB)
📄 02. Module Preview.mp4 (14.19 MB)
📂 Resources
📄 01. What History Tells Us.pdf (1.45 MB)
📄 02. Module Preview.pdf (551.59 KB)
📂 02. The Elmr Framework
📄 01. The Decision Hill.mp4 (27.67 MB)
📄 02. Emotion.mp4 (19.93 MB)
📄 03. Logic.mp4 (17.38 MB)
📄 04. Motivation.mp4 (33.27 MB)
📄 05. Reward.mp4 (24.42 MB)
📂 Resources
📄 01. The Decision Hill.pdf (840.79 KB)
📄 02. Emotion.pdf (740.51 KB)
📄 03. Logic.pdf (502.08 KB)
📄 04. Motivation.pdf (1.40 MB)
📄 05. Reward.pdf (978.06 KB)
📂 03. Psych! Framework
📄 01. Psych! Framework Introduction.mp4 (9.12 MB)
📄 02. Positive + Negative Psych.mp4 (27.37 MB)
📄 03. Using Psych To Evaluate A Key Flow.mp4 (23.39 MB)
📂 Resources
📄 01. Psych! Framework Introduction.pdf (547.56 KB)
📄 02. Positive + Negative Psych.pdf (1.34 MB)
📄 03. Using Psych To Evaluate A Key Flow.pdf (1.50 MB)
📂 04. Applying User Psych To Improve Growth
📄 01. Apply User Psych Introduction.mp4 (21.34 MB)
📄 02. How To Tap Into Emotion.mp4 (37.77 MB)
📄 03. How To Improve Logical Appeal And Motivation.mp4 (35.84 MB)
📄 04. How To Improve Rewards.mp4 (15.99 MB)
📄 05. BONUS Applying Psychological Principles At Duolingo.mp4 (874.07 MB)
📂 Resources
📄 01. Apply User Psych Introduction.pdf (754.50 KB)
📄 02. How To Tap Into Emotion.pdf (1.97 MB)
📄 03. How To Improve Logical Appeal And Motivation.pdf (1.61 MB)
📄 04. How To Improve Rewards.pdf (857.68 KB)
📄 05. BONUS Applying Psychological Principles At Duolingo.pdf (7.14 KB)
📂 05. User Psychology Bonus Materials
📄 01. Inspiration Menus For Emotion, Logic, Motivational Boosts, Rewards.pdf (214.04 KB)
📄 02. Going Beyond User Persona.mp4 (290.28 MB)
📄 03. User Psych In B2B, How To Identify Emotions, And More.pdf (75.91 KB)
📂 Resources
📄 02. Going Beyond User Persona.pdf (7.10 KB)
📂 06. Bonus Module Recap
📄 01. Recap User Psychology.mp4 (36.33 MB)
📂 Resources
📄 01. Recap User Psychology.pdf (5.02 MB)
📂 07. Experimentation
📂 01. Experiments Introduction
📄 01. Seeking The Truth.mp4 (31.48 MB)
📄 02. Experiments Module Preview.mp4 (20.44 MB)
📂 Resources
📄 01. Seeking The Truth.pdf (1.72 MB)
📄 02. Experiments Module Preview.pdf (1.29 MB)
📂 02. Developing Hypotheses
📄 01. Hypothesis Introduction.mp4 (12.93 MB)
📄 02. Creating And Structuring Hypotheses.mp4 (48.74 MB)
📂 Resources
📄 01. Hypothesis Introduction.pdf (596.96 KB)
📄 02. Creating And Structuring Hypotheses.pdf (2.00 MB)
📂 03. Defining And Prioritizing Mvt’s
📄 01. What Is A MVT.mp4 (15.81 MB)
📄 02. Defining A Good MVT.mp4 (28.84 MB)
📄 03. Prioritizing And Balancing Bets.mp4 (54.13 MB)
📂 Resources
📄 01. What Is A MVT.pdf (1.05 MB)
📄 02. Defining A Good MVT.pdf (1.32 MB)
📄 03. Prioritizing And Balancing Bets.pdf (3.17 MB)
📂 04. Analyzing Experiments
📄 01. Analyzing Introduction.mp4 (20.01 MB)
📄 02. When To Call An Experiment Result.mp4 (34.41 MB)
📄 03. Analyzing The Results.mp4 (21.76 MB)
📄 04. Applying + Communicating Experiment Learnings.mp4 (23.72 MB)
📂 Resources
📄 01. Analyzing Introduction.pdf (1.73 MB)
📄 02. When To Call An Experiment Result.pdf (1.47 MB)
📄 03. Analyzing The Results.pdf (1013.87 KB)
📄 04. Applying + Communicating Experiment Learnings.pdf (1.31 MB)
📂 05. Experimentation Bonus Materials
📄 01. Common Experimentation Mistakes With Gina Gotthilf.mp4 (680.37 MB)
📄 02. Building An Experiment Process With Fareed Mosavat.mp4 (496.40 MB)
📄 03. Structuring The Experiment Portfolio Mix At Duolingo.mp4 (445.94 MB)
📂 Resources
📄 01. Common Experimentation Mistakes With Gina Gotthilf.pdf (7.13 KB)
📄 02. Building An Experiment Process With Fareed Mosavat.pdf (7.42 KB)
📄 03. Structuring The Experiment Portfolio Mix At Duolingo.pdf (7.09 KB)
📂 06. Bonus Module Recap
📄 01. Recap Experimentation.mp4 (18.32 MB)
📂 Resources
📄 01. Recap Experimentation.pdf (1.66 MB)
📂 08. BONUS Defensibility
📂 01. Defensibility Introduction
📄 01. The Role Of Defensibility.mp4 (25.22 MB)
📄 02. Defensibility Module Preview.mp4 (14.05 MB)
📂 Resources
📄 01. The Role Of Defensibility.pdf (1.49 MB)
📄 02. Defensibility Module Preview.pdf (1.16 MB)
📂 02. Network Effects
📄 01. What Are Network Effects.mp4 (16.87 MB)
📄 02. The Different Types Of Network Effects.mp4 (34.17 MB)
📄 03. How NFX Drives Growth.mp4 (25.68 MB)
📄 04. How To Build A Network Effect.mp4 (19.17 MB)
📂 Resources
📄 01. What Are Network Effects.pdf (1.04 MB)
📄 02. The Different Types Of Network Effects.pdf (1.86 MB)
📄 03. How NFX Drives Growth.pdf (1.04 MB)
📄 04. How To Build A Network Effect.pdf (1.15 MB)
📂 03. Brand, Embedding, Scale
📄 01. Three Other Forms Of Defensibility.mp4 (11.77 MB)
📄 02. Brand.mp4 (31.25 MB)
📄 03. Embedding.mp4 (11.56 MB)
📄 04. Scale.mp4 (10.80 MB)
📂 Resources
📄 01. Three Other Forms Of Defensibility.pdf (844.31 KB)
📄 02. Brand.pdf (1.18 MB)
📄 03. Embedding.pdf (827.69 KB)
📄 04. Scale.pdf (484.22 KB)
📂 04. Defensibility Bonus Materials
📄 01. Interview W James Currier On Network Effects – Managing Partner @ NFX Guild.pdf (358.12 KB)
📄 02. How To Optimize NFX In A Local Marketplace.mp4 (219.76 MB)
📄 03. Which Side Of The Market To Focus On.mp4 (151.65 MB)
📂 Resources
📄 02. How To Optimize NFX In A Local Marketplace.pdf (7.07 KB)
📄 03. Which Side Of The Market To Focus On.pdf (6.43 KB)
📂 09. Templates
📂 01. Reforge Retention + Engagement Diagnosis Sheet
📄 Reforge Retention + Engagement Diagnosis Sheet.pdf (94.21 KB)
📄 Reforge_Retention__Engagement_Diagnosis_-_Google_Sheets.xlsx (11.06 KB)
📂 02. Reforge Acquisition Loop Map
📄 Reforge Acquisition Loop Map.pdf (76.02 KB)
📄 Reforge_Acquisition_Loop_Map_-_Google_Sheets.xlsx (17.29 KB)
📂 03. Reforge Monetization Diagnosis Sheet
📄 Reforge Monetization Diagnosis Sheet.pdf (146.84 KB)
📄 Reforge_Monetization_Diagnosis_-_Google_Sheets.xlsx (60.83 KB)
📂 04. Reforge Qualitative And Quantitative Models
📄 Example_Single_Loop_Quant_Models_Quora_New_Relic_-_Google_Sheets.xlsx (148.64 KB)
📄 Reforge Qualitative And Quantitative Models.pdf (245.49 KB)
📄 Reforge_Quantitative_Loop_Map_-_Google_Sheets.xlsx (5.17 KB)
📂 05. Reforge User Psychology Maps
📄 Reforge User Psychology Maps.pdf (130.47 KB)
📄 Reforge_User_Psychology_Map_-_Google_Sheets.xlsx (21.73 KB)
📂 06. Reforge Experimentation Map
📄 Reforge Experimentation Map.pdf (41.84 KB)
📄 Reforge_Experiment_Map_-_Google_Sheets.xlsx (4.66 KB)

📂 Marketing Leadership

📂 01. Intro To Marketing Leadership
📂 01. Intro To Marketing Leadership
📄 01. Delivering Marketing Strategy.mp4 (48.04 MB)
📂 Resources
📄 01. Delivering Marketing Strategy.pdf (1.24 MB)
📂 02. Manage Marketing Work
📂 01. Managing Marketing Work
📄 01. Marketing’S Dilemma The Glass Is Always Full.mp4 (37.90 MB)
📄 02. OKR Best Practices.mp4 (52.57 MB)
📄 03. Track OKRs Over Time.mp4 (26.80 MB)
📄 04. Triage Reactive Work.mp4 (47.54 MB)
📄 05. Saying No.mp4 (18.56 MB)
📄 06. Navigate Urgent Requests.mp4 (25.67 MB)
📂 Resources
📄 01. Marketing’S Dilemma The Glass Is Always Full.pdf (356.29 KB)
📄 02. OKR Best Practices.pdf (1008.46 KB)
📄 03. Track OKRs Over Time.pdf (1.74 MB)
📄 04. Triage Reactive Work.pdf (1.53 MB)
📄 05. Saying No.pdf (635.89 KB)
📄 06. Navigate Urgent Requests.pdf (542.21 KB)
📂 02. Build Your Operating Rhythm
📄 01. Operating Rhythm Challenges.mp4 (19.63 MB)
📄 02. Defining Your Operating Rhythm.mp4 (56.04 MB)
📄 03. Issue Identification Culture.mp4 (34.12 MB)
📄 04. Adjusting Your Rhythm.mp4 (29.42 MB)
📂 Resources
📄 01. Operating Rhythm Challenges.pdf (614.65 KB)
📄 02. Defining Your Operating Rhythm.pdf (1.85 MB)
📄 03. Issue Identification Culture.pdf (1001.02 KB)
📄 04. Adjusting Your Rhythm.pdf (1.28 MB)
📂 03. Bonus Module Recap
📄 01. Module Recap Manage Marketing Work.mp4 (26.32 MB)
📂 Resources
📄 01. Module Recap Manage Marketing Work.pdf (1.08 MB)
📂 03. Manage Marketing Finances
📂 01. Build Investment Cases
📄 01. The Tension Between Marketing And Finance.mp4 (41.39 MB)
📄 02. Upper Funnel Investment Proposal Part I.mp4 (29.17 MB)
📄 03. Upper Funnel Investment Proposal Part II.mp4 (53.63 MB)
📄 04. Martech Upgrade Efficiency Metrics.mp4 (39.17 MB)
📄 05. Martech Upgrade Impact Metrics.mp4 (30.57 MB)
📂 Resources
📄 01. The Tension Between Marketing And Finance.pdf (1.04 MB)
📄 02. Upper Funnel Investment Proposal Part I.pdf (1.06 MB)
📄 03. Upper Funnel Investment Proposal Part II.pdf (2.13 MB)
📄 04. Martech Upgrade Efficiency Metrics.pdf (3.07 MB)
📄 05. Martech Upgrade Impact Metrics.pdf (1.66 MB)
📂 02. Define Promotion Sandbox Boundaries
📄 01. Contribution Margin.mp4 (36.50 MB)
📄 02. Revenue Recognition And Cost Accruals.mp4 (21.19 MB)
📄 03. Net Revenue Vs. Operating Expenses.mp4 (12.46 MB)
📄 04. Coordinate Promotions With Finance.mp4 (18.93 MB)
📂 Resources
📄 01. Contribution Margin.pdf (1.78 MB)
📄 02. Revenue Recognition And Cost Accruals.pdf (1.24 MB)
📄 03. Net Revenue Vs. Operating Expenses.pdf (700.94 KB)
📄 04. Coordinate Promotions With Finance.pdf (928.61 KB)
📂 03. Bonus Module Recap
📄 01. Module Recap Managing Marketing Finances.mp4 (24.15 MB)
📂 Resources
📄 01. Module Recap Managing Marketing Finances.pdf (1.16 MB)
📂 04. Strengthen Your Org
📂 01. Evolve Your Org
📄 01. Map Your Marketing Org To Strategy.mp4 (28.90 MB)
📄 02. Know When To Evolve.mp4 (27.20 MB)
📄 03. Org Evolution Separate Teams.mp4 (19.40 MB)
📄 04. Org Evolution Hybrid Model.mp4 (19.28 MB)
📄 05. Org Evolution Start Small And Scale Up.mp4 (34.50 MB)
📄 06. Exploration Vs. Efficiency.mp4 (48.40 MB)
📂 Resources
📄 01. Map Your Marketing Org To Strategy.pdf (621.76 KB)
📄 02. Know When To Evolve.pdf (934.12 KB)
📄 03. Org Evolution Separate Teams.pdf (870.53 KB)
📄 04. Org Evolution Hybrid Model.pdf (1.06 MB)
📄 05. Org Evolution Start Small And Scale Up.pdf (1.34 MB)
📄 06. Exploration Vs. Efficiency.pdf (1.26 MB)
📂 02. Identify Needs And Hire
📄 01. Three Common Hiring Mistakes.mp4 (32.93 MB)
📄 02. Scope The Work.mp4 (51.77 MB)
📄 03. The Marketing Competency Matrix.mp4 (73.30 MB)
📄 04. The Marketing Competency Matrix Part II.mp4 (23.22 MB)
📄 05. Defining And Evaluating Soft Skills.mp4 (45.04 MB)
📂 Resources
📄 01. Three Common Hiring Mistakes.pdf (1011.49 KB)
📄 02. Scope The Work.pdf (2.19 MB)
📄 03. The Marketing Competency Matrix.pdf (2.56 MB)
📄 04. The Marketing Competency Matrix Part II.pdf (1.38 MB)
📄 05. Defining And Evaluating Soft Skills.pdf (1.33 MB)
📂 03. Bonus Module Recap
📄 01. Module Recap Strengthen Your Org.mp4 (31.10 MB)
📂 Resources
📄 01. Module Recap Strengthen Your Org.pdf (1.48 MB)
📂 05. Nurture Your Talent
📂 01. Supporting Career Growth
📄 01. Enable Career Progression.mp4 (27.85 MB)
📄 02. Defining Career Pathways Part I.mp4 (26.36 MB)
📄 03. Defining Career Pathways Part II.mp4 (40.24 MB)
📄 04. Navigating Career Pathway Blockers.mp4 (47.56 MB)
📂 Resources
📄 01. Enable Career Progression.pdf (786.48 KB)
📄 02. Defining Career Pathways Part I.pdf (909.28 KB)
📄 03. Defining Career Pathways Part II.pdf (1.45 MB)
📄 04. Navigating Career Pathway Blockers.pdf (1.20 MB)
📂 02. Establishing Feedback Norms
📄 01. Feedback As A Force For Progress.mp4 (22.68 MB)
📄 02. Instilling Continuous Feedback.mp4 (47.89 MB)
📄 03. Giving Great Feedback.mp4 (88.81 MB)
📂 Resources
📄 01. Feedback As A Force For Progress.pdf (782.24 KB)
📄 02. Instilling Continuous Feedback.pdf (1.17 MB)
📄 03. Giving Great Feedback.pdf (2.51 MB)
📂 03. Bonus Module Recap
📄 01. Module Recap Nurture Your Talent.mp4 (29.42 MB)
📂 Resources
📄 01. Module Recap Nurture Your Talent.pdf (1.36 MB)
📂 06. BONUS Marketing Your Marketing Org
📂 01. Market Your Marketing Org
📄 01. Perception Matters.mp4 (19.28 MB)
📄 02. Defining Your Purpose.mp4 (40.69 MB)
📄 03. Building A Narrative.mp4 (47.15 MB)
📄 04. Distributing The Message.mp4 (60.81 MB)
📂 Resources
📄 01. Perception Matters.pdf (381.37 KB)
📄 02. Defining Your Purpose.pdf (1.34 MB)
📄 03. Building A Narrative.pdf (1.42 MB)
📄 04. Distributing The Message.pdf (2.30 MB)
📂 07. BONUS Martech
📂 01. A Common Martech Language
📄 01. Introduction To Martech.mp4 (52.35 MB)
📄 02. Data Sources And Storage.mp4 (45.38 MB)
📄 03. Data Capabilities And Federation.mp4 (53.42 MB)
📂 Resources
📄 01. Introduction To Martech.pdf (2.96 MB)
📄 02. Data Sources And Storage.pdf (3.22 MB)
📄 03. Data Capabilities And Federation.pdf (3.65 MB)
📂 02. Developing A Martech Strategy
📄 01. Mapping Problems To Capabilities.mp4 (40.78 MB)
📄 02. Drawing Wireframes And Diagrams.mp4 (26.94 MB)
📄 03. Navigating Vendor Selection.mp4 (39.37 MB)
📄 04. Defining Greatness In Martech.mp4 (49.02 MB)
📂 Resources
📄 01. Mapping Problems To Capabilities.pdf (2.39 MB)
📄 02. Drawing Wireframes And Diagrams.pdf (1.60 MB)
📄 03. Navigating Vendor Selection.pdf (3.15 MB)
📄 04. Defining Greatness In Martech.pdf (2.50 MB)
📂 03. Ramp Case Study
📄 01. Expert Walkthrough Ramp Case Study.mp4 (108.39 MB)
📂 Resources
📄 01. Expert Walkthrough Ramp Case Study.pdf (9.41 KB)
📂 08. Templates
📂 01. Reforge OKR Tracker Template
📄 OKR_Tracker_Template_-_Reforge_Marketing_Leadership_-_Google_Sheets.xlsx (11.88 KB)
📄 Reforge OKR Tracker Template.pdf (79.04 KB)
📂 02. Reforge Martech Investments Template
📄 Martech_Investments_Template_-_Google_Sheets.xlsx (154.64 KB)
📄 Reforge Martech Investments Template.pdf (92.07 KB)
📂 03. Reforge Work Scope And Competencies Template
📄 Reforge Work Scope And Competencies Template.pdf (15.38 KB)
📄 Work_Scope_and_Competencies_Template_-_Reforge_Marketing_Leadership_members_-_Google_Sheets.xlsx (9.58 KB)
📂 04. Reforge Career Pathways Template
📄 Reforge Career Pathways Template.pdf (14.83 KB)
📂 05. Reforge Aligning Martech Problems To Capabilities Template
📄 Martech_Bonus_Aligning_Problems_to_Capabilities_-_Google_Sheets.xlsx (317.42 KB)
📄 Reforge Aligning Martech Problems To Capabilities Template.pdf (15.29 KB)

