What is Smart Marketer Smart Business Exit for Cheap?
Become a Master of Exit Strategy & Maximize Your Business Valuation
Learn how to confidently navigate every step of selling a business — including finding the perfect buyer and deal structure, and securing your big payout — from Ezra and the team behind $1B in successfully sold brands.
Become a master in exit strategy as you learn how to optimize your business for salability and maximize your valuation.
With 8 modules, 100 videos and 25 swipeable resources, this course will teach you every stage of selling a business — from turning your company into an attractive asset, to choosing the right buyer and deal structure, to closing the sale quickly and efficiently.
What You’ll Learn In Smart Business Exit
- MODULE 1: Core Concepts of Becoming an Acquisition Target
Learn what dictates the value of a business, how to maximize your valuation, and important dos and don’ts of selling a business.
- MODULE 2: The 4 Pillars of Business Values
Optimize the 4 Pillars of Business Value — growth, risk, transferability and documentation — to create a feeding frenzy around your business.
- MODULE 3: Who Are My Potential Buyers?
Learn about the 4 buyer types and different deal structures, and which transaction framework is right for you and your business.
- MODULE 4: The Process of Selling My Business
Go step by step through the logistics of selling all or part of your business, including tips to expedite the process and avoid snags.
- MODULE 5: Selling Your Ecommerce Business
For those selling an ecom business, learn what buyers are looking for and how to apply the 4 Pillars of Business Value to this specific industry.
- MODULE 6: Selling Your SaaS Business
For those selling a SaaS company, learn what buyers are looking for and how to apply the 4 Pillars of Business Value to this specific industry.
- MODULE 7: Selling Your Content/Affiliate Business
For those selling a content/affiliate business, learn what buyers are looking for and how to apply the 4 Pillars of Business Value to this specific industry.
- MODULE 8: Selling Your Agency
For those selling an Agency, learn what buyers are looking for and how to apply the 4 Pillars of Business Value to this specific industry..
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Smart Marketer Smart Business Exit Index:
📁 00-Resources
📄 00-Resources.txt (30.00 B)
📁 01-Smart Business Exit Workbook
📄 01-SBE_SmartBusinessExit-Workbook.pdf (12.01 MB)
📄 01-Smart Business Exit Workbook.mp4 (71.39 MB)
📁 02-Module 1 Crucial Cornerstones of Becoming an Acquisition Target
📄 01-SBE-TheUltimate167-PointOptimizationChecklist.pdf (4.67 MB)
📄 01-The Goal.mp4 (488.73 MB)
📄 02-Good Growing Businesses Always Sell.mp4 (351.78 MB)
📄 03-What Creates Value in a Business.mp4 (167.32 MB)
📄 03-[TOOL] Business Value Driver Audit_ Self-Assessment.xlsx (218.94 KB)
📄 04-When Is The Right Time To Sell.mp4 (345.94 MB)
📄 05-Whos Buying Businesses.mp4 (163.32 MB)
📄 06-You Have to Look Good.mp4 (78.92 MB)
📄 07-Calculating EBITA.mp4 (49.28 MB)
📄 07-[TOOL] EBITDA Calculator.xlsx (220.44 KB)
📄 08-Profit Loss Statement.mp4 (263.10 MB)
📄 09-Seller Discretionary Earnings.mp4 (154.57 MB)