📂 Marketing Strategy

📂 01. Introduction To Marketing Strategy
📂 01. Introduction To Marketing Strategy
📄 01. Intro To Marketing Strategy.mp4 (46.61 MB)
📂 Resources
📄 01. Intro To Marketing Strategy.pdf (5.27 MB)
📂 02. Brand Marketing
📂 01. Introduction To Brand Marketing
📄 01. What Is Brand Marketing.mp4 (71.51 MB)
📄 02. Brand Marketing Drives Growth.mp4 (45.63 MB)
📄 03. Developing A Brand Strategy.mp4 (106.22 MB)
📂 Resources
📄 01. What Is Brand Marketing.pdf (4.32 MB)
📄 02. Brand Marketing Drives Growth.pdf (2.44 MB)
📄 03. Developing A Brand Strategy.pdf (5.58 MB)
📂 02. Activating Brand Marketing
📄 01. Brand Identity.mp4 (87.05 MB)
📄 02. Brand Distribution.mp4 (61.36 MB)
📄 03. Brand Governance.mp4 (36.10 MB)
📂 Resources
📄 01. Brand Identity.pdf (3.80 MB)
📄 02. Brand Distribution.pdf (2.85 MB)
📄 03. Brand Governance.pdf (2.00 MB)
📂 03. Measuring & Managing Brand Marketing
📄 01. The Constellation Of Metrics.mp4 (41.63 MB)
📄 02. North Star Metrics.mp4 (56.45 MB)
📄 03. Brand Input Metrics.mp4 (86.32 MB)
📂 Resources
📄 01. The Constellation Of Metrics.pdf (2.13 MB)
📄 02. North Star Metrics.pdf (3.62 MB)
📄 03. Brand Input Metrics.pdf (4.62 MB)
📂 04. Bonus Module Recap
📄 01. Module Recap Brand Marketing.mp4 (11.47 MB)
📂 Resources
📄 01. Module Recap Brand Marketing.pdf (555.04 KB)
📂 03. Product Marketing
📂 01. Introduction To Product Marketing
📄 01. Defining Product Marketing.mp4 (71.81 MB)
📄 02. Product Marketing Complexity.mp4 (25.94 MB)
📂 Resources
📄 01. Defining Product Marketing.pdf (3.83 MB)
📄 02. Product Marketing Complexity.pdf (1.43 MB)
📂 02. Market Analysis
📄 01. Intro To Market Analysis.mp4 (14.69 MB)
📄 02. Understanding The Customer Use Case Maps.mp4 (60.65 MB)
📄 03. Craft A Unique Value Proposition.mp4 (69.86 MB)
📂 Resources
📄 01. Intro To Market Analysis.pdf (545.66 KB)
📄 02. Understanding The Customer Use Case Maps.pdf (3.09 MB)
📄 03. Craft A Unique Value Proposition.pdf (3.59 MB)
📂 03. Merchandising, Gtm, And Measurement
📄 01. Positioning.mp4 (46.10 MB)
📄 02. Pricing.mp4 (35.90 MB)
📄 03. Packaging.mp4 (41.50 MB)
📄 04. Go-To-Market Planning.mp4 (84.03 MB)
📄 05. Measurement.mp4 (104.41 MB)
📂 Resources
📄 01. Positioning.pdf (1.92 MB)
📄 02. Pricing.pdf (2.46 MB)
📄 03. Packaging.pdf (3.51 MB)
📄 04. Go-To-Market Planning.pdf (4.78 MB)
📄 05. Measurement.pdf (7.30 MB)
📂 04. Bonus Module Recap
📄 01. Module Recap Product Marketing.mp4 (11.42 MB)
📂 Resources
📄 01. Module Recap Product Marketing.pdf (870.78 KB)
📂 04. Growth Marketing
📂 01. Defining Growth Marketing
📄 01. What Is Growth Marketing.mp4 (18.56 MB)
📄 02. Defining Success By Defining Your Loops.mp4 (42.30 MB)
📄 03. Defining Growth Marketing Input Metrics.mp4 (51.19 MB)
📂 Resources
📄 01. What Is Growth Marketing.pdf (1.25 MB)
📄 02. Defining Success By Defining Your Loops.pdf (1.60 MB)
📄 03. Defining Growth Marketing Input Metrics.pdf (2.36 MB)
📂 02. Building Audience Strategies
📄 01. Opportunity Of Audience Strategies.mp4 (22.26 MB)
📄 02. Strategies For New Customers.mp4 (116.14 MB)
📄 03. Strategies For Existing Customers.mp4 (71.09 MB)
📂 Resources
📄 01. Opportunity Of Audience Strategies.pdf (1.29 MB)
📄 02. Strategies For New Customers.pdf (5.16 MB)
📄 03. Strategies For Existing Customers.pdf (2.95 MB)
📂 03. Bonus Module Recap
📄 01. Module Recap Growth Marketing.mp4 (13.79 MB)
📂 Resources
📄 01. Module Recap Growth Marketing.pdf (1.18 MB)
📂 05. Executing Your Cross-Domain Strategy
📂 01. Allocation And Strategy For Amplified Growth
📄 01. Investment Allocation.mp4 (62.22 MB)
📄 02. Investment Allocation, Part II.mp4 (38.59 MB)
📄 03. Actioning Marketing Strategy.mp4 (60.63 MB)
📂 Resources
📄 01. Investment Allocation.pdf (2.87 MB)
📄 02. Investment Allocation, Part II.pdf (2.58 MB)
📄 03. Actioning Marketing Strategy.pdf (3.39 MB)
📂 02. Leading Your Team
📄 01. The First 90 Days.mp4 (45.02 MB)
📄 02. Building Alignment.mp4 (71.80 MB)
📄 03. Designing Your Org.mp4 (60.31 MB)
📂 Resources
📄 01. The First 90 Days.pdf (2.09 MB)
📄 02. Building Alignment.pdf (3.36 MB)
📄 03. Designing Your Org.pdf (2.94 MB)
📂 03. Bonus Module Recap
📄 01. Module Recap Executing Your Cross-Domain Strategy.mp4 (23.95 MB)
📂 Resources
📄 01. Module Recap Executing Your Cross-Domain Strategy.pdf (1.48 MB)
📂 06. Templates
📂 01. Brand Strategy Grid
📄 Brand Strategy Grid.pdf (90.17 KB)
📄 Reforge_Brand_Strategy_Grid_Template_-_Google_Sheets.xlsx (12.30 KB)
📂 02. Identifying North Star Metrics
📄 Identifying North Star Metrics.pdf (65.67 KB)
📄 Reforge_North_Star_Metrics_Template_-_Google_Sheets.xlsx (8.70 KB)
📂 03. Word Game Template
📄 Word Game Template.pdf (7.02 KB)
📂 04. Use Case Map And Testing Value Props Template
📄 Reforge_Use_Case_Map_and_Testing_Value_Props_Template_-_Google_Sheets.xlsx (1.03 MB)
📄 Use Case Map And Testing Value Props Template.pdf (109.30 KB)
📂 05. Go-To-Market Template
📄 Go-To-Market Template.pdf (92.27 KB)
📄 Reforge_GTM_Template_-_Google_Sheets.xlsx (674.36 KB)
📂 06. Positioning Strategy And Statement Template
📄 Positioning Strategy And Statement Template.pdf (105.60 KB)
📄 Reforge_Positioning_Strategy_and_Statement_Template_-_Google_Sheets.xlsx (890.31 KB)
📂 07. Product Marketing Metrics
📄 Product Marketing Metrics.pdf (66.04 KB)
📄 Reforge_Product_Marketing_Metrics_Template_-_Google_Sheets.xlsx (136.99 KB)
📂 08. Growth Marketing Template
📄 Growth Marketing Template.pdf (86.54 KB)
📄 Reforge_Growth_Marketing_Strategy_Template_-_Google_Sheets.xlsx (886.72 KB)
📂 09. Allocation And Strategy Blueprint
📄 Allocation And Strategy Blueprint.pdf (61.53 KB)
📄 Reforge_Marketing_Allocation_and_Strategy_Template_-_Google_Sheets.xlsx (1.12 MB)
📂 10. Building Alignment Template
📄 Building Alignment Template.pdf (57.77 KB)
📄 Reforge_Building_Alignment_Template_-_Google_Sheets.xlsx (6.04 KB)

📂 Mastering Product Management

📂 01. Intro To Mastering Product Management
📂 01. Introduction
📄 01. Five Types Of PM Leverage.mp4 (31.33 MB)
📄 02. Creating Leverage.mp4 (38.73 MB)
📂 Resources
📄 01. Five Types Of PM Leverage.pdf (1.52 MB)
📄 02. Creating Leverage.pdf (3.48 MB)
📂 02. Product Strategy Map
📂 01. Introduction
📄 01. Creating Strategic Foundations.mp4 (28.94 MB)
📂 Resources
📄 01. Creating Strategic Foundations.pdf (2.13 MB)
📂 02. The 6 Dimensions Of Product Strategy
📄 01. Target Audience.mp4 (50.27 MB)
📄 02. Problem You’Re Solving.mp4 (25.21 MB)
📄 03. Value Proposition.mp4 (33.08 MB)
📄 04. Strategic Differentiation.mp4 (28.17 MB)
📄 05. Channel Strategy.mp4 (33.49 MB)
📄 06. Monetization Strategy.mp4 (34.18 MB)
📂 Resources
📄 01. Target Audience.pdf (4.10 MB)
📄 02. Problem You’Re Solving.pdf (1.86 MB)
📄 03. Value Proposition.pdf (2.36 MB)
📄 04. Strategic Differentiation.pdf (2.01 MB)
📄 05. Channel Strategy.pdf (3.10 MB)
📄 06. Monetization Strategy.pdf (2.77 MB)
📂 03. Bonus Module Recap
📄 01. Recap Product Strategy.mp4 (20.73 MB)
📂 Resources
📄 01. Recap Product Strategy.pdf (1014.08 KB)
📂 04. Bonus Maps And Templates
📄 01. The Product Strategy Map Template.pdf (11.95 KB)
📄 M1_Product_Strategy_Map_Template_-_Google_Sheets.xlsx (1.17 MB)
📄 PM_Performance_Evaluation_Template_-_Google_Sheets.xlsx (25.71 KB)
📂 03. Vision Narratives
📂 01. Intro The Scope Vision
📄 01. Introduction To Scope Vision.mp4 (53.05 MB)
📂 Resources
📄 01. Introduction To Scope Vision.pdf (3.72 MB)
📂 02. Creating And Using Your Vision
📄 01. High-Leverage Visions.mp4 (51.05 MB)
📄 02. Vision Narratives, Not Statements.mp4 (87.22 MB)
📄 03. How To Get Buy-In On Your Vision.mp4 (72.03 MB)
📂 Resources
📄 01. High-Leverage Visions.pdf (3.91 MB)
📄 02. Vision Narratives, Not Statements.pdf (5.34 MB)
📄 03. How To Get Buy-In On Your Vision.pdf (5.53 MB)
📂 03. Bonus Module Recap
📄 01. Recap Vision Narratives.mp4 (28.87 MB)
📂 Resources
📄 01. Recap Vision Narratives.pdf (1.37 MB)
📂 04. Bonus Maps And Templates
📄 01. The Stakeholder-Forum-Style Influence Template.pdf (12.46 KB)
📄 02. Creating A Vision Narrative Template.pdf (11.76 KB)
📄 03. Vision Narrative Example Lyft.pdf (5.76 KB)
📄 04. Vision Narrative Example Notejoy.pdf (6.20 KB)
📄 M1_Product_Strategy_Map_Template_-_Google_Sheets.xlsx (1.17 MB)
📄 M2_Reforge_SFS_Influence_Template_-_Google_Sheets.xlsx (110.50 KB)
📄 M2_Reforge_Vision_Narrative_Template_-_Google_Sheets.xlsx (110.27 KB)
📄 M2_Vision_Narrative_Example_-_Lyft_-_Google_Docs.docx (3.07 MB)
📄 M2_Vision_Narrative_Example_-_Notejoy_Collaboration_Features_-_Google_Docs.docx (8.43 KB)
📂 04. Feedback Management Systems
📂 01. Introduction
📄 01. Introduction To Feedback Management Systems.mp4 (41.32 MB)
📂 Resources
📄 01. Introduction To Feedback Management Systems.pdf (2.45 MB)
📂 02. Feedback Rivers And Feedback Systems Of Record
📄 01. Feedback Rivers.mp4 (44.37 MB)
📄 02. Setting Up Your Feedback River.mp4 (57.71 MB)
📄 03. Feedback Systems Of Record.mp4 (58.51 MB)
📄 04. Using Feedback Management Systems.mp4 (47.57 MB)
📂 Resources
📄 01. Feedback Rivers.pdf (1.19 MB)
📄 02. Setting Up Your Feedback River.pdf (3.90 MB)
📄 03. Feedback Systems Of Record.pdf (2.79 MB)
📄 04. Using Feedback Management Systems.pdf (2.78 MB)
📂 03. Bonus Module Recap
📄 01. Recap Feedback Management Systems.mp4 (29.56 MB)
📂 Resources
📄 01. Recap Feedback Management Systems.pdf (992.77 KB)
📂 04. Bonus Maps And Templates
📄 01. The Feedback River Template.pdf (11.81 KB)
📄 02. The Feedback Systems Of Record Template.pdf (12.15 KB)
📄 M3_Reforge_Feedback_River_Template_-_Google_Sheets.xlsx (16.93 KB)
📄 M3_Reforge_Feedback_SOR_Template_-_Google_Sheets.xlsx (15.78 KB)
📄 PM_Performance_Evaluation_Template_-_Google_Sheets.xlsx (25.71 KB)
📂 05. Lever Dashboards
📂 01. Introduction
📄 01. Why Most Dashboards Are Low-Leverage.mp4 (23.27 MB)
📂 Resources
📄 01. Why Most Dashboards Are Low-Leverage.pdf (1.08 MB)
📂 02. Creating Leverage From Dashboards
📄 01. Setting Up Your Lever Dashboard.mp4 (63.78 MB)
📄 02. Lever Dashboard Rituals.mp4 (42.30 MB)
📄 03. KPIs And Roadmaps.mp4 (26.00 MB)
📂 Resources
📄 01. Setting Up Your Lever Dashboard.pdf (3.21 MB)
📄 02. Lever Dashboard Rituals.pdf (2.07 MB)
📄 03. KPIs And Roadmaps.pdf (1.10 MB)
📂 03. Bonus Module Recap
📄 01. Recap Lever Dashboards.mp4 (22.20 MB)
📂 Resources
📄 01. Recap Lever Dashboards.pdf (1.08 MB)
📂 04. Bonus Maps And Templates
📄 01. The Lever Dashboard Template.pdf (11.65 KB)
📄 M1_Product_Strategy_Map_Template_-_Google_Sheets.xlsx (1.17 MB)
📄 M4_Lever_Dashboards_-_Template_-_Google_Sheets.xlsx (901.03 KB)
📂 06. 4D Roadmaps
📂 01. Introduction
📄 01. Introduction The Problem With RICE.mp4 (57.52 MB)
📂 Resources
📄 01. Introduction The Problem With RICE.pdf (2.14 MB)
📂 02. The Roadmapping Process
📄 01. The 4 Lenses.mp4 (73.07 MB)
📄 02. Brainstorming Objectives And Initiatives.mp4 (92.34 MB)
📄 03. Prioritizing Objectives And Initiatives.mp4 (34.25 MB)
📂 Resources
📄 01. The 4 Lenses.pdf (4.56 MB)
📄 02. Brainstorming Objectives And Initiatives.pdf (5.16 MB)
📄 03. Prioritizing Objectives And Initiatives.pdf (1.94 MB)
📂 03. Bonus Module Recap
📄 01. Recap 4D Roadmaps.mp4 (30.11 MB)
📂 Resources
📄 01. Recap 4D Roadmaps.pdf (1.55 MB)
📂 04. Bonus Maps And Templates
📄 01. The 4D Roadmap Processing Template.pdf (12.38 KB)
📄 M5_Reforge_Roadmaps_Template_-_Google_Sheets.xlsx (93.08 KB)
📂 07. OKR Loops
📂 01. Introduction
📄 01. Introduction To High-Leverage OKRs.mp4 (44.55 MB)
📂 Resources
📄 01. Introduction To High-Leverage OKRs.pdf (1.39 MB)
📂 02. Developing Okrs
📄 01. Developing Outcome-Oriented OKRs.mp4 (17.75 MB)
📄 02. Writing And Socializing High-Leverage OKRs.mp4 (41.91 MB)
📄 03. OKR Reviews And Post-Mortems.mp4 (40.30 MB)
📄 04. Avoiding The Pitfalls Of OKRs.mp4 (30.42 MB)
📂 Resources
📄 01. Developing Outcome-Oriented OKRs.pdf (778.84 KB)
📄 02. Writing And Socializing High-Leverage OKRs.pdf (2.42 MB)
📄 03. OKR Reviews And Post-Mortems.pdf (2.07 MB)
📄 04. Avoiding The Pitfalls Of OKRs.pdf (849.14 KB)
📂 03. Bonus Module Recap
📄 01. Recap OKR Loops.mp4 (24.12 MB)
📂 Resources
📄 01. Recap OKR Loops.pdf (871.99 KB)
📂 04. Bonus Maps And Templates
📄 02. The OKR Tracking Template.pdf (11.99 KB)
📄 M6_OKR_Tracking_Template_-_Google_Sheets.xlsx (33.55 KB)
📄 PM_Performance_Evaluation_Template_-_Google_Sheets.xlsx (25.71 KB)
📂 08. Empowering Product Specs
📂 01. Introduction
📄 01. Intro To Empowering Product Specs.mp4 (27.18 MB)
📂 Resources
📄 01. Intro To Empowering Product Specs.pdf (1.10 MB)
📂 02. Writing The Spec
📄 01. Empowering Context.mp4 (74.97 MB)
📄 02. Empowering Implementation.mp4 (61.45 MB)
📂 Resources
📄 01. Empowering Context.pdf (3.72 MB)
📄 02. Empowering Implementation.pdf (3.07 MB)
📂 03. Bonus Module Recap
📄 01. Module Recap Empowering Product Specs.mp4 (22.08 MB)
📂 Resources
📄 01. Module Recap Empowering Product Specs.pdf (856.54 KB)
📂 04. Bonus Maps And Templates
📄 01. The Product Specs Template.pdf (11.69 KB)
📄 02. Product Specs Example Notejoy.pdf (6.13 KB)
📄 M7_Reforge_Product_Specs_-_Notejoy_Offline_Support_Example_-_Google_Docs.docx (18.29 KB)
📄 M7_Reforge_Product_Specs_Template_-_Google_Docs.docx (9.27 KB)
📄 PM_Performance_Evaluation_Template_-_Google_Sheets.xlsx (25.71 KB)
📂 09. Decision Architecture
📂 01. Introduction
📄 01. Intro To Decision Architecture.mp4 (37.30 MB)
📂 Resources
📄 01. Intro To Decision Architecture.pdf (1.86 MB)
📂 02. Decision Budget & Circles
📄 01. Determine Your Decision Budget.mp4 (66.40 MB)
📄 02. Decision Making Circles.mp4 (38.34 MB)
📄 03. Completing The Decision Loop.mp4 (32.51 MB)
📂 Resources
📄 01. Determine Your Decision Budget.pdf (3.72 MB)
📄 02. Decision Making Circles.pdf (2.79 MB)
📄 03. Completing The Decision Loop.pdf (2.16 MB)
📂 03. Bonus Module Recap
📄 01. Module Recap Decision Architecture.mp4 (18.31 MB)
📂 Resources
📄 01. Module Recap Decision Architecture.pdf (695.63 KB)
📂 04. Bonus Maps And Templates
📄 01. Decision Budget And Decision Journal.pdf (12.03 KB)
📄 02. The Decision Budget And Decision Circles LinkedIn Sales Navigator Example.pdf (13.47 KB)
📄 M2_Reforge_Vision_Narrative_Template_-_Google_Sheets.xlsx (110.27 KB)
📄 M8_Decision_Budgets_Decision_Circles_and_Decision_Journal_-_Google_Sheets.xlsx (156.64 KB)
📄 M8_LI_SN_Example_-_Decision_Budgets_Decision_Circles_and_Decision_Journal_-_Google_Sheets.xlsx (156.99 KB)
📂 10. Templates
📂 01. The Product Strategy Map Template
📄 M1_Product_Strategy_Map_Template_-_Google_Sheets.xlsx (1.17 MB)
📄 PM_Performance_Evaluation_Template_-_Google_Sheets.xlsx (25.71 KB)
📄 The Product Strategy Map Template.pdf (12.49 KB)
📂 02. Stakeholder-Forum-Style Influence Template
📄 M1_Product_Strategy_Map_Template_-_Google_Sheets.xlsx (1.17 MB)
📄 M2_Reforge_SFS_Influence_Template_-_Google_Sheets.xlsx (110.50 KB)
📄 Stakeholder-Forum-Style Influence Template.pdf (12.95 KB)
📂 03. Vision Narrative Example Lyft
📄 M2_Vision_Narrative_Example_-_Lyft_-_Google_Docs.docx (3.07 MB)
📄 Vision Narrative Example Lyft.pdf (6.03 KB)
📂 04. Vision Narrative Example Notejoy
📄 M2_Vision_Narrative_Example_-_Notejoy_Collaboration_Features_-_Google_Docs.docx (8.43 KB)
📄 Vision Narrative Example Notejoy.pdf (6.46 KB)
📂 05. Creating A Vision Narrative Template
📄 Creating A Vision Narrative Template.pdf (12.24 KB)
📄 M2_Reforge_Vision_Narrative_Template_-_Google_Sheets.xlsx (110.27 KB)
📂 06. Feedback River Template
📄 Feedback River Template.pdf (12.21 KB)
📄 M3_Reforge_Feedback_River_Template_-_Google_Sheets.xlsx (16.93 KB)
📄 PM_Performance_Evaluation_Template_-_Google_Sheets.xlsx (25.71 KB)
📂 07. Feedback System Of Record Template
📄 Feedback System Of Record Template.pdf (12.74 KB)
📄 M3_Reforge_Feedback_SOR_Template_-_Google_Sheets.xlsx (15.78 KB)
📂 08. Lever Dashboard Template
📄 Lever Dashboard Template.pdf (12.06 KB)
📄 M1_Product_Strategy_Map_Template_-_Google_Sheets.xlsx (1.17 MB)
📄 M4_Lever_Dashboards_-_Template_-_Google_Sheets.xlsx (901.03 KB)
📂 09. 4D Roadmapping Process Template
📄 4D Roadmapping Process Template.pdf (12.91 KB)
📄 M5_Reforge_Roadmaps_Template_-_Google_Sheets.xlsx (93.08 KB)
📂 10. OKR Tracking Template
📄 M6_OKR_Tracking_Template_-_Google_Sheets.xlsx (33.55 KB)
📄 OKR Tracking Template.pdf (12.47 KB)
📄 PM_Performance_Evaluation_Template_-_Google_Sheets.xlsx (25.71 KB)
📂 11. OKR Template LinkedIn Sales Navigator Example
📄 M2_Reforge_Vision_Narrative_Template_-_Google_Sheets.xlsx (110.27 KB)
📄 M6_OKR_Tracking_Template_-_LI_SN_Example_-_Google_Sheets.xlsx (35.30 KB)
📄 OKR Template LinkedIn Sales Navigator Example.pdf (13.57 KB)
📂 12. Product Specs Template
📄 M7_Reforge_Product_Specs_Template_-_Google_Docs.docx (9.27 KB)
📄 PM_Performance_Evaluation_Template_-_Google_Sheets.xlsx (25.71 KB)
📄 Product Specs Template.pdf (12.09 KB)
📂 13. Product Specs Example Notejoy
📄 M7_Reforge_Product_Specs_-_Notejoy_Offline_Support_Example_-_Google_Docs.docx (18.29 KB)
📄 Product Specs Example Notejoy.pdf (6.41 KB)
📂 14. Decision Budget And Decision Journal
📄 Decision Budget And Decision Journal.pdf (12.55 KB)
📄 M8_Decision_Budgets_Decision_Circles_and_Decision_Journal_-_Google_Sheets.xlsx (156.64 KB)
📂 15. Decision Budget And Decision Circles LinkedIn Sales Navigator Example
📄 Decision Budget And Decision Circles LinkedIn Sales Navigator Example.pdf (13.90 KB)
📄 M2_Reforge_Vision_Narrative_Template_-_Google_Sheets.xlsx (110.27 KB)
📄 M8_LI_SN_Example_-_Decision_Budgets_Decision_Circles_and_Decision_Journal_-_Google_Sheets.xlsx (156.99 KB)

📂 Monetization + Pricing

📂 01. Introduction To Monetization And Pricing
📂 01. Why Monetization Matters
📄 01. The Monetization Challenge.mp4 (19.73 MB)
📄 02. The Six Monetization Mistakes.mp4 (71.81 MB)
📄 03. Preview Of The Program.mp4 (22.78 MB)
📂 Resources
📄 01. The Monetization Challenge.pdf (780.01 KB)
📄 02. The Six Monetization Mistakes.pdf (3.46 MB)
📄 03. Preview Of The Program.pdf (988.94 KB)
📂 02. Define And Measure Monetization Strategy
📂 01. Monetization Strategy
📄 01. Use Cases.mp4 (44.91 MB)
📄 02. Monetization Model.mp4 (19.71 MB)
📄 03. Model Friction.mp4 (28.62 MB)
📂 Resources
📄 01. Use Cases.pdf (1.95 MB)
📄 02. Monetization Model.pdf (974.03 KB)
📄 03. Model Friction.pdf (2.05 MB)
📂 02. Monetization Outputs
📄 01. Output Metrics.mp4 (22.81 MB)
📄 02. Analyzing Revenue.mp4 (15.38 MB)
📄 03. The Revenue Equation.mp4 (16.33 MB)
📂 Resources
📄 01. Output Metrics.pdf (1.21 MB)
📄 02. Analyzing Revenue.pdf (1.14 MB)
📄 03. The Revenue Equation.pdf (1.12 MB)
📂 03. New Revenue
📄 01. New Vs. Repeat Revenue.mp4 (20.21 MB)
📄 02. Building Revenue Creation Cohorts.mp4 (31.90 MB)
📄 03. Analyzing Revenue Creation Cohorts.mp4 (31.34 MB)
📂 Resources
📄 01. New Vs. Repeat Revenue.pdf (1016.16 KB)
📄 02. Building Revenue Creation Cohorts.pdf (1.72 MB)
📄 03. Analyzing Revenue Creation Cohorts.pdf (1.54 MB)
📂 04. Repeat Revenue
📄 01. Building Revenue Retention Cohorts.mp4 (24.26 MB)
📄 02. Analyzing Revenue Retention Cohorts.mp4 (45.77 MB)
📄 03. Analyzing Repeat Revenue States.mp4 (32.57 MB)
📂 Resources
📄 01. Building Revenue Retention Cohorts.pdf (1.36 MB)
📄 02. Analyzing Revenue Retention Cohorts.pdf (2.57 MB)
📄 03. Analyzing Repeat Revenue States.pdf (2.10 MB)
📂 05. Cost Of Revenue
📄 01. Introduction To Cost.mp4 (16.69 MB)
📄 02. Cost To Serve.mp4 (25.03 MB)
📄 03. Cost To Acquire.mp4 (43.51 MB)
📂 Resources
📄 01. Introduction To Cost.pdf (841.21 KB)
📄 02. Cost To Serve.pdf (1.40 MB)
📄 03. Cost To Acquire.pdf (2.49 MB)
📂 06. Bonus Module Recap
📄 01. Recap Define And Measure Monetization Strategy.mp4 (26.73 MB)
📂 Resources
📄 01. Recap Define And Measure Monetization Strategy.pdf (1.75 MB)
📂 03. Identify Model Opportunities
📂 01. Preview
📄 01. Module Preview.mp4 (20.05 MB)
📂 Resources
📄 01. Module Preview.pdf (1.23 MB)
📂 02. Introduction To Model Opportunities
📄 01. Intro To Model Opportunities.mp4 (19.15 MB)
📄 02. The Consumer View.mp4 (8.15 MB)
📄 03. Growth Loops.mp4 (16.25 MB)
📄 04. Cost Of Revenue.mp4 (8.67 MB)
📂 Resources
📄 01. Intro To Model Opportunities.pdf (1.04 MB)
📄 02. The Consumer View.pdf (661.98 KB)
📄 03. Growth Loops.pdf (1015.96 KB)
📄 04. Cost Of Revenue.pdf (630.02 KB)
📂 03. Value Metrics
📄 01. Intro To Value Metrics.mp4 (23.06 MB)
📄 02. Analyzing Value Metrics I.mp4 (18.10 MB)
📄 03. Analyzing Value Metrics II.mp4 (22.88 MB)
📂 Resources
📄 01. Intro To Value Metrics.pdf (1.36 MB)
📄 02. Analyzing Value Metrics I.pdf (1.18 MB)
📄 03. Analyzing Value Metrics II.pdf (1.83 MB)
📂 04. Feature Value
📄 01. Intro To Feature Value.mp4 (15.31 MB)
📄 02. Analyzing Feature Value.mp4 (19.40 MB)
📂 Resources
📄 01. Intro To Feature Value.pdf (535.49 KB)
📄 02. Analyzing Feature Value.pdf (1.51 MB)
📂 05. Willingness To Pay
📄 01. Intro To Willingness To Pay.mp4 (16.00 MB)
📄 02. Analyzing Willingness To Pay.mp4 (25.82 MB)
📂 Resources
📄 01. Intro To Willingness To Pay.pdf (878.09 KB)
📄 02. Analyzing Willingness To Pay.pdf (1.58 MB)
📂 06. Timing
📄 01. When They Want To Pay.mp4 (19.52 MB)
📄 02. Analyzing Transaction Vs. Recurring.mp4 (17.33 MB)
📄 03. Analyzing Term Of Recurrence.mp4 (19.82 MB)
📂 Resources
📄 01. When They Want To Pay.pdf (1.42 MB)
📄 02. Analyzing Transaction Vs. Recurring.pdf (1.06 MB)
📄 03. Analyzing Term Of Recurrence.pdf (970.17 KB)
📂 07. Bonus How And When To Conduct A Pricing Survey
📄 01. Considering Pricing Research Options.mp4 (15.45 MB)
📄 02. Intro To The Pricing Research Spectrum.mp4 (48.41 MB)
📄 03. Using MaxDiff And Van Westendorp Surveys.mp4 (24.74 MB)
📄 04. Audience Size And Makeup.mp4 (32.22 MB)
📄 05. Essential Questions About Pricing Surveys.mp4 (58.66 MB)
📄 06. Survey Results And Next Steps.mp4 (46.55 MB)
📂 Resources
📄 01. Considering Pricing Research Options.pdf (936.28 KB)
📄 02. Intro To The Pricing Research Spectrum.pdf (2.81 MB)
📄 03. Using MaxDiff And Van Westendorp Surveys.pdf (1.33 MB)
📄 04. Audience Size And Makeup.pdf (1.29 MB)
📄 05. Essential Questions About Pricing Surveys.pdf (2.20 MB)
📄 06. Survey Results And Next Steps.pdf (2.18 MB)
📂 08. Bonus Module Recap
📄 01. Recap Identify Model Opportunities.mp4 (23.94 MB)
📂 Resources
📄 01. Recap Identify Model Opportunities.pdf (1.49 MB)
📂 04. Model Strategies
📂 01. Preview
📄 01. Module Preview.mp4 (20.06 MB)
📂 Resources
📄 01. Module Preview.pdf (1.22 MB)
📂 02. Introduction To Model Strategies
📄 01. Changing An Existing Use Case.mp4 (14.49 MB)
📄 02. Introducing A New Use Case.mp4 (25.06 MB)
📂 Resources
📄 01. Changing An Existing Use Case.pdf (898.23 KB)
📄 02. Introducing A New Use Case.pdf (1.66 MB)
📂 03. Value Metric Strategies
📄 01. Intro To Value Metric Strategies.mp4 (19.02 MB)
📄 02. Defining Your Value Metric Strategy.mp4 (39.04 MB)
📂 Resources
📄 01. Intro To Value Metric Strategies.pdf (952.47 KB)
📄 02. Defining Your Value Metric Strategy.pdf (1.99 MB)
📂 04. Packaging Strategies
📄 01. Intro To Packaging Strategies.mp4 (13.61 MB)
📄 02. Defining Your Packaging Strategy.mp4 (54.53 MB)
📂 Resources
📄 01. Intro To Packaging Strategies.pdf (861.71 KB)
📄 02. Defining Your Packaging Strategy.pdf (3.07 MB)
📂 05. Pricing Strategies
📄 01. Intro To Pricing Strategies.mp4 (11.39 MB)
📄 02. Setting Your Price.mp4 (32.92 MB)
📂 Resources
📄 01. Intro To Pricing Strategies.pdf (631.79 KB)
📄 02. Setting Your Price.pdf (1.85 MB)
📂 06. When Strategies
📄 01. Intro To When Strategies.mp4 (15.26 MB)
📄 02. Defining When You Charge.mp4 (19.65 MB)
📂 Resources
📄 01. Intro To When Strategies.pdf (1.07 MB)
📄 02. Defining When You Charge.pdf (1.11 MB)
📂 07. Adding New Use Cases
📄 01. Intro To Adding New Use Cases.mp4 (31.43 MB)
📄 02. Vertical Strategies.mp4 (18.58 MB)
📄 03. Horizontal Strategies.mp4 (17.54 MB)
📂 Resources
📄 01. Intro To Adding New Use Cases.pdf (1.67 MB)
📄 02. Vertical Strategies.pdf (1.12 MB)
📄 03. Horizontal Strategies.pdf (1.29 MB)
📂 08. Bonus Module Recap
📄 01. Recap Model Strategies.mp4 (21.30 MB)
📂 Resources
📄 01. Recap Model Strategies.pdf (876.61 KB)
📂 05. Identifying Optimization Opportunities
📂 01. Preview
📄 01. Module Preview.mp4 (20.05 MB)
📂 Resources
📄 01. Module Preview.pdf (1.22 MB)
📂 02. Introduction To Customer States
📄 01. Intro To Customer States.mp4 (14.18 MB)
📄 02. Target States.mp4 (17.32 MB)
📂 Resources
📄 01. Intro To Customer States.pdf (641.85 KB)
📄 02. Target States.pdf (1.12 MB)
📂 03. Define And Analyze Existing Healthy Customers
📄 01. Existing Healthy Customers + Expansion Paths.mp4 (26.83 MB)
📄 02. Identify Expansion Candidates.mp4 (31.39 MB)
📄 03. Why They Don’T Expand.mp4 (10.76 MB)
📂 Resources
📄 01. Existing Healthy Customers + Expansion Paths.pdf (1.81 MB)
📄 02. Identify Expansion Candidates.pdf (1.92 MB)
📄 03. Why They Don’T Expand.pdf (601.38 KB)
📂 04. Define And Analyze Potential Customers
📄 01. Identify Potential Customers.mp4 (26.57 MB)
📄 02. Why They Didn’T Convert.mp4 (10.37 MB)
📂 Resources
📄 01. Identify Potential Customers.pdf (1.89 MB)
📄 02. Why They Didn’T Convert.pdf (453.73 KB)
📂 05. Define And Analyze At-risk Customers
📄 01. Identify At-Risk Customers.mp4 (20.02 MB)
📄 02. Why They Are At-Risk.mp4 (15.99 MB)
📂 Resources
📄 01. Identify At-Risk Customers.pdf (1.31 MB)
📄 02. Why They Are At-Risk.pdf (836.70 KB)
📂 06. Define And Analyze Churned Customers
📄 01. Define Churned Customers.mp4 (15.51 MB)
📄 02. Identify Candidates For Resurrection.mp4 (9.05 MB)
📄 03. Why They Churned.mp4 (15.34 MB)
📂 Resources
📄 01. Define Churned Customers.pdf (749.74 KB)
📄 02. Identify Candidates For Resurrection.pdf (793.07 KB)
📄 03. Why They Churned.pdf (1003.70 KB)
📂 07. Bonus Module Recap
📄 01. Recap Identifying Optimization Opportunities.mp4 (22.07 MB)
📂 Resources
📄 01. Recap Identifying Optimization Opportunities.pdf (1.21 MB)
📂 06. Optimization Strategies
📂 01. Preview
📄 01. Module Preview.mp4 (20.06 MB)
📂 Resources
📄 01. Module Preview.pdf (1.22 MB)
📂 02. Introduction To Optimization Strategies
📄 01. The Optimization Equation.mp4 (20.08 MB)
📄 02. Stages Of Optimization Educate.mp4 (29.23 MB)
📄 03. Stages Of Optimization Convert.mp4 (25.16 MB)
📄 04. Stages Of Optimization Activate.mp4 (14.83 MB)
📂 Resources
📄 01. The Optimization Equation.pdf (924.09 KB)
📄 02. Stages Of Optimization Educate.pdf (1.62 MB)
📄 03. Stages Of Optimization Convert.pdf (1.80 MB)
📄 04. Stages Of Optimization Activate.pdf (1.05 MB)
📂 03. Strategies For Potential Customers
📄 01. Educate Potential Customers.mp4 (20.57 MB)
📄 02. Convert And Activate Potential Customers.mp4 (15.31 MB)
📂 Resources
📄 01. Educate Potential Customers.pdf (1.06 MB)
📄 02. Convert And Activate Potential Customers.pdf (937.35 KB)
📂 04. Strategies For Existing Healthy Customers
📄 01. Increase Depth Of Existing Use Cases.mp4 (17.12 MB)
📄 02. Moving Or Adding On Use Cases.mp4 (15.66 MB)
📂 Resources
📄 01. Increase Depth Of Existing Use Cases.pdf (1.04 MB)
📄 02. Moving Or Adding On Use Cases.pdf (860.86 KB)
📂 05. Strategies For At-risk Customers
📄 01. Habit Reinforcement.mp4 (11.98 MB)
📄 02. Anti-Conversion Flow.mp4 (15.37 MB)
📄 03. Use Case Transition.mp4 (14.08 MB)
📂 Resources
📄 01. Habit Reinforcement.pdf (600.67 KB)
📄 02. Anti-Conversion Flow.pdf (930.62 KB)
📄 03. Use Case Transition.pdf (802.25 KB)
📂 06. Strategies For Churned Customers
📄 01. Resurrect To New Use Case.mp4 (22.41 MB)
📄 02. Involuntary Churn Mitigation.mp4 (15.77 MB)
📄 03. Reactivation.mp4 (19.93 MB)
📂 Resources
📄 01. Resurrect To New Use Case.pdf (1.26 MB)
📄 02. Involuntary Churn Mitigation.pdf (872.38 KB)
📄 03. Reactivation.pdf (1.05 MB)
📂 07. Incentives
📄 01. When We Use Incentives.mp4 (20.11 MB)
📄 02. Optimize Revenue.mp4 (21.69 MB)
📂 Resources
📄 01. When We Use Incentives.pdf (1.03 MB)
📄 02. Optimize Revenue.pdf (1.22 MB)
📂 08. Bonus Module Recap
📄 01. Recap Optimization Strategies.mp4 (21.63 MB)
📂 Resources
📄 01. Recap Optimization Strategies.pdf (1.41 MB)
📂 07. Implement Monetization Strategies
📂 01. Intro To Implementing Monetization Strategies
📄 01. Intro To Implementing Monetization Strategies.mp4 (27.21 MB)
📂 Resources
📄 01. Intro To Implementing Monetization Strategies.pdf (1.77 MB)
📂 02. Why Test Monetization Strategies
📄 01. Challenges Of Testing Monetization.mp4 (18.30 MB)
📄 02. The Testing Process.mp4 (11.22 MB)
📂 Resources
📄 01. Challenges Of Testing Monetization.pdf (631.47 KB)
📄 02. The Testing Process.pdf (776.79 KB)
📂 03. How To Test Monetization Strategies
📄 01. Define Test Scope.mp4 (35.64 MB)
📄 02. Build The Test.mp4 (47.18 MB)
📄 03. Launch The Test.mp4 (21.34 MB)
📄 04. Evaluate Results.mp4 (18.01 MB)
📂 Resources
📄 01. Define Test Scope.pdf (2.91 MB)
📄 02. Build The Test.pdf (2.99 MB)
📄 03. Launch The Test.pdf (1.28 MB)
📄 04. Evaluate Results.pdf (1.27 MB)
📂 04. Implement Strategies And Manage Change
📄 01. Roll Out To Existing Customers.mp4 (13.40 MB)
📄 02. Grandfather Existing Customers.mp4 (27.04 MB)
📄 03. Manage Changes.mp4 (16.09 MB)
📂 Resources
📄 01. Roll Out To Existing Customers.pdf (1.01 MB)
📄 02. Grandfather Existing Customers.pdf (1.46 MB)
📄 03. Manage Changes.pdf (748.11 KB)
📂 05. Bonus Module Recap
📄 01. Recap Implement Monetization Strategies.mp4 (17.64 MB)
📂 Resources
📄 01. Recap Implement Monetization Strategies.pdf (965.69 KB)
📂 08. Templates
📂 01. Reforge Monetization Map
📄 Monetization_Week_1_-_Define_and_Measure_Monetization_Map_-_Google_Sheets.xlsx (58.01 KB)
📄 Reforge Monetization Map.pdf (49.94 KB)
📂 02. Monetization Outputs Map
📄 Monetization Outputs Map.pdf (74.05 KB)
📄 Monetization_Week_1_-_Define_and_Measure_Monetization_Map_-_Google_Sheets.xlsx (58.01 KB)
📂 03. Optimization Opportunities Template
📄 Monetization_Week_4-_Identify_Optimization_Opportunities_Template_-_Google_Sheets.xlsx (20.89 KB)
📄 Optimization Opportunities Template.pdf (110.38 KB)
📂 04. Pricing Surveys Bonus Template
📄 Pricing Surveys Bonus Template.pdf (88.52 KB)
📄 Pricing_Surveys_Bonus_Content_-_Google_Sheets.xlsx (11.19 KB)