📄 09-Seller Discretionary Earnings.pdf (16.41 KB)
📄 09-[TOOL] SDE & Valuation Calculator.xlsx (325.93 KB)
📄 10-Cash Accounting vs Accrual Accounting.mp4 (185.79 MB)
📄 11-Valuation Formula.mp4 (84.38 MB)
📄 12-SBE-DosandDonts.pdf (206.69 KB)
📄 12-The Dos Donts of Selling a Business.mp4 (200.61 MB)
📄 13-Pitfalls of Entrepreneurship.mp4 (240.93 MB)
📄 14-Should I Be Selling My Business.mp4 (74.96 MB)
📁 03-Module 2 The Four Pillars of Business Values
📄 01-Leave Some Meat on the Bones.mp4 (213.92 MB)
📄 02-SBE-4PillarofBusinessValue.pdf (337.97 KB)
📄 02-The Four Pillars of Business Value.mp4 (66.70 MB)
📄 03-The First Pillar of Business Value- Growth.mp4 (112.10 MB)
📄 04-Examining Your Financial Trends.mp4 (128.92 MB)
📄 04-SBE-ReferenceGuide_KeyFinancialTrendsforBusinessAcquisitions.pdf (162.42 KB)
📄 05-Sustained Growth vs Temporary Phenomenon.mp4 (145.76 MB)
📄 06-Growth Opportunities Timing.mp4 (187.56 MB)
📄 07-The Second Pillar of Business Value- Risk.mp4 (220.29 MB)
📄 07-[TOOL] Business Risk Assessment Audit_ Self-Assessment.xlsx (218.60 KB)
📄 08-Tier I Risk- The Instant Deal Killers.mp4 (96.35 MB)
📄 09-Tier II Risk- Potential Deal Killers.mp4 (107.79 MB)
📄 10-Tier III Risk- Lower Deal Killers.mp4 (62.71 MB)
📄 11-The Third Pillar of Business Value- Transferability.mp4 (153.49 MB)
📄 12-Key Man Risk.mp4 (56.56 MB)
📄 12-SBE-SOP-DelegatingCriticalBusiness.pdf (143.34 KB)
📄 13-Third-Party Platform Transfer.mp4 (41.13 MB)
📄 14-SBE-SOP-StaffEmployeeTransfer.pdf (140.71 KB)
📄 14-Staff Employee Transfer.mp4 (51.45 MB)
📄 15-Supplier Transfer.mp4 (60.45 MB)
📄 16-Physical Location Transfer.mp4 (98.05 MB)
📄 17-The Fourth Pillar of Business Value- Documentation.mp4 (116.56 MB)
📄 17-[TOOL] Standard Operating Procedure (SOP) Template.docx (121.42 KB)
📄 18-It All Starts with Financials.mp4 (117.32 MB)
📄 18-[TOOL] Financial Readiness Assessment Audit_ Self-Assessment.xlsx (220.19 KB)
📄 19-How Your Tax Returns Affect Your Exit.mp4 (142.31 MB)
📄 20-Organizing Your Critical Business Documents Agreements.mp4 (167.26 MB)
📄 21-Remove Risk and Build a Moat Around Your Business.mp4 (157.08 MB)
📁 04-Module 3 Who Are My Potential Buyers
📄 01-Lets Not Try to Sell at the Very Top.mp4 (508.18 MB)
📄 02-Choosing the Right Buyer.mp4 (92.00 MB)
📄 03-What Are People REALLY Buying.mp4 (84.99 MB)
📄 04-How Business Size Impacts Your Exit Timeline.mp4 (182.68 MB)
📄 05-Types of Deal Structures.mp4 (148.59 MB)
📄 06-Buyer Type 1- Individual Entrepreneur Small Portfolio.mp4 (169.16 MB)
📄 06-SBE-SOP-EngagingCommunicatingwithIPSPB.pdf (146.10 KB)
📄 07-Buyer Type 2- Aggregator.mp4 (273.54 MB)
📄 07-SBE-SOP-EngagingCommunicationAggregators.pdf (160.84 KB)
📄 08-Buyer Type 3- Strategic.mp4 (208.26 MB)
📄 08-SBE-SOP-EvaluatingEngagingAcquirers.pdf (154.89 KB)
📄 09-Private Equity vs Venture Capital.mp4 (267.78 MB)
📄 10-Platform v Portfolio.mp4 (197.90 MB)
📄 11-Buyer Type 4- Private Equity.mp4 (218.88 MB)
📄 11-SBE-SOP-PrivateEquityDueDiligence.pdf (160.76 KB)
📄 12-Create a Feeding Frenzy Around Your Business.mp4 (86.53 MB)
📁 05-Module 4 The Process of Selling My Business
📄 01-Choose the Right Partners for the Long Term.mp4 (240.34 MB)
📄 02-Prepping the Sell A Year Out.mp4 (171.92 MB)