📂 Product Leadership

📄 Call_to_action.rtf (52.93 KB)
📂 01. Introduction To Product Leadership
📂 01. Introduction
📄 01. Intro To Product Leadership.mp4 (45.32 MB)
📂 Resources
📄 01. Intro To Product Leadership.pdf (1.94 MB)
📂 02. Developing Your Team
📂 01. Introduction
📄 01. Introduction To Developing Your Team.mp4 (35.18 MB)
📂 Resources
📄 01. Introduction To Developing Your Team.pdf (1.77 MB)
📂 02. Proactively Developing Pms
📄 01. The Exponential Feedback Loop.mp4 (31.36 MB)
📄 02. Building A Culture Of Exponential Feedback.mp4 (101.97 MB)
📄 03. Competency Model.mp4 (73.60 MB)
📄 04. Preparing A PM Performance Evaluation Part 1.mp4 (73.14 MB)
📄 05. Preparing A PM Performance Evaluation Part 2.mp4 (73.25 MB)
📄 06. Delivery And Execution.mp4 (98.02 MB)
📂 Resources
📄 01. The Exponential Feedback Loop.pdf (1.33 MB)
📄 02. Building A Culture Of Exponential Feedback.pdf (5.12 MB)
📄 03. Competency Model.pdf (3.49 MB)
📄 04. Preparing A PM Performance Evaluation Part 1.pdf (3.63 MB)
📄 05. Preparing A PM Performance Evaluation Part 2.pdf (3.14 MB)
📄 06. Delivery And Execution.pdf (4.80 MB)
📂 03. Proactively Developing Your Team
📄 01. Building A High-Performing Team.mp4 (18.17 MB)
📄 02. Effectively Deploying Your Time.mp4 (75.17 MB)
📄 03. Managing Outliers High-Performing PMs.mp4 (77.35 MB)
📄 04. Managing Outliers Low-Performing PMs.mp4 (93.54 MB)
📂 Resources
📄 01. Building A High-Performing Team.pdf (1.31 MB)
📄 02. Effectively Deploying Your Time.pdf (4.08 MB)
📄 03. Managing Outliers High-Performing PMs.pdf (6.98 MB)
📄 04. Managing Outliers Low-Performing PMs.pdf (7.84 MB)
📂 04. Bonus Module Recap
📄 01. Recap Developing Your Team.mp4 (20.52 MB)
📂 Resources
📄 01. Recap Developing Your Team.pdf (1.06 MB)
📂 03. Designing Your Org
📂 01. Designing Your Organization
📄 01. Designing Your Organization.mp4 (34.00 MB)
📂 Resources
📄 01. Designing Your Organization.pdf (1.59 MB)
📂 02. Optimizing Your Org Design
📄 01. Intro To Org Design Accountability & Collaboration.mp4 (26.97 MB)
📄 02. The Product Organization Matrix.mp4 (78.47 MB)
📄 03. Optimizing The Cross-Functional Org.mp4 (48.82 MB)
📄 04. When Should You Re-Org.mp4 (79.35 MB)
📂 Resources
📄 01. Intro To Org Design Accountability & Collaboration.pdf (1.60 MB)
📄 02. The Product Organization Matrix.pdf (4.88 MB)
📄 03. Optimizing The Cross-Functional Org.pdf (2.16 MB)
📄 04. When Should You Re-Org.pdf (3.68 MB)
📂 03. Designing Your Ideal Product Team
📄 01. Assessing Team Performance And Trajectory.mp4 (91.33 MB)
📄 02. Assessing Team-Wide Competencies.mp4 (36.86 MB)
📄 03. Building A Talent Roadmap.mp4 (71.02 MB)
📄 04. Promotions.mp4 (55.18 MB)
📄 05. Hiring.mp4 (112.32 MB)
📂 Resources
📄 01. Assessing Team Performance And Trajectory.pdf (4.95 MB)
📄 02. Assessing Team-Wide Competencies.pdf (2.25 MB)
📄 03. Building A Talent Roadmap.pdf (4.28 MB)
📄 04. Promotions.pdf (3.20 MB)
📄 05. Hiring.pdf (5.97 MB)
📂 04. Bonus Module Recap
📄 01. Recap Designing Your Org.mp4 (23.29 MB)
📂 Resources
📄 01. Recap Designing Your Org.pdf (1.21 MB)
📂 04. Managing Product Work
📂 01. Managing Product Work
📄 01. Managing Product Work.mp4 (29.33 MB)
📂 Resources
📄 01. Managing Product Work.pdf (1.10 MB)
📂 02. Leading With Goals
📄 01. The Challenge With OKRs.mp4 (24.29 MB)
📄 02. Narrative, Commitments, Tasks.mp4 (37.76 MB)
📄 03. Tracking Progress.mp4 (49.14 MB)
📄 04. Selective Micromanagement.mp4 (36.60 MB)
📂 Resources
📄 01. The Challenge With OKRs.pdf (1.63 MB)
📄 02. Narrative, Commitments, Tasks.pdf (2.43 MB)
📄 03. Tracking Progress.pdf (2.82 MB)
📄 04. Selective Micromanagement.pdf (2.02 MB)
📂 03. Cross-functional Collaboration
📄 01. Awareness, Alignment, Inclusion.mp4 (34.70 MB)
📄 02. Opinionated Decision-Making.mp4 (34.85 MB)
📂 Resources
📄 01. Awareness, Alignment, Inclusion.pdf (2.19 MB)
📄 02. Opinionated Decision-Making.pdf (2.16 MB)
📂 04. Developing Executive Allies
📄 01. Empathizing With Executives.mp4 (27.92 MB)
📄 02. Developing Executives’ Confidence.mp4 (41.92 MB)
📄 03. Making Clear Asks.mp4 (34.99 MB)
📂 Resources
📄 01. Empathizing With Executives.pdf (1.74 MB)
📄 02. Developing Executives’ Confidence.pdf (2.31 MB)
📄 03. Making Clear Asks.pdf (1.75 MB)
📂 05. Bonus Module Recap
📄 01. Recap Managing Product Work.mp4 (13.28 MB)
📂 Resources
📄 01. Recap Managing Product Work.pdf (764.62 KB)
📂 05. Accelerating Your Career
📂 01. Accelerating Your Career
📄 01. Accelerating Your Career.mp4 (24.29 MB)
📂 Resources
📄 01. Accelerating Your Career.pdf (959.60 KB)
📂 02. Career Decisions
📄 01. Why Smart PMs Make Poor Career Decisions.mp4 (31.99 MB)
📄 02. Career Roadmap.mp4 (94.48 MB)
📄 03. Experimentation.mp4 (49.80 MB)
📄 04. Environment.mp4 (57.62 MB)
📂 Resources
📄 01. Why Smart PMs Make Poor Career Decisions.pdf (1.50 MB)
📄 02. Career Roadmap.pdf (4.66 MB)
📄 03. Experimentation.pdf (2.73 MB)
📄 04. Environment.pdf (2.86 MB)
📂 03. Transitions And Credibility
📄 01. Master Transitions And Storytelling.pdf (9.47 KB)
📄 02. The First 90 Days.mp4 (82.48 MB)
📄 03. Credible Narratives.mp4 (77.10 MB)
📂 Resources
📄 02. The First 90 Days.pdf (4.49 MB)
📄 03. Credible Narratives.pdf (3.93 MB)
📂 04. Bonus Module Recap
📄 01. Recap Accelerating Your Career.mp4 (27.56 MB)
📂 Resources
📄 01. Recap Accelerating Your Career.pdf (970.12 KB)
📂 06. Building Your Reforge Action Plan
📄 Building Your Reforge Action Plan.xlsx (30.72 KB)
📂 00. Phase 0
📄 00. Phase 0.pdf (876.75 KB)
📂 01. Phase 1
📄 01. Phase 01.pdf (1.21 MB)
📂 02. Phase 2
📄 02. Phase 02.pdf (727.24 KB)
📂 03. Phase 3
📄 03. Phase 03.pdf (805.34 KB)
📂 07. Templates
📂 01. PM Performance Evaluation Template
📄 PM Performance Evaluation Template.pdf (13.41 KB)
📄 PM_Performance_Evaluation_Template_-_Alicia_Sr_PM_-_Google_Sheets.xlsx (23.29 KB)
📄 PM_Performance_Evaluation_Template_-_Google_Sheets.xlsx (25.71 KB)
📄 PM_Performance_Evaluation_Template_-_Jamal_GPM_-_Google_Sheets.xlsx (23.65 KB)
📂 02. Talent Roadmap Template
📄 Talent Roadmap Template.pdf (12.80 KB)
📄 Talent_Roadmap_Example_-_Google_Sheets.xlsx (28.16 KB)
📄 Talent_Roadmap_Template_-_Google_Sheets.xlsx (1.47 MB)
📂 03. High Level Interview Panel Plan
📄 High Level Interview Panel Plan.pdf (12.43 KB)
📄 High_Level_Interview_Panel_Plan_Example_-_Google_Sheets.xlsx (10.02 KB)
📂 04. Narrative, Commitments, Tasks Template
📄 Narrative, Commitments, Tasks Template.pdf (12.19 KB)
📄 Narrative_Commitments__Tasks_Template_-_Google_Sheets.xlsx (21.19 KB)
📂 05. Career Roadmap Template
📄 Career Roadmap Template.pdf (12.91 KB)
📄 Career_Roadmap_Example_-_Google_Sheets.xlsx (25.95 KB)
📄 Career_Roadmap_Template_-_Google_Sheets.xlsx (655.93 KB)
📂 06. Environment Assessment Template
📄 Environment Assessment Template.pdf (13.06 KB)
📄 Environment_Assessment_Example_-_Google_Sheets.xlsx (7.83 KB)
📄 Environment_Assessment_Template_-_Google_Sheets.xlsx (7.35 KB)

📂 Product Management Foundations

📂 01. Introduction
📂 01. Program Preview
📄 01. The Product Development Pillars.mp4 (71.41 MB)
📂 Resources
📄 01. The Product Development Pillars.pdf (2.82 MB)
📂 02. Feature Opportunity Validation
📂 01. Intro To Opportunity Validation
📄 01. Three Components Of A Feature Opportunity.mp4 (46.76 MB)
📄 02. Conduct Manager Briefing.mp4 (54.04 MB)
📂 Resources
📄 01. Three Components Of A Feature Opportunity.pdf (1.45 MB)
📄 02. Conduct Manager Briefing.pdf (1.85 MB)
📂 02. Refine User Value
📄 01. Determine And Recruit Interview Audience.mp4 (58.13 MB)
📄 02. Run Effective Interviews.mp4 (60.12 MB)
📄 03. Synthesize User Value.mp4 (57.75 MB)
📂 Resources
📄 01. Determine And Recruit Interview Audience.pdf (2.71 MB)
📄 02. Run Effective Interviews.pdf (2.02 MB)
📄 03. Synthesize User Value.pdf (2.37 MB)
📂 03. Refine Business Value
📄 01. Funnel Analysis Build Your Funnel.mp4 (24.59 MB)
📄 02. Funnel Analysis Estimate Potential Impact.mp4 (39.45 MB)
📂 Resources
📄 01. Funnel Analysis Build Your Funnel.pdf (1.24 MB)
📄 02. Funnel Analysis Estimate Potential Impact.pdf (1.93 MB)
📂 04. Validate And Communicate Opportunity
📄 01. Product Review Audience And Objectives.mp4 (40.36 MB)
📄 02. Structuring Product Reviews.mp4 (61.87 MB)
📂 Resources
📄 01. Product Review Audience And Objectives.pdf (1.53 MB)
📄 02. Structuring Product Reviews.pdf (2.16 MB)
📂 05. Bonus Module Recap
📄 01. Module Recap Feature Opportunity Validation.mp4 (32.68 MB)
📂 Resources
📄 01. Module Recap Feature Opportunity Validation.pdf (1.06 MB)
📂 03. Feature Design
📂 01. Introduction To Feature Design
📄 01. The Feature Design Process.mp4 (26.75 MB)
📂 Resources
📄 01. The Feature Design Process.pdf (2.40 MB)
📂 02. Constrained Divergence
📄 01. Defining Constraints.mp4 (46.89 MB)
📄 02. Brainstorming With Constraints.mp4 (31.48 MB)
📂 Resources
📄 01. Defining Constraints.pdf (4.70 MB)
📄 02. Brainstorming With Constraints.pdf (3.43 MB)
📂 03. Iterative Convergence
📄 01. Prioritizing Solution Ideas.mp4 (20.10 MB)
📄 02. Defining Prototype Testing Objectives.mp4 (24.13 MB)
📄 03. Exploration Prototype Testing.mp4 (35.34 MB)
📄 04. Validation Prototype Testing.mp4 (16.02 MB)
📂 Resources
📄 01. Prioritizing Solution Ideas.pdf (2.45 MB)
📄 02. Defining Prototype Testing Objectives.pdf (2.01 MB)
📄 03. Exploration Prototype Testing.pdf (2.95 MB)
📄 04. Validation Prototype Testing.pdf (1.46 MB)
📂 04. Design Approval And Building Alignment
📄 01. Getting Design Approval.mp4 (29.43 MB)
📄 02. Updating Your PRD.mp4 (18.72 MB)
📂 Resources
📄 01. Getting Design Approval.pdf (2.71 MB)
📄 02. Updating Your PRD.pdf (1.15 MB)
📂 05. Bonus Module Recap
📄 01. Module Recap Feature Design.mp4 (20.05 MB)
📂 Resources
📄 01. Module Recap Feature Design.pdf (1.50 MB)
📂 04. Feature Development
📂 01. Module Preview
📄 01. The Feature Development Playbook.mp4 (34.80 MB)
📂 Resources
📄 01. The Feature Development Playbook.pdf (1.41 MB)
📂 02. Mapping Your Team
📄 01. Defining Feature Development Work.mp4 (35.51 MB)
📄 02. Mapping Your Team To The Work.mp4 (45.60 MB)
📂 Resources
📄 01. Defining Feature Development Work.pdf (1.64 MB)
📄 02. Mapping Your Team To The Work.pdf (2.03 MB)
📂 03. Preparing For Development
📄 01. The Preparation Phase.mp4 (29.01 MB)
📄 02. Defining Milestones Discovery And Usability.mp4 (49.59 MB)
📄 03. Defining Milestones Utility And Dependencies.mp4 (73.85 MB)
📄 04. Supporting Engineering Prep.mp4 (26.53 MB)
📄 05. Running A Project Kickoff.mp4 (24.32 MB)
📂 Resources
📄 01. The Preparation Phase.pdf (1.13 MB)
📄 02. Defining Milestones Discovery And Usability.pdf (2.66 MB)
📄 03. Defining Milestones Utility And Dependencies.pdf (3.16 MB)
📄 04. Supporting Engineering Prep.pdf (1.22 MB)
📄 05. Running A Project Kickoff.pdf (1.24 MB)
📂 04. Managing Execution
📄 01. Execution Phase.mp4 (29.26 MB)
📄 02. Communicating Effectively During Execution.mp4 (60.70 MB)
📄 03. Sprint Retrospective.mp4 (26.87 MB)
📂 Resources
📄 01. Execution Phase.pdf (1.33 MB)
📄 02. Communicating Effectively During Execution.pdf (2.36 MB)
📄 03. Sprint Retrospective.pdf (1.08 MB)
📂 05. Risk Management
📄 01. Identifying Product Changes.mp4 (34.36 MB)
📄 02. Dealing With Product Changes.mp4 (65.27 MB)
📂 Resources
📄 01. Identifying Product Changes.pdf (1.48 MB)
📄 02. Dealing With Product Changes.pdf (2.51 MB)
📂 06. Bonus Module Recap
📄 01. Module Recap Feature Development.mp4 (26.89 MB)
📂 Resources
📄 01. Module Recap Feature Development.pdf (1.50 MB)
📂 05. Feature Launch & Iteration
📂 01. Feature Launch Coordination
📄 01. Intro To Feature Launch And Iteration.mp4 (46.70 MB)
📄 02. Staging Releases.mp4 (33.43 MB)
📄 03. Launch Readiness.mp4 (62.13 MB)
📂 Resources
📄 01. Intro To Feature Launch And Iteration.pdf (4.16 MB)
📄 02. Staging Releases.pdf (1.68 MB)
📄 03. Launch Readiness.pdf (3.58 MB)
📂 02. Feature Performance
📄 01. Introduction To Feature Performance.mp4 (14.82 MB)
📄 02. Feature Adoption.mp4 (33.69 MB)
📄 03. Feature Retention And Satisfaction.mp4 (31.81 MB)
📄 04. Business Value Analysis.mp4 (28.55 MB)
📂 Resources
📄 01. Introduction To Feature Performance.pdf (1.25 MB)
📄 02. Feature Adoption.pdf (2.64 MB)
📄 03. Feature Retention And Satisfaction.pdf (2.46 MB)
📄 04. Business Value Analysis.pdf (1.94 MB)
📂 03. Post-launch Communication
📄 01. Preparing For A Project Retro.mp4 (22.84 MB)
📄 02. Running A Project Retro.mp4 (41.41 MB)
📂 Resources
📄 01. Preparing For A Project Retro.pdf (1.56 MB)
📄 02. Running A Project Retro.pdf (1.98 MB)
📂 04. Bonus Module Recap
📄 01. Module Recap Feature Launch & Iteration.mp4 (37.64 MB)
📂 Resources
📄 01. Module Recap Feature Launch & Iteration.pdf (2.71 MB)
📂 06. BONUS PM Career Progression
📂 01. Pm Career Progression
📄 01. Section Overview.pdf (779.93 KB)
📄 02. Navigating Your Career.mp4 (11.86 MB)
📄 03. Solution Space Roles.mp4 (34.97 MB)
📄 04. Problem Space Roles.mp4 (33.41 MB)
📄 05. Career Growth Barriers.mp4 (34.82 MB)
📄 06. Designing Your PM Career.mp4 (47.91 MB)
📂 Resources
📄 02. Navigating Your Career.pdf (6.70 MB)
📄 03. Solution Space Roles.pdf (25.16 MB)
📄 04. Problem Space Roles.pdf (25.35 MB)
📄 05. Career Growth Barriers.pdf (20.54 MB)
📄 06. Designing Your PM Career.pdf (36.09 MB)
📂 07. BONUS Feature Prioritization
📂 01. Feature Prioritization
📄 01. Section Overview.pdf (779.93 KB)
📄 02. Prerequisites To Roadmap Prioritization.mp4 (22.96 MB)
📄 03. Building A List Of Roadmap Ideas.mp4 (15.04 MB)
📄 04. Prioritizing Ideas On Your Roadmap.mp4 (21.54 MB)
📄 05. Gusto Roadmap Case Study.mp4 (23.09 MB)
📄 06. Sprint-Level Prioritization.mp4 (28.07 MB)
📂 Resources
📄 02. Prerequisites To Roadmap Prioritization.pdf (26.64 MB)
📄 03. Building A List Of Roadmap Ideas.pdf (14.79 MB)
📄 04. Prioritizing Ideas On Your Roadmap.pdf (17.19 MB)
📄 05. Gusto Roadmap Case Study.pdf (21.21 MB)
📄 06. Sprint-Level Prioritization.pdf (26.66 MB)
📂 08. Templates
📂 01. Manager Briefing Template
📄 Manager Briefing Template.pdf (8.85 KB)
📄 Manager_Briefing_Template_Reforge_Product_Management_Foundations_-_Google_Sheets.xlsx (10.89 KB)
📂 02. Refine User Value Template
📄 Refine User Value Template.pdf (7.72 KB)
📄 Refine_User_Value_Template_Reforge_Product_Management_Foundations_-_Google_Sheets.xlsx (17.12 KB)
📂 03. Refine Business Value Template
📄 Refine Business Value Template.pdf (8.75 KB)
📄 Refine_Business_Value_Template_-_Google_Sheets.xlsx (11.46 KB)
📂 04. Product Requirements Document
📄 Product Requirements Document.pdf (8.91 KB)
📄 Reforge_PRD_Template_Product_Management_Foundations_-_Google_Sheets.xlsx (10.38 KB)
📂 05. Constrained Divergence Template
📄 Constrained Divergence Template.pdf (8.80 KB)
📄 Constrained_Divergence_Template_Reforge_Product_Management_Foundations_-_Google_Sheets.xlsx (10.08 KB)
📂 06. Feature Development Stakeholder Map
📄 Feature Development Stakeholder Map.pdf (9.08 KB)
📄 Feature_Development_Stakeholder_Map_Reforge_Product_Management_Foundations_-_Google_Sheets.xlsx (10.17 KB)
📂 07. Project Kickoff Meeting Template
📄 Project Kickoff Meeting Template.pdf (8.28 KB)
📄 Reforge_Project_Kickoff_Template_-_Google_Slides.pptx (5.74 MB)
📂 08. Feature Launch Checklist
📄 Feature Launch Checklist.pdf (8.61 KB)
📄 Reforge_Feature_Launch_Checklist_Template_-_Google_Sheets.xlsx (9.58 KB)
📂 09. Project Retrospective Meeting Template
📄 Project Retrospective Meeting Template.pdf (8.31 KB)
📄 Reforge_Project_Retrospective_Template_-_Google_Slides.pptx (2.48 MB)
📂 10. Product Review Templates
📄 Product Review Templates.pdf (13.21 KB)
📄 Product_Review_Notes_Template_-_Google_Sheets.xlsx (6.41 KB)
📄 Reforge_Product_Review_Template_-_Google_Slides.pptx (2.22 MB)
📂 11. Feature Prioritization Template
📄 Feature Prioritization Template.pdf (8.59 KB)
📄 Feature_Prioritization_Templates_-_Google_Sheets.xlsx (28.55 KB)

📂 Product Marketing

📂 01. Introduction To Product Marketing
📄 01. Deliver Products And Drive Impact.mp4 (32.44 MB)
📂 Resources
📄 01. Deliver Products And Drive Impact.pdf (2.24 MB)
📂 02. Positioning And Messaging
📂 01. Product Positioning
📄 01. Good Vs. Great Positioning.mp4 (37.60 MB)
📄 02. Conducting Effective Research.mp4 (38.10 MB)
📄 03. Synthesizing Your Research.mp4 (48.67 MB)
📄 04. Identifying A Strategic Emphasis.mp4 (51.92 MB)
📂 Resources
📄 01. Good Vs. Great Positioning.pdf (2.19 MB)
📄 02. Conducting Effective Research.pdf (2.45 MB)
📄 03. Synthesizing Your Research.pdf (2.85 MB)
📄 04. Identifying A Strategic Emphasis.pdf (4.00 MB)
📂 02. Messaging
📄 01. Defining Effective Creative Briefs.mp4 (38.26 MB)
📄 02. Crafting Background Information And Guardrails.mp4 (55.31 MB)
📄 03. Finding Your One Key Takeaway.mp4 (45.40 MB)
📄 04. Building Proof Point Pillars.mp4 (38.18 MB)
📄 05. Socializing Briefs And Navigating Reviews.mp4 (62.20 MB)
📂 Resources
📄 01. Defining Effective Creative Briefs.pdf (2.24 MB)
📄 02. Crafting Background Information And Guardrails.pdf (3.14 MB)
📄 03. Finding Your One Key Takeaway.pdf (3.43 MB)
📄 04. Building Proof Point Pillars.pdf (3.27 MB)
📄 05. Socializing Briefs And Navigating Reviews.pdf (5.81 MB)
📂 03. Financial GTM Inputs
📂 01. Budget Allocation
📄 01. A Path To Budget Success.mp4 (17.92 MB)
📄 02. Creating Defensible Budget Requests.mp4 (31.25 MB)
📄 03. Budget Allocation.mp4 (44.00 MB)
📄 04. Timing Launch Spend.mp4 (33.45 MB)
📄 05. Gaining Resources Through Influence.mp4 (22.96 MB)
📂 Resources
📄 01. A Path To Budget Success.pdf (1.23 MB)
📄 02. Creating Defensible Budget Requests.pdf (2.54 MB)
📄 03. Budget Allocation.pdf (3.88 MB)
📄 04. Timing Launch Spend.pdf (3.23 MB)
📄 05. Gaining Resources Through Influence.pdf (2.37 MB)
📂 02. Pricing And Packaging
📄 01. Introduction To Pricing And Packaging.mp4 (18.70 MB)
📄 02. Understanding Monetization Strategy.mp4 (26.53 MB)
📄 03. The Monetization Triad.mp4 (20.03 MB)
📄 04. Identifying Use Cases Within Segments.mp4 (30.70 MB)
📄 05. Mapping Segments To Features And Validating Tiers.mp4 (28.71 MB)
📄 06. Feature Packaging For Existing Products.mp4 (61.76 MB)
📂 Resources
📄 01. Introduction To Pricing And Packaging.pdf (807.44 KB)
📄 02. Understanding Monetization Strategy.pdf (1.69 MB)
📄 03. The Monetization Triad.pdf (1.39 MB)
📄 04. Identifying Use Cases Within Segments.pdf (2.42 MB)
📄 05. Mapping Segments To Features And Validating Tiers.pdf (1.81 MB)
📄 06. Feature Packaging For Existing Products.pdf (4.97 MB)
📂 04. Go-To-Market Strategy
📄 01. Components Of A GTM Strategy.mp4 (21.94 MB)
📄 02. Building A GTM Roadmap.mp4 (35.15 MB)
📄 03. Building A Launch Plan.mp4 (53.60 MB)
📄 04. Building A Measurement Plan.mp4 (44.34 MB)
📄 05. BONUS Module Recap.mp4 (30.17 MB)
📂 Resources
📄 01. Components Of A GTM Strategy.pdf (830.32 KB)
📄 02. Building A GTM Roadmap.pdf (1.89 MB)
📄 03. Building A Launch Plan.pdf (2.82 MB)
📄 04. Building A Measurement Plan.pdf (2.30 MB)
📄 05. BONUS Module Recap.pdf (3.50 MB)
📂 05. Post-Launch Measurement
📄 01. The Post-Launch Journey.mp4 (19.88 MB)
📄 02. Evaluating Launch Performance.mp4 (40.34 MB)
📄 03. Identifying Concerns And Opportunities.mp4 (27.37 MB)
📄 04. The Right People Problem.mp4 (39.70 MB)
📄 05. The Enough People Problem.mp4 (22.49 MB)
📄 06. Diagnosing Conversion And Engagement.mp4 (49.04 MB)
📄 07. BONUS Jasper Case Study.mp4 (36.51 MB)
📄 08. BONUS SocialChorus Case Study.mp4 (24.55 MB)
📄 09. BONUS Module Recap.mp4 (30.17 MB)
📂 Resources
📄 01. The Post-Launch Journey.pdf (2.63 MB)
📄 02. Evaluating Launch Performance.pdf (3.82 MB)
📄 03. Identifying Concerns And Opportunities.pdf (1.87 MB)
📄 04. The Right People Problem.pdf (3.38 MB)
📄 05. The Enough People Problem.pdf (1.76 MB)
📄 06. Diagnosing Conversion And Engagement.pdf (5.02 MB)
📄 07. BONUS Jasper Case Study.pdf (2.35 MB)
📄 08. BONUS SocialChorus Case Study.pdf (1.46 MB)
📄 09. BONUS Module Recap.pdf (3.50 MB)
📂 06. Templates
📂 01. Product Positioning Template
📄 Product Positioning Template.pdf (19.18 KB)
📄 Product_Marketing_Product_Positioning_Template_-_Google_Sheets.xlsx (552.29 KB)
📂 02. Creative Brief Template
📄 Creative Brief Template.pdf (17.39 KB)
📄 Creative_Brief_Template_Example_Glass_-_Google_Docs.docx (11.43 KB)
📄 Creative_Brief_Template_Example_HubSpot_-_Google_Docs.docx (12.15 KB)
📄 Jasper__Creative_Brief_Template_-_Google_Docs.docx (12.10 KB)
📄 Mondaycom_Creative_Brief_Template_Example_-_Google_Docs.docx (12.09 KB)
📄 Product_Marketing_Creative_Brief_Template_-_Google_Docs.docx (9.26 KB)
📂 03. Messaging Guidelines Worksheet
📄 Messaging Guidelines Worksheet.pdf (17.22 KB)
📄 Messaging_Guidelines_Worksheet_-_Google_Docs.docx (9.32 KB)
📄 Messaging_Guidelines_Worksheet_Glass_Example_-_Google_Docs.docx (11.41 KB)
📄 Messaging_Guidelines_Worksheet_HubSpot_Example_-_Google_Docs.docx (12.33 KB)
📄 Messaging_Guidelines_Worksheet_Jasper_Example_-_Google_Docs.docx (12.01 KB)
📄 Messaging_Guidelines_Worksheet_Mondaycom_Example_-_Google_Docs.docx (11.25 KB)
📂 04. Creative Brief Presentation Template
📄 Creative Brief Presentation Template.pdf (15.38 KB)
📄 Creative_Brief_Presentation_HubSpot_Example_-_Google_Slides.pptx (11.62 MB)
📄 Creative_Brief_Presentation_Template_-_Google_Slides.pptx (11.61 MB)
📂 05. Stakeholder Messaging Questionaire
📄 Creative_Brief_Presentation_HubSpot_Example_-_Google_Slides.pptx (11.62 MB)
📄 Product_Marketing_Stakeholder_Messaging_Questionnaire_-_Google_Docs.docx (9.84 KB)
📄 Stakeholder Messaging Questionaire.pdf (14.09 KB)
📂 06. Annual Budget Request Template
📄 Annual Budget Request Template.pdf (9.40 KB)
📄 Product_Marketing_Budgeting_Template_-_Google_Sheets.xlsx (1.07 MB)
📂 07. Budget Allocation Template
📄 Budget Allocation Template.pdf (9.41 KB)
📄 Product_Marketing_Budgeting_Template_-_Google_Sheets.xlsx (1.07 MB)
📂 08. Timing Launch Spend Template
📄 Product_Marketing_Budgeting_Template_-_Google_Sheets.xlsx (1.07 MB)
📄 Timing Launch Spend Template.pdf (9.28 KB)
📂 09. Monetization Map Template
📄 Monetization Map Template.pdf (10.78 KB)
📄 Pricing_and_Packaging_Template_-_Google_Sheets.xlsx (1.30 MB)
📂 10. Packaging For A New Feature Template
📄 Packaging For A New Feature Template.pdf (10.98 KB)
📄 Pricing_and_Packaging_Template_-_Google_Sheets.xlsx (1.30 MB)
📂 11. GTM Roadmap Template
📄 GTM Roadmap Template.pdf (9.22 KB)
📄 Product_Marketing_GTM_Strategy_Template_-_Google_Sheets.xlsx (610.45 KB)
📂 12. Launch Plan Template
📄 Launch Plan Template.pdf (9.00 KB)
📄 Product_Marketing_GTM_Strategy_Template_-_Google_Sheets.xlsx (610.45 KB)
📂 13. Measurement Plan Template
📄 Measurement Plan Template.pdf (9.14 KB)
📄 Product_Marketing_GTM_Strategy_Template_-_Google_Sheets.xlsx (610.45 KB)
📂 14. Evaluating Launch Performance Template
📄 Evaluating Launch Performance Template.pdf (9.30 KB)
📄 Product_Marketing_Post_Launch_Analysis_Template_-_Google_Sheets.xlsx (738.71 KB)
📂 15. Suggested Segmentation Criteria Template
📄 Product_Marketing_Post_Launch_Analysis_Template_-_Google_Sheets.xlsx (738.71 KB)
📄 Suggested Segmentation Criteria Template.pdf (8.00 KB)
📂 16. Funnel Analysis Template
📄 Funnel Analysis Template.pdf (9.40 KB)
📄 Product_Marketing_Post_Launch_Analysis_Template_-_Google_Sheets.xlsx (738.71 KB)