📄 03-Choosing The Right Partner to Sell With.mp4 (139.99 MB)
📄 03-SBE-ReferenceGuideSellingPartnerOptions.pdf (154.42 KB)
📄 04-Signing an Engagement Letter.mp4 (133.22 MB)
📄 05-SBE-SOP-UnderstandingTrends.pdf (147.99 KB)
📄 05-Understanding Trends How They Affect Your Sale.mp4 (68.15 MB)
📄 06-Step 1- Preparing for Your Valuation.mp4 (123.42 MB)
📄 07-SBE-ReferenceGuideGotoMarket.pdf (154.10 KB)
📄 07-Step 2- Creating Your Go-To-Market Strategy.mp4 (114.78 MB)
📄 08-Step 3- Creating Your Marketing Package.mp4 (66.51 MB)
📄 08-[TOOL] Executive Summary Template.docx (121.98 KB)
📄 09-Step 4- Going to Market.mp4 (73.98 MB)
📄 10-Step 5- Negotiating With Buyers.mp4 (49.28 MB)
📄 11-SBE-DueDiligenceChecklist.pdf (174.27 KB)
📄 11-Step 6- Due Diligence.mp4 (44.48 MB)
📄 12-Step 7- Purchase Agreement.mp4 (106.54 MB)
📄 13-Step 8- Closing Transfer.mp4 (33.90 MB)
📄 14-Run Your Business Like Youre Always Going to Sell It.mp4 (63.26 MB)
📄 15-Chart a Course to a Successful Exit.mp4 (64.79 MB)
📁 06-Module 5 Selling Your Ecommerce Business
📄 01-Exiting Success Story- Ezra Firestone.mp4 (158.82 MB)
📄 02-SBE-47PointChecklist-EcommerceSale.pdf (212.82 KB)
📄 02-Selling Ecommerce- Choosing the Right Partnership.mp4 (133.25 MB)
📄 03-Selling Ecommerce- What Buyers Are Looking For.mp4 (113.11 MB)
📄 04-Selling Ecommerce- What Sellers Should Look Out For.mp4 (105.79 MB)
📄 05-Selling Ecommerce- Value Pillar 1- Growth.mp4 (99.44 MB)
📄 06-Selling Ecommerce- Value Pillar 2- Risk.mp4 (142.64 MB)
📄 07-Selling Ecommerce- Value Pillar 3- Transferability.mp4 (95.17 MB)
📄 08-Selling Ecommerce- Value Pillar 4- Documentation.mp4 (58.95 MB)
📄 09-Selling Ecommerce- How Platforms Affect Your Sell.mp4 (76.60 MB)
📄 10-Ecommerce Success Requires Intentionality.mp4 (48.24 MB)
📁 07-Module 6 Selling Your SaaS Business
📄 01-Exiting Success Story- Jon Hainstock.mp4 (186.70 MB)
📄 02-SBE-41PointChecklist-SAASSale.pdf (204.56 KB)
📄 02-Selling SaaS- What Buyers Are Looking For.mp4 (172.86 MB)
📄 03-Selling SaaS- What Sellers Should Look Out For.mp4 (72.93 MB)
📄 04-Selling SaaS- Value Pillar 1- Growth.mp4 (140.67 MB)
📄 05-Selling SaaS- Value Pillar 2- Risk.mkv (25.71 MB)
📄 06-Selling SaaS- Value Pillar 3- Transferability.mkv (14.58 MB)
📄 07-Selling SaaS- Value Pillar 4- Documentation.mkv (14.60 MB)
📄 08-Selling SaaS- Valuation Multiples.mkv (27.05 MB)
📄 09-Selling SaaS- How Churn Rate Affects Your Sell.mkv (13.37 MB)
📄 10-Selling SaaS- Paying Attention to Trends Growth.mkv (27.10 MB)
📄 11-SaaS Garners the Highest Multiples.mkv (41.67 MB)
📁 08-Module 7 Selling Your Content-Affiliate Business
📄 01-Exiting Success Story- Leif Dahleen.mkv (100.55 MB)
📄 02-SBE-44PointChecklist-Content_AffiliateSale.pdf (204.90 KB)
📄 02-Selling Content-Affiliate- What Buyers Are Looking For.mp4.mp4 (399.39 MB)
📄 02-Selling SaaS- What Buyers Are Looking For.mp4 (172.86 MB)
📄 03-Selling SaaS- What Sellers Should Look Out For.mp4 (72.93 MB)
📄 04-Selling SaaS- Value Pillar 1- Growth.mp4 (140.67 MB)
📁 09-Module 8 Selling Your Agency
📄 02-SBE-47PointChecklist-AgencySale.pdf (208.43 KB)
📁 10-Smart Business Exit Certification Exam
📄 01-Smart Business Exit Review.pdf (12.61 KB)
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