📂 Product Strategy

📂 01. Leading A Product Strategy
📂 01. From Product Management To Product Leadership
📄 01. Crossing The Canyon.mp4 (22.34 MB)
📄 02. Portfolio Of Product Work.mp4 (29.46 MB)
📄 03. Great Product Strategy.pdf (2.02 MB)
📂 Resources
📄 01. Crossing The Canyon.pdf (496.49 KB)
📄 02. Portfolio Of Product Work.pdf (2.14 MB)
📂 02. Feature Strategy
📂 01. Feature Evaluation
📄 01. Feature Product Fit.mp4 (53.16 MB)
📄 02. Evaluating Features Vs. Products.mp4 (34.70 MB)
📄 03. Defining Your Features Qualitatively.mp4 (48.19 MB)
📂 Resources
📄 01. Feature Product Fit.pdf (3.58 MB)
📄 02. Evaluating Features Vs. Products.pdf (1.87 MB)
📄 03. Defining Your Features Qualitatively.pdf (3.83 MB)
📂 02. The Tars Evaluation Framework
📄 01. Feature Adoption.mp4 (45.00 MB)
📄 02. Feature Retention.mp4 (63.35 MB)
📄 03. Feature Satisfaction.mp4 (38.77 MB)
📄 04. Feature Bundle Evaluation.mp4 (22.55 MB)
📂 Resources
📄 01. Feature Adoption.pdf (3.15 MB)
📄 02. Feature Retention.pdf (3.79 MB)
📄 03. Feature Satisfaction.pdf (2.67 MB)
📄 04. Feature Bundle Evaluation.pdf (1.40 MB)
📂 03. Developing New Features
📄 01. Identifying Opportunities.mp4 (42.59 MB)
📄 02. Prioritizing High Impact Features.mp4 (31.60 MB)
📄 03. Launching New Features.mp4 (40.99 MB)
📂 Resources
📄 01. Identifying Opportunities.pdf (2.95 MB)
📄 02. Prioritizing High Impact Features.pdf (1.83 MB)
📄 03. Launching New Features.pdf (1.48 MB)
📂 04. Bonus Module Recap
📄 01. Recap Feature Strategy.mp4 (12.10 MB)
📂 Resources
📄 01. Recap Feature Strategy.pdf (756.90 KB)
📂 03. Growth Strategy
📂 01. Introduction To Growth
📄 01. How Growth Contributes To Product Strategy.mp4 (30.33 MB)
📄 02. Growth Loops.mp4 (21.66 MB)
📂 Resources
📄 01. How Growth Contributes To Product Strategy.pdf (1.87 MB)
📄 02. Growth Loops.pdf (1.34 MB)
📂 02. Acquisition Strategy
📄 01. Acquisition Loops.mp4 (22.16 MB)
📄 02. Viral Loops.mp4 (26.76 MB)
📄 03. Content Loops.mp4 (22.25 MB)
📄 04. Paid Loops.mp4 (38.01 MB)
📄 05. Improving Acquisition I.mp4 (33.96 MB)
📄 06. Improving Acquisition II.mp4 (25.28 MB)
📂 Resources
📄 01. Acquisition Loops.pdf (1.39 MB)
📄 02. Viral Loops.pdf (1.55 MB)
📄 03. Content Loops.pdf (1.17 MB)
📄 04. Paid Loops.pdf (2.28 MB)
📄 05. Improving Acquisition I.pdf (2.13 MB)
📄 06. Improving Acquisition II.pdf (1.90 MB)
📂 03. Retention Strategy
📄 01. Introduction To Retention.mp4 (17.54 MB)
📄 02. Defining A Retention Metric.mp4 (32.69 MB)
📄 03. Analyzing And Improving Engagement.mp4 (40.49 MB)
📄 04. Analyzing And Improving Activation.mp4 (48.07 MB)
📄 05. Analyzing And Improving Resurrection.mp4 (36.67 MB)
📂 Resources
📄 01. Introduction To Retention.pdf (1.16 MB)
📄 02. Defining A Retention Metric.pdf (1.82 MB)
📄 03. Analyzing And Improving Engagement.pdf (2.63 MB)
📄 04. Analyzing And Improving Activation.pdf (3.32 MB)
📄 05. Analyzing And Improving Resurrection.pdf (2.27 MB)
📂 04. Monetization Strategy
📄 01. Introduction To Monetization.mp4 (45.67 MB)
📄 02. Monetization Opportunities.mp4 (33.42 MB)
📄 03. Model Strategies.mp4 (28.68 MB)
📄 04. Optimizations.mp4 (30.00 MB)
📂 Resources
📄 01. Introduction To Monetization.pdf (2.94 MB)
📄 02. Monetization Opportunities.pdf (2.74 MB)
📄 03. Model Strategies.pdf (1.82 MB)
📄 04. Optimizations.pdf (2.00 MB)
📂 05. Bonus Module Recap
📄 01. Recap Growth Strategy.mp4 (22.18 MB)
📂 Resources
📄 01. Recap Growth Strategy.pdf (1.33 MB)
📂 04. PMF Expansion Strategy
📂 01. Introduction To Pmf Expansion
📄 01. Saturation.mp4 (48.03 MB)
📄 02. Types Of PMF Expansion.mp4 (43.94 MB)
📂 Resources
📄 01. Saturation.pdf (2.62 MB)
📄 02. Types Of PMF Expansion.pdf (2.73 MB)
📂 02. Pmf Expansion Process
📄 01. Identifying & Evaluating PMF Opportunities.mp4 (99.28 MB)
📄 02. Launching And Executing PMF Opportunities.mp4 (36.22 MB)
📂 Resources
📄 01. Identifying & Evaluating PMF Opportunities.pdf (7.77 MB)
📄 02. Launching And Executing PMF Opportunities.pdf (2.41 MB)
📂 03. Pmf Expansion Deep Dive 1
📄 01. Adapted Use Cases.mp4 (10.88 MB)
📄 02. Geographic Expansion.mp4 (32.59 MB)
📄 03. Tech Adaptation And Unbundling.mp4 (29.81 MB)
📂 Resources
📄 01. Adapted Use Cases.pdf (841.72 KB)
📄 02. Geographic Expansion.pdf (1.82 MB)
📄 03. Tech Adaptation And Unbundling.pdf (2.04 MB)
📂 04. Pmf Expansion Deep Dive 2
📄 01. Complementary And New Use Case Expansion.mp4 (15.55 MB)
📄 02. Horizontal Vs. Vertical Expansion.mp4 (23.68 MB)
📄 03. Platform Expansion.mp4 (27.44 MB)
📄 04. New Use Case Expansion.mp4 (25.78 MB)
📂 Resources
📄 01. Complementary And New Use Case Expansion.pdf (1.20 MB)
📄 02. Horizontal Vs. Vertical Expansion.pdf (1.56 MB)
📄 03. Platform Expansion.pdf (1.46 MB)
📄 04. New Use Case Expansion.pdf (1.42 MB)
📂 05. Bonus Module Recap
📄 01. Recap PMF Expansion Strategy.mp4 (28.54 MB)
📂 Resources
📄 01. Recap PMF Expansion Strategy.pdf (1.99 MB)
📂 05. Scaling
📂 01. Scaling Issues
📄 01. Introduction To Scaling.mp4 (23.21 MB)
📂 Resources
📄 01. Introduction To Scaling.pdf (1.55 MB)
📂 02. Tech Scaling
📄 01. Adapting To Changes In Tech.mp4 (40.94 MB)
📄 02. Platform And Infrastructure Work.mp4 (32.50 MB)
📄 03. Managing Debt.mp4 (31.64 MB)
📄 04. Modernization.mp4 (49.78 MB)
📂 Resources
📄 01. Adapting To Changes In Tech.pdf (2.45 MB)
📄 02. Platform And Infrastructure Work.pdf (2.58 MB)
📄 03. Managing Debt.pdf (2.08 MB)
📄 04. Modernization.pdf (2.67 MB)
📂 03. Process Scaling
📄 01. Evolving Your Process.mp4 (16.28 MB)
📄 02. Process Improvement Evaluation.mp4 (29.50 MB)
📄 03. Value Stream Mapping.mp4 (36.50 MB)
📂 Resources
📄 01. Evolving Your Process.pdf (756.58 KB)
📄 02. Process Improvement Evaluation.pdf (1.96 MB)
📄 03. Value Stream Mapping.pdf (2.23 MB)
📂 04. User Scaling
📄 01. Intro To User Scaling.mp4 (20.60 MB)
📄 02. Value-Added Use Cases & Under-Served Segments.mp4 (25.63 MB)
📄 03. Bad Behavior.mp4 (34.17 MB)
📂 Resources
📄 01. Intro To User Scaling.pdf (1.28 MB)
📄 02. Value-Added Use Cases & Under-Served Segments.pdf (1.01 MB)
📄 03. Bad Behavior.pdf (2.36 MB)
📂 05. Bonus Module Recap
📄 01. Recap Scaling.mp4 (13.02 MB)
📂 Resources
📄 01. Recap Scaling.pdf (893.44 KB)
📂 06. Developing And Communicating Your Product Workplan
📂 01. The Product Workplan
📄 01. Introduction To Product Workplan.mp4 (15.71 MB)
📄 02. Identifying Strategic Priorities.mp4 (22.65 MB)
📄 03. Brainstorming Product Work.mp4 (41.69 MB)
📄 04. Developing A Product Workplan.mp4 (63.03 MB)
📄 05. Communicating & Iterating Your Product Workplan.mp4 (38.59 MB)
📂 Resources
📄 01. Introduction To Product Workplan.pdf (946.21 KB)
📄 02. Identifying Strategic Priorities.pdf (1.40 MB)
📄 03. Brainstorming Product Work.pdf (2.55 MB)
📄 04. Developing A Product Workplan.pdf (3.57 MB)
📄 05. Communicating & Iterating Your Product Workplan.pdf (1.97 MB)
📂 02. Bonus Case Studies In Long Term Product Evolution
📄 01. Bottom-Up SaaS Slac.mp4 (28.03 MB)
📄 02. B2B Multi-Product H.mp4 (26.12 MB)
📄 03. Product Segmentatio.mp4 (32.31 MB)
📄 04. Social Network Pint.mp4 (25.26 MB)
📄 05. Marketplace Airbnb.mp4 (32.29 MB)
📂 Resources
📄 01. Bottom-Up SaaS Slack.pdf (1.56 MB)
📄 02. B2B Multi-Product HubSpot.pdf (1.97 MB)
📄 03. Product Segmentation Match Group.pdf (1.79 MB)
📄 04. Social Network Pinterest.pdf (1.79 MB)
📄 05. Marketplace Airbnb.pdf (1.94 MB)
📂 03. Bonus Module Recap
📄 01. Recap Developing & Communicating Product Workplan.mp4 (18.71 MB)
📂 Resources
📄 01. Recap Developing & Communicating Product Workplan.pdf (1.15 MB)
📂 07. Building Your Reforge Action Plan
📄 Building Your Reforge Action Plan.xlsx (30.72 KB)
📂 00. Phase 0
📄 00. Phase 0.pdf (832.31 KB)
📂 01. Phase 1
📄 01. Phase 01.pdf (1.24 MB)
📂 02. Phase 2
📄 02. Phase 02.pdf (703.53 KB)
📂 03. Phase 3
📄 03. Phase 03.pdf (784.42 KB)
📂 08. Templates
📂 02. Use Case Map
📄 Use Case Map.pdf (136.21 KB)
📄 Use_Case_Map_Template_-_Google_Sheets.xlsx (9.22 KB)
📂 03. Identifying & Evaluating PMF Expansion Opportunities
📄 Identifying & Evaluating PMF Expansion Opportunities.pdf (102.36 KB)
📄 Identifying__Evaluating_PMF_Expansion_Opportunities_-_Google_Sheets.xlsx (11.55 KB)
📂 04. Scaling Templates
📄 Scaling Templates.pdf (84.44 KB)
📄 Scaling_Templates_-_Google_Sheets.xlsx (10.10 KB)
📂 05. Strategic Priority Map & Product Workplan
📄 PS_M5_Templates_-_Google_Sheets.xlsx (8.45 KB)
📄 Strategic Priority Map & Product Workplan.pdf (54.90 KB)

📂 Retention + Engagement

📂 01. How Retention Determines The Top 1%
📄 01. Retention Makes Companies.mp4 (51.71 MB)
📄 02. Retention Breaks Companies.mp4 (22.51 MB)
📄 03. Retention Is Getting Harder.mp4 (22.28 MB)
📄 04. Preview Of The Program.mp4 (25.00 MB)
📂 Resources
📄 01. Retention Makes Companies.pdf (1.17 MB)
📄 02. Retention Breaks Companies.pdf (847.20 KB)
📄 03. Retention Is Getting Harder.pdf (1.21 MB)
📄 04. Preview Of The Program.pdf (1014.78 KB)
📂 02. Retention
📄 01. Introduction To Retention.mp4 (27.48 MB)
📄 02. Natural Behavior Use Cases.mp4 (77.50 MB)
📄 03. Choosing A Retention Metric.mp4 (56.22 MB)
📄 04. Visualizing Retention.mp4 (45.86 MB)
📄 05. Analyzing Retention.mp4 (92.08 MB)
📄 06. Improving Retention.mp4 (10.57 MB)
📄 07. BONUS Qualitative Research Surveys.pdf (380.92 KB)
📄 08. BONUS Module Recap.mp4 (19.78 MB)
📂 Resources
📄 01. Introduction To Retention.pdf (590.20 KB)
📄 02. Natural Behavior Use Cases.pdf (2.80 MB)
📄 03. Choosing A Retention Metric.pdf (2.83 MB)
📄 04. Visualizing Retention.pdf (4.05 MB)
📄 05. Analyzing Retention.pdf (7.92 MB)
📄 06. Improving Retention.pdf (1.13 MB)
📄 08. BONUS Module Recap.pdf (1.47 MB)
📂 03. Activation Defining, Measuring, And Analyzing
📄 01. Introduction To Activation.mp4 (38.07 MB)
📄 02. Defining Your Habit Moment.mp4 (59.17 MB)
📄 03. Defining Your Aha Moment.mp4 (57.61 MB)
📄 04. Defining Your Setup Moment.mp4 (37.47 MB)
📄 05. Analyzing Your Activation Flow.mp4 (57.72 MB)
📄 06. BONUS Introduction To Activation Metric Analysis.mp4 (33.36 MB)
📄 07. BONUS Setting Up Your Data For Activation Metric Analysis.mp4 (47.50 MB)
📄 08. BONUS Venn Diagram Analysis.mp4 (51.37 MB)
📄 09. BONUS Correlation Analysis.mp4 (44.94 MB)
📄 10. BONUS Reforge Activation Diagnosis Sheet.pdf (167.74 KB)
📄 11. BONUS Module Recap.mp4 (19.78 MB)
📂 Resources
📄 01. Introduction To Activation.pdf (3.00 MB)
📄 02. Defining Your Habit Moment.pdf (5.61 MB)
📄 03. Defining Your Aha Moment.pdf (5.28 MB)
📄 04. Defining Your Setup Moment.pdf (3.06 MB)
📄 05. Analyzing Your Activation Flow.pdf (4.38 MB)
📄 06. BONUS Introduction To Activation Metric Analysis.pdf (2.11 MB)
📄 07. BONUS Setting Up Your Data For Activation Metric Analysis.pdf (4.35 MB)
📄 08. BONUS Venn Diagram Analysis.pdf (5.72 MB)
📄 09. BONUS Correlation Analysis.pdf (4.96 MB)
📄 11. BONUS Module Recap.pdf (1.47 MB)
📂 04. Activation Strategies
📄 01. Introduction To Activation Strategies.mp4 (22.87 MB)
📄 02. The Four Activation Fits.mp4 (64.34 MB)
📄 03. PNIP Pyramid.mp4 (121.01 MB)
📄 04. Creating Your Habit Moment Experience.mp4 (107.06 MB)
📄 05. Creating Your Aha Moment Experience.mp4 (61.22 MB)
📄 06. Creating Your Setup Moment Experience.mp4 (40.89 MB)
📄 07. Evaluating Your Activation Experience End To End.mp4 (61.72 MB)
📄 08. BONUS Reforge Activation Map.pdf (65.63 KB)
📄 09. BONUS Module Recap.mp4 (19.79 MB)
📂 Resources
📄 01. Introduction To Activation Strategies.pdf (2.10 MB)
📄 02. The Four Activation Fits.pdf (5.36 MB)
📄 03. PNIP Pyramid.pdf (10.73 MB)
📄 04. Creating Your Habit Moment Experience.pdf (10.86 MB)
📄 05. Creating Your Aha Moment Experience.pdf (5.51 MB)
📄 06. Creating Your Setup Moment Experience.pdf (2.13 MB)
📄 07. Evaluating Your Activation Experience End To End.pdf (5.63 MB)
📄 09. BONUS Module Recap.pdf (1.46 MB)
📂 05. Engagement Defining, Measuring, And Analyzing
📄 01. Introduction To Engagement.mp4 (47.83 MB)
📄 02. The Four Strategies To Deepen Engagement.mp4 (55.00 MB)
📄 03. High Level Measurement Of Your Engagement Strategy.mp4 (22.30 MB)
📄 04. How To Define Your Engagement States.mp4 (65.35 MB)
📄 05. Analyzing Your Engagement States Part One.mp4 (39.67 MB)
📄 06. Analyzing Your Engagement States Part Two.mp4 (58.52 MB)
📄 07. BONUS Module Recap.mp4 (19.78 MB)
📂 Resources
📄 01. Introduction To Engagement.pdf (4.61 MB)
📄 02. The Four Strategies To Deepen Engagement.pdf (5.42 MB)
📄 03. High Level Measurement Of Your Engagement Strategy.pdf (1.55 MB)
📄 04. How To Define Your Engagement States.pdf (7.09 MB)
📄 05. Analyzing Your Engagement States Part One.pdf (3.42 MB)
📄 06. Analyzing Your Engagement States Part Two.pdf (3.64 MB)
📄 07. BONUS Module Recap.pdf (1.47 MB)
📂 06. Engagement Strategies
📄 01. Introduction To Engagement Strategies.mp4 (29.93 MB)
📄 02. Identifying Engagement Opportunities.mp4 (47.95 MB)
📄 03. Using Use Case And Feature Strategy.mp4 (90.05 MB)
📄 04. Using Frequency Strategy.mp4 (42.67 MB)
📄 05. Using Intensity Strategy.mp4 (32.48 MB)
📄 06. Building An Engagement Machine.mp4 (18.85 MB)
📄 07. BONUS Module Recap.mp4 (19.78 MB)
📂 Resources
📄 01. Introduction To Engagement Strategies.pdf (2.41 MB)
📄 02. Identifying Engagement Opportunities.pdf (3.47 MB)
📄 03. Using Use Case And Feature Strategy.pdf (7.67 MB)
📄 04. Using Frequency Strategy.pdf (4.87 MB)
📄 05. Using Intensity Strategy.pdf (4.29 MB)
📄 06. Building An Engagement Machine.pdf (2.03 MB)
📄 07. BONUS Module Recap.pdf (1.46 MB)
📂 07. Resurrection Defining, Measuring, And Analyzing
📄 01. Introduction To Resurrection.mp4 (25.45 MB)
📄 02. When You Should Focus On Resurrection.mp4 (46.59 MB)
📄 03. Defining At Risk Users For Churn Prediction.mp4 (45.37 MB)
📄 04. Defining Dormant Engagement State.mp4 (36.63 MB)
📄 05. Defining Churned Engagement State.mp4 (38.35 MB)
📂 Resources
📄 01. Introduction To Resurrection.pdf (3.28 MB)
📄 02. When You Should Focus On Resurrection.pdf (8.02 MB)
📄 03. Defining At Risk Users For Churn Prediction.pdf (8.21 MB)
📄 04. Defining Dormant Engagement State.pdf (2.87 MB)
📄 05. Defining Churned Engagement State.pdf (3.75 MB)
📂 08. Resurrection Strategies
📄 01. Introduction To Resurrection Strategies.mp4 (24.15 MB)
📄 02. Strategies For At Risk Users.mp4 (59.95 MB)
📄 03. Involuntary Dormant Strategies.mp4 (32.83 MB)
📄 04. Resurrecting Voluntary Dormant Users.mp4 (43.79 MB)
📄 05. BONUS Module Recap.mp4 (19.80 MB)
📂 Resources
📄 01. Introduction To Resurrection Strategies.pdf (2.29 MB)
📄 02. Strategies For At Risk Users.pdf (3.93 MB)
📄 03. Involuntary Dormant Strategies.pdf (1.96 MB)
📄 04. Resurrecting Voluntary Dormant Users.pdf (6.59 MB)
📄 05. BONUS Module Recap.pdf (1.46 MB)
📂 09. BONUS Managing Infrequent Products
📂 01. Introduction To Managing Infrequent Products
📄 01. Introduction To ICED Theory.mp4 (17.16 MB)
📂 Resources
📄 01. Introduction To ICED Theory.pdf (677.84 KB)
📂 02. Iced Theory
📄 01. The 4 Dimensions Of Infrequent Products.mp4 (72.70 MB)
📄 02. Managing Infrequency.mp4 (41.67 MB)
📄 03. Control Over Experience.mp4 (37.93 MB)
📄 04. Managing Degree Of Engagement.mp4 (67.34 MB)
📄 05. Mitigating Complexity.mp4 (41.57 MB)
📄 06. Expanding Touchpoints.mp4 (30.50 MB)
📄 07. Distinguishing Infrequent Products.mp4 (38.78 MB)
📄 08. The ICED Theory Canvas.mp4 (36.34 MB)
📂 Resources
📄 01. The 4 Dimensions Of Infrequent Products.pdf (4.33 MB)
📄 02. Managing Infrequency.pdf (3.61 MB)
📄 03. Control Over Experience.pdf (2.93 MB)
📄 04. Managing Degree Of Engagement.pdf (5.85 MB)
📄 05. Mitigating Complexity.pdf (3.17 MB)
📄 06. Expanding Touchpoints.pdf (2.56 MB)
📄 07. Distinguishing Infrequent Products.pdf (3.00 MB)
📄 08. The ICED Theory Canvas.pdf (2.31 MB)
📂 10. Templates
📂 01. Reforge Retention Diagnosis Sheet
📄 Reforge Retention Diagnosis Sheet.pdf (687.36 KB)
📄 Reforge_Retention_Diagnosis_Sheet_Template_And_Charts_-_Google_Sheets.xlsx (71.80 KB)
📂 01. Reforge Feature Map
📄 Reforge Feature Map.pdf (101.71 KB)
📄 Reforge_Feature_Map_-_Google_Sheets.xlsx (7.58 KB)
📂 02. Reforge Customer Canvas
📄 Reforge Customer Canvas.pdf (262.98 KB)
📄 Reforge_-_Customer_Retention_Canvas_Template_-_Google_Sheets.xlsx (144.39 KB)
📂 03. Reforge Activation Diagnosis Sheet
📄 Reforge Activation Diagnosis Sheet.pdf (171.64 KB)
📄 Reforge_Activation_Diagnosis_Sheet_Template_And_Charts_-_Google_Sheets.xlsx (52.51 KB)
📂 04. Reforge Activation Metric Analysis Workbook
📄 Reforge Activation Metric Analysis Workbook.pdf (257.00 KB)
📄 Reforge_Activation_Metric_Analysis_-_Venn_Diagram_Score_And_Correlation_Sheet_-_Google_Sheets.xlsx (26.35 KB)
📂 05. Reforge Activation Map
📄 Reforge Activation Map.pdf (66.08 KB)
📄 Reforge_Activation_Map_-_Google_Sheets.xlsx (21.42 KB)
📂 06. Reforge Engagement Diagnosis Sheet
📄 Reforge Engagement Diagnosis Sheet.pdf (293.06 KB)
📄 Reforge_Engagement_Diagnosis_Sheet_-_Google_Sheets.xlsx (46.41 KB)
📂 07. Reforge Engagement Strategy Map
📄 Reforge Engagement Strategy Map.pdf (481.24 KB)
📄 Reforge_Engagement_Strategy_Map_-_Google_Sheets.xlsx (12.03 KB)
📂 08. Reforge Resurrection Diagnosis Sheet
📄 Reforge Resurrection Diagnosis Sheet.pdf (244.56 KB)
📂 09. Reforge Retention + Engagement Template Workbook
📄 Reforge Retention + Engagement Template Workbook.pdf (111.24 KB)
📄 Reforge_-_Retention__Engagement_-_Template_Workbook_-_Google_Sheets.xlsx (105.97 KB)
📂 10. Reforge ICED Theory Assessment Questions
📄 Reforge ICED Theory Assessment Questions.pdf (13.79 KB)
📄 Reforge_QB_ICED_Theory_Assessment_Questions_-_Google_Sheets.xlsx (198.93 KB)

📂 Scaling Product Delivery

📂 01. Delivery Systems At Scale
📂 01. Program Introduction
📄 01. Delivery Systems At Scale.mp4 (37.25 MB)
📂 Resources
📄 01. Delivery Systems At Scale.pdf (2.41 MB)
📂 02. Product Conviction
📂 01. Introduction
📄 01. Product Conviction.mp4 (61.00 MB)
📂 Resources
📄 01. Product Conviction.pdf (3.08 MB)
📂 02. Customer Value Conviction
📄 01. Document Hypotheses.mp4 (75.57 MB)
📄 02. Refine User Profile & Problem Part 1.mp4 (124.37 MB)
📄 03. Refine User Profile & Problem Part 2.mp4 (53.91 MB)
📄 04. Build & Test Solution.mp4 (36.07 MB)
📂 Resources
📄 01. Document Hypotheses.pdf (3.78 MB)
📄 02. Refine User Profile & Problem Part 1.pdf (5.36 MB)
📄 03. Refine User Profile & Problem Part 2.pdf (6.26 MB)
📄 04. Build & Test Solution.pdf (2.11 MB)
📂 03. Building Impact Conviction
📄 01. Building A Lo-Fi Model Part 1.mp4 (76.79 MB)
📄 02. Building A Lo-Fi Model Part 2.mp4 (53.09 MB)
📂 Resources
📄 01. Building A Lo-Fi Model Part 1.pdf (5.12 MB)
📄 02. Building A Lo-Fi Model Part 2.pdf (2.71 MB)
📂 04. Building Alignment
📄 01. Effort And Alignment.mp4 (59.48 MB)
📂 Resources
📄 01. Effort And Alignment.pdf (6.41 MB)
📂 05. Bonus Module Recap
📄 01. Recap Product Conviction.mp4 (25.55 MB)
📂 Resources
📄 01. Recap Product Conviction.pdf (2.39 MB)
📂 03. Dynamic Delivery Plans
📂 01. Fallacy Of High-level Scoping
📄 01. Fallacy Of High-Level Scoping.mp4 (67.37 MB)
📂 Resources
📄 01. Fallacy Of High-Level Scoping.pdf (3.56 MB)
📂 02. Building Dynamic Delivery Plans
📄 01. Estimate Effort.mp4 (63.29 MB)
📄 02. Sequence Work.mp4 (75.46 MB)
📄 03. Delegate And Manage.mp4 (45.91 MB)
📄 04. Mitigating Risks Part 1 Risk Types.mp4 (30.22 MB)
📄 05. Mitigating Risks Part 2 Validation Work.mp4 (48.47 MB)
📄 06. Mitigating Risks Part 3 Tradeoffs.mp4 (73.46 MB)
📂 Resources
📄 01. Estimate Effort.pdf (5.03 MB)
📄 02. Sequence Work.pdf (5.19 MB)
📄 03. Delegate And Manage.pdf (3.25 MB)
📄 04. Mitigating Risks Part 1 Risk Types.pdf (2.06 MB)
📄 05. Mitigating Risks Part 2 Validation Work.pdf (2.54 MB)
📄 06. Mitigating Risks Part 3 Tradeoffs.pdf (4.44 MB)
📂 03. Bonus Module Recap
📄 01. Recap Dynamic Delivery Plans.mp4 (22.52 MB)
📂 Resources
📄 01. Recap Dynamic Delivery Plans.pdf (2.48 MB)
📂 04. Execution And Adaptation
📂 01. Introduction
📄 01. Execution And Adaptation Intro.mp4 (51.80 MB)
📄 02. Vector Theory Of Alignment.mp4 (23.35 MB)
📂 Resources
📄 01. Execution And Adaptation Intro.pdf (2.48 MB)
📄 02. Vector Theory Of Alignment.pdf (1.35 MB)
📂 02. Kick-off
📄 01. The Late Stage Blow-Up.mp4 (28.82 MB)
📄 02. Kick-Off Content.mp4 (71.71 MB)
📄 03. Support The Why Story.mp4 (44.73 MB)
📂 Resources
📄 01. The Late Stage Blow-Up.pdf (1.70 MB)
📄 02. Kick-Off Content.pdf (4.57 MB)
📄 03. Support The Why Story.pdf (2.96 MB)
📂 03. Product Reviews
📄 01. Input, Not Oversight.mp4 (41.81 MB)
📄 02. Designing Product Reviews.mp4 (64.74 MB)
📄 03. Running Effective Product Reviews.mp4 (77.93 MB)
📂 Resources
📄 01. Input, Not Oversight.pdf (2.43 MB)
📄 02. Designing Product Reviews.pdf (4.06 MB)
📄 03. Running Effective Product Reviews.pdf (4.92 MB)
📂 04. Team Touchpoints
📄 01. Running Team Touchpoints Pt 1.mp4 (40.26 MB)
📄 02. Running Team Touchpoints Pt 2.mp4 (42.49 MB)
📂 Resources
📄 01. Running Team Touchpoints Pt 1.pdf (2.78 MB)
📄 02. Running Team Touchpoints Pt 2.pdf (2.58 MB)
📂 05. Bonus Module Recap
📄 01. Recap Execution And Adaptation.mp4 (27.23 MB)
📂 Resources
📄 01. Recap Execution And Adaptation.pdf (2.02 MB)
📂 05. Launch Strategy
📂 01. Launch Strategies Introduction
📄 01. Launch Strategies Introduction.mp4 (59.31 MB)
📂 Resources
📄 01. Launch Strategies Introduction.pdf (2.87 MB)
📂 02. Launch Prep
📄 01. Staging Strategies.mp4 (81.80 MB)
📄 02. Burndown Lists, Prioritization & Capacity Management.mp4 (62.70 MB)
📄 03. Runbooks, Checklists, & Testing.mp4 (102.17 MB)
📂 Resources
📄 01. Staging Strategies.pdf (4.66 MB)
📄 02. Burndown Lists, Prioritization & Capacity Management.pdf (4.00 MB)
📄 03. Runbooks, Checklists, & Testing.pdf (5.54 MB)
📂 03. Post-launch Prep
📄 01. Metrics And Instrumentation.mp4 (105.32 MB)
📄 02. Communications Plan.mp4 (47.30 MB)
📄 03. Disaster Planning.mp4 (39.23 MB)
📂 Resources
📄 01. Metrics And Instrumentation.pdf (5.59 MB)
📄 02. Communications Plan.pdf (2.60 MB)
📄 03. Disaster Planning.pdf (2.82 MB)
📂 04. Post-launch Management
📄 01. Shifting Gears.mp4 (81.33 MB)
📄 02. Retrospective At Scale.mp4 (21.79 MB)
📂 Resources
📄 01. Shifting Gears.pdf (4.39 MB)
📄 02. Retrospective At Scale.pdf (1.65 MB)
📂 05. Bonus Module Recap
📄 01. Recap Launch Strategy.mp4 (28.73 MB)
📂 Resources
📄 01. Recap Launch Strategy.pdf (2.61 MB)
📂 06. Building Your Reforge Action Plan
📄 Building Your Reforge Action Plan.xlsx (30.72 KB)
📂 00. Phase 0
📄 00. Phase 0.pdf (838.19 KB)
📂 01. Phase 1
📄 01. Phase 1.pdf (1.24 MB)
📂 02. Phase 2
📄 02. Phase 2.pdf (723.45 KB)
📂 03. Phase 3
📄 03. Phase 3.pdf (782.39 KB)
📂 07. Templates
📂 01. Building Conviction Template
📄 Building Conviction Template.pdf (12.30 KB)
📄 Building_Conviction_Template_-_Google_Sheets.xlsx (836.79 KB)
📂 02. Blue Apron Building Conviction Template
📄 Blue Apron Building Conviction Template.pdf (12.56 KB)
📄 Completed_Blue_Apron_Building_Conviction_Template_-_Google_Sheets.xlsx (310.91 KB)
📂 03. Dynamic Delivery Plan Template
📄 Dynamic Delivery Plan Template.pdf (12.85 KB)
📄 Reforge_Dynamic_Delivery_Plan_-_Blank_Template_-_Google_Sheets.xlsx (458.89 KB)
📄 Reforge_Dynamic_Delivery_Plan_-_Slack_Whiteboard_Example_-_Google_Sheets.xlsx (461.19 KB)
📂 04. Dynamic Delivery Plan – Slack Whiteboard Example
📄 Dynamic Delivery Plan – Slack Whiteboard Example.pdf (11.81 KB)
📄 Reforge_Dynamic_Delivery_Plan_-_Slack_Whiteboard_Example_-_Google_Sheets.xlsx (461.19 KB)
📂 05. Kick-Off Template
📄 Kick-Off Template.pdf (12.15 KB)
📄 Reforge_Kick-Off_Template_-_Google_Slides.pptx (6.60 MB)
📂 06. Stakeholder Influence Map
📄 Reforge_Stakeholder_Influence_Map_-_Google_Sheets.xlsx (120.52 KB)
📄 Stakeholder Influence Map.pdf (12.26 KB)
📂 07. Input & Feedback Product Review Template
📄 Input & Feedback Product Review Template.pdf (13.00 KB)
📄 Reforge_Input__Feedback_Product_Review_Template_-_Google_Slides.pptx (3.18 MB)
📂 08. Resolution & Awareness Product Review Template
📄 Reforge_Resolution_and_Awareness_Product_Review_Template_-_Google_Slides.pptx (2.17 MB)
📄 Resolution & Awareness Product Review Template.pdf (12.88 KB)
📂 09. Notes & Change Log Template
📄 Notes & Change Log Template.pdf (12.76 KB)
📄 Reforge_Product_Reviews__Change_Log_Template_-_Google_Sheets.xlsx (10.31 KB)
📂 10. Team Touchpoint Template
📄 Reforge_Team_Touchpoint_Template_-_Google_Slides.pptx (815.04 KB)
📄 Team Touchpoint Template.pdf (11.77 KB)
📂 11. Launch Strategy Template
📄 Launch Strategy Template.pdf (11.98 KB)
📄 Launch_Strategy_Template_-_Google_Sheets.xlsx (762.90 KB)

📂 Technical Strategy

📂 01. Introduction To Technical Strategy
📂 01. Introduction
📄 01. The Technical Leader Strategy Spiral.mp4 (49.21 MB)
📂 Resources
📄 01. The Technical Leader Strategy Spiral.pdf (1.93 MB)
📂 02. The Technical Strategy Portfolio
📂 01. Engineering Portfolio
📄 01. The Limitations Of Tech Debt.mp4 (106.04 MB)
📂 Resources
📄 01. The Limitations Of Tech Debt.pdf (3.26 MB)
📂 02. Scale Work
📄 01. The Case For Scale Work.mp4 (36.89 MB)
📄 02. Customer Use Cases.mp4 (32.01 MB)
📄 03. Scale Work Outcomes.mp4 (32.47 MB)
📄 04. Scale Work Thresholds.mp4 (56.60 MB)
📂 Resources
📄 01. The Case For Scale Work.pdf (1.29 MB)
📄 02. Customer Use Cases.pdf (1.38 MB)
📄 03. Scale Work Outcomes.pdf (1.25 MB)
📄 04. Scale Work Thresholds.pdf (2.26 MB)
📂 03. Risk Work
📄 01. The Case For Risk Work.mp4 (23.53 MB)
📄 02. Risk Work Outcomes.mp4 (29.84 MB)
📄 03. Risk Work Thresholds.mp4 (21.47 MB)
📂 Resources
📄 01. The Case For Risk Work.pdf (668.33 KB)
📄 02. Risk Work Outcomes.pdf (1.29 MB)
📄 03. Risk Work Thresholds.pdf (1.09 MB)
📂 04. Bonus Module Recap
📄 01. Recap The Technical Strategy Portfolio.mp4 (35.02 MB)
📂 Resources
📄 01. Recap The Technical Strategy Portfolio.pdf (1.42 MB)
📂 05. Bonus Maps And Templates
📄 01. The Scale Work Template.pdf (11.90 KB)
📄 02. The Risk Work Template.pdf (11.77 KB)
📄 M1_Product_Strategy_Map_Template_-_Google_Sheets.xlsx (1.17 MB)
📄 PM_Performance_Evaluation_Template_-_Google_Sheets.xlsx (25.71 KB)
📄 Tech_Strat_M1_Risk_Worksheets_-_Google_Sheets.xlsx (9.52 KB)
📄 Tech_Strat_M1_Scale_Worksheets_-_Google_Sheets.xlsx (18.20 KB)
📂 03. Company And Technical Strategy Calibration
📂 01. Introduction
📄 01. The Language Of Strategy.mp4 (40.65 MB)
📂 Resources
📄 01. The Language Of Strategy.pdf (1.51 MB)
📂 02. Acquisition
📄 01. Acquisition Strategies.mp4 (34.31 MB)
📄 02. Improving Acquisition Strategies.mp4 (64.97 MB)
📂 Resources
📄 01. Acquisition Strategies.pdf (1.54 MB)
📄 02. Improving Acquisition Strategies.pdf (2.88 MB)
📂 03. Retention And Engagement
📄 01. Retention And Engagement Strategies.mp4 (46.04 MB)
📄 02. Improving Retention And Engagement.mp4 (60.30 MB)
📂 Resources
📄 01. Retention And Engagement Strategies.pdf (2.18 MB)
📄 02. Improving Retention And Engagement.pdf (3.14 MB)
📂 04. Financial Strategy
📄 01. Finance Strategy.mp4 (20.91 MB)
📄 02. Monetization Models.mp4 (51.51 MB)
📄 03. Finance Models.mp4 (18.54 MB)
📄 04. Finance Decision Rubric.mp4 (43.62 MB)
📂 Resources
📄 01. Finance Strategy.pdf (1001.70 KB)
📄 02. Monetization Models.pdf (2.76 MB)
📄 03. Finance Models.pdf (808.72 KB)
📄 04. Finance Decision Rubric.pdf (2.17 MB)
📂 05. Bonus Module Recap
📄 01. Recap Company And Technical Strategy Calibration.mp4 (23.00 MB)
📂 Resources
📄 01. Recap Company And Technical Strategy Calibration.pdf (1.56 MB)
📂 06. Bonus Maps And Templates
📄 01. The Strategic Fluency Template.pdf (11.94 KB)
📄 M1_Product_Strategy_Map_Template_-_Google_Sheets.xlsx (1.17 MB)
📄 PM_Performance_Evaluation_Template_-_Google_Sheets.xlsx (25.71 KB)
📄 Tech_Strat_M2_Strategic_Fluency_Map_-_Google_Sheets.xlsx (9.94 KB)
📂 04. Generating New Ideas And Making Trade-Offs
📂 01. Introduction
📄 01. Introduction To Trade-Offs.mp4 (51.86 MB)
📂 Resources
📄 01. Introduction To Trade-Offs.pdf (1.56 MB)
📂 02. Generate More & Better Ideas
📄 01. Prep For Divergent Thinking.mp4 (42.39 MB)
📄 02. Generate Divergent Technical Ideas.mp4 (45.45 MB)
📂 Resources
📄 01. Prep For Divergent Thinking.pdf (1.60 MB)
📄 02. Generate Divergent Technical Ideas.pdf (1.90 MB)
📂 03. Making Trade-offs
📄 01. Diverge And Converge.mp4 (15.19 MB)
📄 02. Guiding Principles.mp4 (57.03 MB)
📄 03. Principle Trade-Offs.mp4 (21.88 MB)
📄 04. Build Or Buy Trade-Offs.mp4 (48.08 MB)
📄 05. Scope, Time, & Resource Trade-Offs.mp4 (68.30 MB)
📂 Resources
📄 01. Diverge And Converge.pdf (546.59 KB)
📄 02. Guiding Principles.pdf (2.57 MB)
📄 03. Principle Trade-Offs.pdf (1009.18 KB)
📄 04. Build Or Buy Trade-Offs.pdf (2.37 MB)
📄 05. Scope, Time, & Resource Trade-Offs.pdf (2.99 MB)
📂 04. Bonus Module Recap
📄 01. Recap Generating New Ideas And Making Trade Offs.mp4 (28.94 MB)
📂 Resources
📄 01. Recap Generating New Ideas And Making Trade Offs.pdf (2.74 MB)
📂 05. Bonus Maps And Templates
📄 01. The Trade-Offs Template.pdf (11.86 KB)
📄 02. The Technical Idea Generation Guide.pdf (11.59 KB)
📄 M1_Product_Strategy_Map_Template_-_Google_Sheets.xlsx (1.17 MB)
📄 PM_Performance_Evaluation_Template_-_Google_Sheets.xlsx (25.71 KB)
📄 Tech_Strat_M3_Technical_Idea_Generation_Guide_-_Google_Sheets.xlsx (5.80 KB)
📄 Tech_Strat_M3_Trade-offs_Worksheet_-_Google_Sheets.xlsx (9.71 KB)
📂 05. Strategic Execution
📂 01. Introduction
📄 01. Speed Wins.mp4 (40.29 MB)
📂 Resources
📄 01. Speed Wins.pdf (1.83 MB)
📂 02. Strategic Execution Systems
📄 01. Design Your System.mp4 (69.30 MB)
📄 02. Measure System Health.mp4 (41.13 MB)
📂 Resources
📄 01. Design Your System.pdf (3.93 MB)
📄 02. Measure System Health.pdf (2.45 MB)
📂 03. Deliver Continuous Customer Value
📄 01. Break Up Problems & Sequence Work.mp4 (87.34 MB)
📄 02. Set Delivery Milestones.mp4 (49.74 MB)
📂 Resources
📄 01. Break Up Problems & Sequence Work.pdf (3.76 MB)
📄 02. Set Delivery Milestones.pdf (2.69 MB)
📂 04. Bonus Module Recap
📄 01. Recap Strategic Execution.mp4 (33.58 MB)
📂 Resources
📄 01. Recap Strategic Execution.pdf (1.22 MB)
📂 05. Bonus Maps And Templates
📄 01. Sequencing Worksheet.pdf (11.92 KB)
📄 02. Evaluation Metrics Worksheet.pdf (11.93 KB)
📄 Tech_Strat_M4_Metrics_Worksheet_-_Google_Sheets.xlsx (6.17 KB)
📄 Tech_Strat_M4_Sequencing_Worksheet_-_Google_Sheets.xlsx (6.55 KB)
📂 06. Templates
📂 01. Scale Work Template
📄 M1_Product_Strategy_Map_Template_-_Google_Sheets.xlsx (1.17 MB)
📄 Scale Work Template.pdf (12.28 KB)
📄 Tech_Strat_M1_Scale_Worksheets_-_Google_Sheets.xlsx (18.20 KB)
📂 02. Risk Work Template
📄 M1_Product_Strategy_Map_Template_-_Google_Sheets.xlsx (1.17 MB)
📄 PM_Performance_Evaluation_Template_-_Google_Sheets.xlsx (25.71 KB)
📄 Risk Work Template.pdf (12.09 KB)
📄 Tech_Strat_M1_Risk_Worksheets_-_Google_Sheets.xlsx (9.52 KB)
📂 03. Technical Idea Generation Guide
📄 M1_Product_Strategy_Map_Template_-_Google_Sheets.xlsx (1.17 MB)
📄 PM_Performance_Evaluation_Template_-_Google_Sheets.xlsx (25.71 KB)
📄 Tech_Strat_M3_Technical_Idea_Generation_Guide_-_Google_Sheets.xlsx (5.80 KB)
📄 Technical Idea Generation Guide.pdf (11.97 KB)
📂 04. Strategic Fluency Template
📄 M1_Product_Strategy_Map_Template_-_Google_Sheets.xlsx (1.17 MB)
📄 PM_Performance_Evaluation_Template_-_Google_Sheets.xlsx (25.71 KB)
📄 Strategic Fluency Template.pdf (12.35 KB)
📄 Tech_Strat_M2_Strategic_Fluency_Map_-_Google_Sheets.xlsx (9.94 KB)
📂 05. The Trade-Offs Template
📄 Tech_Strat_M3_Trade-offs_Worksheet_-_Google_Sheets.xlsx (9.71 KB)
📄 The Trade-Offs Template.pdf (12.18 KB)
📂 06. Sequencing Worksheet
📄 Sequencing Worksheet.pdf (12.30 KB)
📄 Tech_Strat_M4_Sequencing_Worksheet_-_Google_Sheets.xlsx (6.55 KB)
📂 07. Evaluation Metrics Worksheet
📄 Evaluation Metrics Worksheet.pdf (12.34 KB)
📄 Tech_Strat_M4_Metrics_Worksheet_-_Google_Sheets.xlsx (6.17 KB)

📂 User Insights for Product Decisions

📂 01- Introduction To User Insights
📂 01. Intro To User Insights
📄 01. The Three Inputs Of Great Decisions.mp4 (58.78 MB)
📄 02. A Decision-First Approach To User Insights.mp4 (19.45 MB)
📄 03. The User Insights Process.mp4 (35.93 MB)
📂 Resources
📄 01. The Three Inputs Of Great Decisions.pdf (1.79 MB)
📄 02. A Decision-First Approach To User Insights.pdf (1.60 MB)
📄 03. The User Insights Process.pdf (1.68 MB)
📂 02- Decision-First Planning
📂 01. Define Decisions
📄 01. Intro To The Decision Matrix.mp4 (38.48 MB)
📄 02. Stage Of Development.mp4 (62.49 MB)
📄 03. Splash Zone.mp4 (38.70 MB)
📂 Resources
📄 01. Intro To The Decision Matrix.pdf (2.35 MB)
📄 02. Stage Of Development.pdf (2.69 MB)
📄 03. Splash Zone.pdf (1.93 MB)
📂 02. Building Your Research Plan
📄 01. Decision-Evidence Fit.mp4 (36.06 MB)
📄 02. Mapping Methods To Decision.mp4 (50.30 MB)
📄 03. Research Fidelity.mp4 (27.39 MB)
📄 04. Research Design Choices.mp4 (45.55 MB)
📂 Resources
📄 01. Decision-Evidence Fit.pdf (2.74 MB)
📄 02. Mapping Methods To Decision.pdf (3.71 MB)
📄 03. Research Fidelity.pdf (1.39 MB)
📄 04. Research Design Choices.pdf (2.85 MB)
📂 03. Research Audience
📄 01. Identifying The Right Audience.mp4 (35.73 MB)
📄 02. Recruiting Your Research Audience.mp4 (51.84 MB)
📂 Resources
📄 01. Identifying The Right Audience.pdf (2.45 MB)
📄 02. Recruiting Your Research Audience.pdf (3.42 MB)
📂 04. Bonus Module Recap
📄 01. Recap Decision-First Planning.mp4 (22.11 MB)
📂 Resources
📄 01. Recap Decision-First Planning.pdf (1.38 MB)
📂 03- Conversational Research
📂 01. Intro To Conversational Research
📄 01. Introduction To Conversational Research.mp4 (20.13 MB)
📂 Resources
📄 01. Introduction To Conversational Research.pdf (1.48 MB)
📂 02. Executing Interviews
📄 01. Preparing For Interviews.mp4 (30.35 MB)
📄 02. Conducting Interviews.mp4 (85.20 MB)
📄 03. Debriefing Interviews.mp4 (20.35 MB)
📄 04. Chime Case Study.pdf (2.09 MB)
📂 Resources
📄 01. Preparing For Interviews.pdf (1.67 MB)
📄 02. Conducting Interviews.pdf (3.04 MB)
📄 03. Debriefing Interviews.pdf (1.02 MB)
📂 03. Executing Design Methods
📄 01. Introduction To Design Methods.mp4 (29.03 MB)
📄 02. Spectrum Of Design Methods.mp4 (21.47 MB)
📄 03. Preparing Design Methods.mp4 (25.66 MB)
📄 04. Conducting Design Methods.mp4 (14.50 MB)
📄 05. Debriefing Design Methods.mp4 (16.76 MB)
📂 Resources
📄 01. Introduction To Design Methods.pdf (1.70 MB)
📄 02. Spectrum Of Design Methods.pdf (1.62 MB)
📄 03. Preparing Design Methods.pdf (2.29 MB)
📄 04. Conducting Design Methods.pdf (1.12 MB)
📄 05. Debriefing Design Methods.pdf (869.30 KB)
📂 04. Bonus Design Methods Case Study
📄 01. Decision-First Planning.mp4 (25.30 MB)
📄 02. Preparing For Design Methods.mp4 (18.40 MB)
📄 03. Conducting Design Methods.mp4 (14.50 MB)
📄 04. Debriefing Design Methods.mp4 (16.76 MB)
📂 Resources
📄 01. Decision-First Planning.pdf (1.97 MB)
📄 02. Preparing For Design Methods.pdf (1.11 MB)
📄 03. Conducting Design Methods.pdf (1.12 MB)
📄 04. Debriefing Design Methods.pdf (852.88 KB)
📂 05. Bonus Module Recap
📄 01. Recap Conversational Research.mp4 (14.76 MB)
📂 Resources
📄 01. Recap Conversational Research.pdf (3.25 MB)
📂 04- Testing & Surveys
📂 01. Usability Testing
📄 01. Intro To Usability Testing.mp4 (67.42 MB)
📄 02. Defining Usability Tasks.mp4 (59.56 MB)
📄 03. Analyzing Task Performance.mp4 (69.72 MB)
📄 04. Moderated Usability Tests.mp4 (63.20 MB)
📂 Resources
📄 01. Intro To Usability Testing.pdf (4.10 MB)
📄 02. Defining Usability Tasks.pdf (4.77 MB)
📄 03. Analyzing Task Performance.pdf (4.47 MB)
📄 04. Moderated Usability Tests.pdf (3.50 MB)
📂 02. Surveys
📄 01. Using Surveys To Generate Insights.mp4 (25.03 MB)
📄 02. Designing Surveys.mp4 (66.70 MB)
📄 03. Survey Data Quality.mp4 (37.06 MB)
📂 Resources
📄 01. Using Surveys To Generate Insights.pdf (1.91 MB)
📄 02. Designing Surveys.pdf (3.57 MB)
📄 03. Survey Data Quality.pdf (2.43 MB)
📂 03. Bonus Module Recap
📄 01. Recap Testing & Surveys.mp4 (20.47 MB)
📂 Resources
📄 01. Recap Testing & Surveys.pdf (2.25 MB)
📂 05- Synthesis And Decision-Making
📂 01. Introduction
📄 01. Intro To Synthesis And Decision-Making.mp4 (23.80 MB)
📂 Resources
📄 01. Intro To Synthesis And Decision-Making.pdf (1.27 MB)
📂 02. Synthesis
📄 01. Synthesis Traps.mp4 (23.47 MB)
📄 02. The Hybrid Approach To Synthesis.mp4 (41.71 MB)
📂 Resources
📄 01. Synthesis Traps.pdf (1.21 MB)
📄 02. The Hybrid Approach To Synthesis.pdf (2.31 MB)
📂 03. Decision-making
📄 01. Collaborative Decision-Making.mp4 (21.28 MB)
📄 02. Craft Narrative Blueprint.mp4 (15.77 MB)
📄 03. Develop Deliverable To Share Narrative.mp4 (32.87 MB)
📄 04. Close The Loop.mp4 (50.29 MB)
📂 Resources
📄 01. Collaborative Decision-Making.pdf (930.24 KB)
📄 02. Craft Narrative Blueprint.pdf (1.17 MB)
📄 03. Develop Deliverable To Share Narrative.pdf (1.74 MB)
📄 04. Close The Loop.pdf (2.16 MB)
📂 04. Bonus Module Recap
📄 01. Recap Synthesis And Decision Making.mp4 (16.12 MB)
📂 Resources
📄 01. Recap Synthesis And Decision Making.pdf (2.82 MB)
📂 06- Templates
📂 01. Decision-First Planning Template
📄 Decision-First Planning Template.pdf (12.28 KB)
📄 Decision-First_Planning_Template_-_Google_Sheets.xlsx (7.49 KB)
📂 02. Define Your Decision Template
📄 Decision_Definintion_Template_-_Google_Sheets.xlsx (15.89 KB)
📄 Define Your Decision Template.pdf (7.62 KB)
📂 03. Planning Research Approach Template
📄 Planning Research Approach Template.pdf (12.12 KB)
📄 User_Insights_Research_Plan_-_Google_Sheets.xlsx (9.94 KB)
📂 04. Interviews Template
📄 Interviews Template.pdf (7.38 KB)
📄 M2_Interviews_Template_-_Google_Sheets.xlsx (10.31 KB)
📂 05. Design Methods Execution Template
📄 Design Methods Execution Template.pdf (7.62 KB)
📄 Design_Methods_Execution_Template_-_Google_Sheets.xlsx (15.79 KB)
📂 06. Design Methods Case Study
📄 Design Methods Case Study.pdf (8.63 KB)
📄 Design_Methods_Case_Study_Facebook_Audience_Insights_-_Google_Sheets.xlsx (20.70 KB)
📄 Design_Methods_Case_Study_Facebook_Audience_Insights_-_Script_-_Google_Docs.docx (17.50 KB)
📂 07. Synthesis Template
📄 Synthesis Template.pdf (14.53 KB)
📂 08. Deliverable Template
📄 Deliverable Template.pdf (12.21 KB)
📄 Reforge_User_Insights_Deliverable_Template_-_Google_Slides.pptx (1.40 MB)
📂 09. Usability Testing Template
📄 Usability Testing Template.pdf (6.87 KB)
📄 Usability_Testing_-_Google_Sheets.xlsx (4.29 MB)
📂 07- Build Your User Insights Action Plan
📄 User Insights Action Plan Template.xlsx (17.13 KB)
📂 00. Phase 0
📄 07. Build Your User Insights Action Plan – Phase 0.pdf (231.02 KB)
📂 01. Phase 1
📄 07. Build Your User Insights Action Plan – Phase 1.pdf (635.85 KB)
📂 02. Phase 2
📄 07. Build Your User Insights Action Plan – Phase 2.pdf (1.16 MB)
📂 03. Phase 3
📄 07. Build Your User Insights Action Plan – Phase 3.pdf (811.72 KB)
📂 04. Phase 4
📄 07. Build Your User Insights Action Plan – Phase 4.pdf (523.54 KB)

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